Wissen sie wirklich wer ihre Kunden sind? Über welche Kanäle erreichen sie ihre potenziellen Kunden und was kommunizieren sie? Wie schaffen sie es, ihre Kunden an sie bzw. an ihr Angebot zu binden?Damit konkrete Massnahmen erfolgreich sind, braucht es eine fundierte Marketing-Strategie. Nur wer weiss, wer seine Kunden sind, welche Bedürfnisse sie haben, wo und wie man diese erreicht, kann gewinnbringende Marketing-Aktivitäten lancieren. Zielgerichtet, dynamisch und schnell - so müssen Konzepte von heute aufgebaut werdenSind sie bereit für eine Marketing-Strategie Challenge?Dann kontaktieren sie mich für ein unverbindliches Erstgespräch.

I am working in the function of Head Consulting for Reflection Marketing – a leading consulting agency for strategic marketing in Zurich. I am responsible for the internal operations of the agency, I am leading numerous challenging strategic projects and coach our young talents on how to successfully implement our mandates. • Consulting and coaching• Positioning and brand strategies• Marketing strategies• Business unit strategies• Competence strategies• Segmentation and cluster strategies • Experience strategies• Commercial strategies • Event and sponsorship concepts• Trend concepts• Visitor journey concepts• Controlling systems• Evaluation toolsNumerous well-known national and international companies from the following industries are among our clients: Banking & finance, insurance, telecommunication, automotive, luxury, energy, consumer goods, healthcare, IT, tourism, sports associations and event organizers.Some of my highlights: • Commercial strategy of a leading event venue in Switzerland• Future event concept for an international leading luxury event platform • Content strategy and concept for an international software company• Segmentation strategy for one of the top national banks in Switzerland

I work as a Senior Consultant for Reflection Marketing. I develop numerous strategies and concepts for our clients from all industries. In addition, I am responsible for our trainees and coach them to become successful junior consultants. Because I am convinced that content (storytelling) is a key element in every marketing strategy, I have developed a new product in collaboration with two other agencies. • Positioning and brand strategies• Marketing and live marketing strategies and concepts• Evaluation and controlling systems• Product development "Content Marketing Strategy"Some of my highlights: • Repositioning and branding strategy for a leading orthopedic clinic in Zurich• Development of a new business unit for a national bank • Strategy and concept for a new competence topic for a mobility club• Commercial content strategy for a sport association

I work as a Consultant for the Strategic Marketing and Live Marketing team at Reflection Marketing. • Marketing strategies and concepts • Sponsorship cost-/ value calculation • Project coordination• Agency briefingsSome of my highlights: • Definition of a sponsorship contract mechanism for an insurance company • Repositioning of a classic music festival • Segmentation strategies for an insurance company and a mobility club• Marketing audit and strategy for a national bank

After a 6-month trainee program I work as a Junior Consultant for the Strategic Marketing team at Reflection Marketing. • Marketing strategies and concepts • Sponsorship cost-/ value calculation • Project coordination• Analytics & research• BenchmarksSome of my highlights: • Commercial strategy for a sports association• Sponsorship strategies for a car importer and energy company• Development of a sponsorship platform for an insurance company

Teilzeitstelle 50% (während dem Studium)Administrative Führung der GeschäftsstelleFührung der Buchhaltung (Debitoren und Kreditoren, Wertschriftenbuchung) inkl. Aufbereitung JahresabschlüsseOrganisation von Anlässen und Events der StiftungAbklärungen bei Ämtern und BehördenPflege der Datenbank und Homepage

Teilzeitstelle 20% (während dem Studium)Pflege und Aktualisierung der DatenbankKontaktaufnahme mit MitgliedernUnterstützung bei Mailings