Lilian Gutierrez Email & Phone Number

Greater New York City Area

Result driven sales leader for Taj Hotels brand of 110+ luxury hotel portfolio within 16 countries based out of the Americas Sales office. Business development with global markets managing inbound travel to the U.S. and outbound to U.K., Asia Pacific, Middle East & Africa. Effectively represented modern business hotels, luxury resorts, grand palaces, wildlife safaris under the Taj Hotels, Vivanta, Ginger brands. Managed over 100+ Fortune 500 global corporate accounts along with leisure market segment to further generate room night revenue from global travel management companies, travel agencies and specialists to increase (YOY) sales performance, and forecast business for portfolio. Skilled with RFP process and contract negotiations across a broad range of markets (B2B+B2C) to effectively manage account performance, preferred rates for transient, group business, and convey promotions for newly full service hotel openings.

Represented 5-Star Luxury Condo Hotel accommodations overlooking Central Park and prestigious Columbus Circle location. Drove sales efforts by heavily promoting combination of 176 luxury rooms and suites within northeast sales territory and United Kingdom market. Influenced brand awareness through cross-selling efforts of luxury portfolio, personalized tailored services, and future property developments under Trump Hotel Collection. Consultative in marketing analysis, strategic pricing, growing hotel occupancy, resolving and evaluating Hotelligence reports. Focused on generating revenue and achieving profit goals from corporate travelers, extended stay, and group business. Managed corporate and transient account productivity to maintain market share, cultivated new business opportunities, and educational familiarization trips.

Developed both corporate and leisure business for 5-Star Hotel consisting of a 176 guest rooms and suites. Promoted hotel's various room and suite categories throughout the New York metro area, Northeast, West Coast, and U.K. markets. Implemented the restructuring of the hotels' corporate market mix by increasing room night production at higher yielding rates through direct sales promotions, enhancing product and brand awareness to target new business from corporate markets. Successfully increased the growth of leisure market segment from 28% to 35% by year end and grew extended stay business for hotel.

Played key role in repositioning 306 room, 4-Star boutique hotel from independent Barbizon Hotel to upscale luxury brand. Built corporate account base to increase revenue for business travel segment. Drove sales effort to position hotel in the luxury market by revitalizing corporate market mix, increased revenue by 80% and consistently exceeded monthly sales quotas and revenue targets for profitable operation of hotel. Managed both transient, group business, and extended stay business. Worked with corporate request for proposals and executed contract agreements. Prospected new and dormant accounts to generate revenue sales through ongoing negotiations and revenue production. Developed customer relationships for northeast corporate market through heavy prospecting calls, scheduling sales meetings, conducting property site inspections, and client entertainment.

Bachelor, Hotel Management

Business Administration And Management, General