Business DevelopmentFuture of Work StrategyDesign and Implementation of People's Development ProgramsTeams and Organizational Strategic Navigation and Consulting

Operated within Marketing Greece and Athens Development and Destination Management Agency (City of Athens). Holding a leading role in the development and execution of a sophisticated Destination marketing management plan contributing to the establishment of Athens as a top, year-round destination • State-of the art destination marketing activation, incorporating the latest, global knowledge and practices, including data driven planning and new technologies integration. Leading initiative’s enhancement through marketing and fund-raising efforts • Representing and reporting to all stakeholders involved, coordinating a hybrid (public-private), complex structure • Managing marketing and support teams • 2 dotted and 2 direct reports

Key role in the development and execution of the company's go-to market strategy • Responsible for the HCi Viocare clinics' launch plan • Launched the first clinic in Glasgow • Led the company's new brand (Flexisense) building strategy and activation a-z. HCi Viocare is a start up company operating in Glasgow and Athens, on two areas: Developing cutting edge technologies on the fields of health and sports and bringing up a network of high quality Prosthetic and Orthotic clinics.HCi Viocare is a start up company operating in Glasgow and Athens, on two areas: Developing cutting edge technologies on the fields of health and sports and bringing up a network of high quality Prosthetic and Orthotic clinics.

Consulting services provided to small startups and established businesses (in the tourism and services fields) on go-to market / Marketing communications strategy and implementation advice.

Led the corporate marketing team of the Greek hub  • Portfolio management and proposition strategy for the local markets • Corporate marketing communications strategy and implementation including locally initiated and developed activation  • New media (digital) strategy and integration • Member of the regional brand team • 8 direct reports

Responsible for the design and implementation of the corporate communications strategy • Budget allocation and control • Responsible for the integration of the marketing communications activation ATL- BTL • Marketing research and consumers attitudes monitoring • Cascaded strategy to the hub • Participated in virtual regional marketing teams • 3 direct reports.

Led the joint marketing strategy and activation with the Market Unit’s major customers • Supported account management, providing tools for successful launches and sales growth (B2B/ B2C) • Managed co-op budgets • Cascaded strategy to the hub • Participated in virtual regional marketing teams • 3 direct reports.

Led the company's brand policy in the related wholesalers, retailers and distributors. • Developed and implemented the SE trade marketing strategy, including competition analysis, customer deals conclusion, local message & materials development • Process monitoring • 2 direct reports & merchandising force of 12 people.

Project Management on the fields of sponsorship, exhibitions, customer events • Development and implementation of big sponsoring programs mainly in the fields of culture and arts • Development and coordination of big events and the company’s participation in major national and international exhibitions • Internal communications: Procedures set up, content development and coordination of the company’s corporate newsletters.

Microsoft Certified Technical Education & Development Center Responsible for the selling process to corporate customers and consumers. In charge of the development and execution of the marketing communications plan (advertising campaigns, customer events, media relations).

Coordination of extended direct selling programs within the launch and promotion process of the company's new products.