Lilian Ojeda Email and Phone Number

Co-plan and teach daily lessons to students with diverse abilities across grades K-5 to support them towards reaching IEP goals.Administer standardized assessments and conduct formative assessments to develop and update students’ IEPs.Collaborate with general education teachers, school psychologist, speech and language pathologist, occupational therapist, administrators and families to consider the whole child when developing an Individualized Education Program.Provide explicit and… Show more Co-plan and teach daily lessons to students with diverse abilities across grades K-5 to support them towards reaching IEP goals.Administer standardized assessments and conduct formative assessments to develop and update students’ IEPs.Collaborate with general education teachers, school psychologist, speech and language pathologist, occupational therapist, administrators and families to consider the whole child when developing an Individualized Education Program.Provide explicit and differentiated instruction one-on-one and in small groups to 24 students presenting with eligibility including neurodiverse learners, phonological and memory processing disorders, speech and language impairments, intellectual disability, and emotional and behavior disorder. Show less

Lucas Valley Elementary School, San Rafael - DEI DirectorSan Pedro Elementary, San Rafael - ESL Academic Support SpecialistBay Area Community Resources Organization, San Rafael - Summer Bridge Instruction

Assisted and supported the Resource Specialist in providing services to students with an IEP.Worked with students one-on-one on language and math skills once the Resource Specialist had determined the instruction level. Provided individual student support during larger group sessions.Pushed into the general education classroom to provide individualized inclusive academic support.

Responsible for creative asset production & relationship between Twitter’s in-house creative studio and Twitter’s global offices. Partnered with Twitter’s Creative Director to scope and evaluate the campaigns developed by the studio. to ensure that they were appropriate for global markets, and could be produced within each market’s budget. Led onboarding of production partners in each market.Oversaw campaign production for all global markets to ensure brand positioning and brand identity… Show more Responsible for creative asset production & relationship between Twitter’s in-house creative studio and Twitter’s global offices. Partnered with Twitter’s Creative Director to scope and evaluate the campaigns developed by the studio. to ensure that they were appropriate for global markets, and could be produced within each market’s budget. Led onboarding of production partners in each market.Oversaw campaign production for all global markets to ensure brand positioning and brand identity were in compliance - assets included video, digital, social as well as sales & presentation materials.Additionally responsible for US creative development and production of “how to Twitter” assets, including bidding for several vendors, managing production schedule and production of assets through final deliverable. Show less

Led global campaign launch of HP’s new premium line of notebooks and tablets, both consumer and commercial. Led sell-in of brand strategy to global regions. Stewarded brand tone and adherence to brand guidelines. Delivered 360 campaign and regional adaptations inclusive of: broadcast/video, OOH/Print, digital, mobile, social assets, retail POS, commercial channel kit, eDM, and local implementation guidelines. Key contact with both consumer and commercial marketing leads in the U.S. and global… Show more Led global campaign launch of HP’s new premium line of notebooks and tablets, both consumer and commercial. Led sell-in of brand strategy to global regions. Stewarded brand tone and adherence to brand guidelines. Delivered 360 campaign and regional adaptations inclusive of: broadcast/video, OOH/Print, digital, mobile, social assets, retail POS, commercial channel kit, eDM, and local implementation guidelines. Key contact with both consumer and commercial marketing leads in the U.S. and global regions. Managed cross-discipline team of ten. Oversaw budgets, timelines, and staff resourcing. Show less

Business Lead actively committed to business development of the agency. Consistently deliver organic growth on current clients, maintain relationships with past clients to bring in project work, and lead/participate in new business pitches. Key player and leader in agency initiatives including: production and project management process, account management training, mentor programs, and culture.Account Experience/History:Phillips 66 Company (76, Conoco, Phillips 66) September… Show more Business Lead actively committed to business development of the agency. Consistently deliver organic growth on current clients, maintain relationships with past clients to bring in project work, and lead/participate in new business pitches. Key player and leader in agency initiatives including: production and project management process, account management training, mentor programs, and culture.Account Experience/History:Phillips 66 Company (76, Conoco, Phillips 66) September 2009 – August 2016Guide strategic and creative development for all three gas station brands. Direct all agency disciplines in the execution of integrated marketing plans for brand and retail efforts. Establish communication priorities, recommend budget allocation and manage account P&L. Manage Agency multi-disciplinary team of twenty, and relationship with media, events, social and Hispanic agency. Integrated marketing campaign consists of broadcast/video, web, digital, mobile, apps, OOH, sponsorships, promotions, and retail experience. Led the rebranding and new campaign development for all three brands once Agency won the 76 business through a pitch process. Premier Protein March 2013 – Oct. 2014Led brand repositioning and advertising testing. CLEAR (Wireless Internet Provider) August 2011 – December 2012Oversaw brand re-positioning efforts when CLEAR’s business model changed. The Meth Project April 2007 – April 2011Led team that created the “Not Even Once” anti-meth campaign that successfully decreased teen use in Montana by 63% since it launched in 2005. HBO Home Entertainment (DVD, Downloads) April 2007– December 2009Oversaw campaign development for all HBO franchises releasing to DVD. Nestea (The Coca-Cola Company) November 2008 – June 2010Led repositioning of the Nestea brand targeting millennials. Nestea relaunched with a digital experience including a game based website, online videos, and created content in partnership with top millennial-centric websites. Show less

Kohler Co. February 2004 – March 2007Guided strategic and creative development for Kohler Co., plumbing fixtures and faucets’ market leader. New BusinessPlayed a key role in winning BMW North America and led the account transition based on building relationships and implementing new processes.American Legacy Foundation (Circle of Friends) June 2003 – July 2004Kinko’s (Document services) January 2002 – June 2003Romano’s Macaroni Grill (Brinker… Show more Kohler Co. February 2004 – March 2007Guided strategic and creative development for Kohler Co., plumbing fixtures and faucets’ market leader. New BusinessPlayed a key role in winning BMW North America and led the account transition based on building relationships and implementing new processes.American Legacy Foundation (Circle of Friends) June 2003 – July 2004Kinko’s (Document services) January 2002 – June 2003Romano’s Macaroni Grill (Brinker International) October 1999 – December 2001Lennox Industries International (Home Comfort Products - HVAC) October 1999 – December 2001Country Music Association June 1999 – October 2001 Cellular One/Southwestern Bell Communications (SBC) June 1997 – September 1999 Show less

Sprint, Wal-Mart, Shoney’s Restaurants and Western Resources. Management of creative, production, media and public relations projects; secondary research of industry and key competitors; and monitoring of project status.