With a focus on strategic communications, our aim is to transform the way B2B and B2C companies communicate and build their brands.Leading our team is Liliana Pertenava, a highly respected Comms leader with over a decade's experience in the field. As the former Global PR Director of Rakuten Viber, she's helped one of the world's leading communication platforms engage with their billion-plus user base.But Axxilion is about more than just PR. We also specialize in creating new brands from scratch, crafting compelling websites, campaign activations, digital advertising, and securing high-profile media coverage. We've helped our clients get their stories heard in major media outlets like TechCrunch, CNET, Bloomberg, and CNN, not just in the USA, but all over the world, from Asia and Europe to the Middle East.

• Drove multi-channel communications and media relations strategies across North America, Middle East, and South-East Asia, championing the company's multi-product narrative.• Led and coached a diverse 10-people team and worked directly with C-level executives and CEO.• Facilitated global government affairs programs, interacting with EU Commission for activations.• Cultivated and maintained media relations with key Tier-1 business, finance, and tech media globally, resulting 430% increase of coverage in Tier-1 U.S. and international media. • Created communications strategy for multiple high-profile product launches and partner activations (Snapchat, Spotify, OpenAI, FIFA World Cup and more).• Onboarded and managed external agencies and contractors. • Owned communications strategy for Thought leadership in owned, paid, and earned media.

Rakuten Viber connects people. No matter who they are, or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Viber ensures our users have a secure and free environment to share their emotions. Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.At Viber I am responsible for global PR transcending the voice of the company internally and externally. Working on growing and strengthening the business through setting Viber’s PR strategy and execution, through owned and earned channels.Responsibilities:• Manage media relations and campaigns to address public communications in crisis situations;• Created and executed the comms strategy for Viber – Snapchat partnership and new product launch, gained major business media coverage, see links:• Worked with and led a large and very diverse team while partnering with all internal functions and departments such as Legal, IR, Finance, HR, Product and R&D;• Contributed to significant corporate culture updates;• Governed all communications activities across multiple regions, leading and guiding regional teams to create larger impact on relevant pieces for the global audience, see links;• Led multiple communications trainings for C-levels;• Cultivated and maintained media relations with key Tier-1 business, finance and tech media, globally;• Created long term plans in collaboration with marketing teams and agencies to cover all aspects of media mix

Unlock your full potential with Liliana Pertenava, a qualified executive coach certified by London's Henley Business School – one of the top business schools in the UK according to Financial Times. Elevate your business and make a greater impact as a high-performance leader. Experience Customized CoachingLiliana work closely with you to:- Define your professional goals- Identify actionable steps to reach them- Provide ongoing support for continuous growthReady to embark on your executive coaching journey? Schedule your discovery call today!

Gainy is a San Francisco-based fintech app that empowers the next generation of investors. Gainy is an SEC-registered investment advisor with the mission to simplify complex financial decisions by providing easy-to-understand financial tools and keeping the investment decision process active, fun, and meaningful. For more information, please visit www.gainy.app.

Techstars is a global investment business that provides access to capital, one-on-one mentorship, a worldwide network and customized programming for early-stage entrepreneurs. It was founded in 2006 in Boulder, Colorado and now has a global footprint of startup accelerators.

WATCH CRYPTO RUSH ON VIMEO: https://vimeo.com/ondemand/cryptorushmovieOfficial Selection of Melbourne Documentary Film Festival 2020Finalist of Raw Science Movie Festival, LA.Official Selection of VOX FEMINAE movie festival 2020.Selection to the non-competitive program ARTDOCFEST 2020Crypto Rush on TechCrunch: techcrunch.com/2020/04/22/relive-the-heady-days-of-crypto-with-the-crypto-rush-documentaryCrypto Rush is an independent full-length documentary movie about cryptocurrency and blockchain world explained in simple terms. Crypto Rush documentary reveals the mysterious world of hackers, entrepreneurs, regulators, startups and mega-corporations and crypto-mining farms to help the general audience to understand what this new, digital era gold rush is all about. The Crypto Rush movie is my passion-project, where I:- Created the concept, script, devised and developed concepts pitch and reviews with legal, and partners;- Was the on-screen presenter and voice-over; - Was able to reach to the international VC and tech community in the USA, Switzerland, China, HongKong, Singapore and South Korea, and engage them in the movie. The film features 32 speakers from the tech and VC communities - including IBM, 500 Startups VCs, Union Square Ventures portfolio companies and more;- Researched, wrote, produced, directed, and coordinated pre-production, production and post-production; - Coordinated and managed international crew of 25 people, effectively and efficiently directed talents with authority in field shoots, studio production, post-production and voice-over recording sessions;- Created a comprehensive and accurate budget with project parameters for all production stages;- Led the full cycle of distribution: negotiations with sales agents & distributors, reached an agreement with Antipod, the leading US-based distributor and sales-agency;

MyOffice is a platform for cloud-based, productivity solutions as well as word and document processing software, developed by vendor-company New Cloud technologies.• Lead go-to-market campaigns, launched the MyOffice brand CIS and global markets;• Spearheaded the Marketing Communications Department, crafting messaging strategies, digital advertising and media projects, and overseeing communications initiatives for an array of B2B and B2C products.• Strategically developed and executed a comprehensive communications plan grounded in empirical industry research and global insights, collaborating with renowned research firms and Gartner analysts.• Created international brand Collabio, a subsidiary product line (brand is registered in 35 countries, active internationally in 2023).• Led the market testing and successful rollout of mobile-centric digital products, MyOffice and Collabio, on major platforms including the App Store and Google Play.• Cultivated key business alliances with global tech giants, notably orchestrating integrations with IBM and Facebook’s Workplace and Messenger platforms.

Runa Capital (over $500M AUM) is a global venture capital fund established to pursue opportunities in the rapidly growing areas of Cloud Computing, Fintech, Internet and Mobile Applications. Runa’s investments up to date include NGINX, Ecwid, Jelastic, Zopa, drchrono, SchoolMint, Wallarm, MariaDB and 50 more tech companies. • Masterminded and executed a 360-degree strategic communications strategy, emphasizing cohesive narrative and storytelling techniques, to elevate the Fund’s brand presence, onboarding advertising, digital and web development agencies. • Procured speaking engagements for Runa Capital Principals at prestigious industry events such as SLUSH, WebIT, TechCrunch Disrupt, and LeWeb conferences.• Directly garnered high-profile media coverage through publications in Tier-1 media such as TechCrunch and WSJ. Additionally, cultivated strong relationships with influential tech and business journalists in U.S.• Collaboratively announced investments with partners and industry leaders: Greylock Partners, Index Ventures, Microsoft Corporation, and CloudFlare, ensuring mutually beneficial visibility and impact.• Spearheaded unique event experiences for the Fund and its portfolio companies, including a notable event featuring World Chess Champion, Magnus Carlsen.