Understanding the growth potential of OOH, four global experts unite to create Sophos Academy, an e-learning company, offering executive education in OOH, DOOH, pDOOH and its ecosystem. Focused on business, commercial management and sales strategies that boost business growth.

With an entrepreneurial spirit, USA market expertise and strategic vision, I co-led the creation of Havas North America's Multicultural practice, shaping the business strategy and driving its go-to-market success.* Created first-to-market tools by leading a multidisciplinary team across intelligence, analytics, and planning, enabling clients to optimize budget allocation between general market and diverse audiences.* Surpassed business goals by 30% in the first year, securing top clients.* Set comprehensive strategies for U.S. brands, utilizing advanced data insights, market expertise, and analytics to optimize performance across both multicultural and general market campaigns.* Spearheaded Havas's multicultural thought leadership initiatives, solidifying the company’s commitment to diversity, innovation, and inclusive marketing solutions.

Strategic Advisor: Continue shaping the company's vision and strategy from a board-level perspective, leveraging my industry expertise and insights.Brand Ambassador: Act as a key spokesperson for the company, representing its values and mission in the broader business and advertising community.

Evolving OOH into a smart and addressable medium. Enabling OOH automation and programmatic DOOH with unique solutions that integrate data, mobile and OOH technology.Leveraging my entrepreneurial, pioneering spirit and a visionary approach, I led the charge in transforming Out-of-Home (OOH) advertising into a dynamic, tech and data-driven arena. At the helm of the first Latin American company to innovate in this space, my leadership catalyzed a series of groundbreaking achievements:- Pioneering AdTech and Data-Driven OOH Solutions: Launched the region's first platform integrating data and technology for OOH/DOOH automation and smart planning.- Introducing Programmatic DOOH: Spearheaded the implementation of programmatic Digital Out-of-Home (pDOOH) across key Latin American markets.- Expanding Across Major Markets: Successfully expanded operations into Brazil, Mexico, Colombia, Chile, and Peru, demonstrating the scalability and effectiveness of our solutions.- Industry Leadership Recognition: Earned a position as a board advisor for Alooh!, underscoring my influence and contribution to the OOH industry in Latin America.

Helping companies successfully navigate digital transformation. From organizational evolution, to creation of product, services and go-to-market strategies. Uncovering the right opportunities, tech/data driven solutions and processes to achieve short & long term growth.

Led Brand Strategy, Communications, Product, Global Clients and New Business. - Awarded Media All-Star by AdWeek as recognition for industry and business impact achieved by an innovative model that led the evolution of Out-Of-Home: Active Journeys. An audience-centric model that contextually bridges outdoor formats with mobile, social and experiential. - Double digit growth in Direct New Business & increase in new revenue streams.- Led geographical expansion and business growth of key global accounts (Facebook, Netflix, Adidas, Lufthansa, Chanel, eBay). By uncovering global and local opportunities, and scaling innovative solutions.- Accelerated innovation: One Cannes Lions Gold, Kinetic became the most awarded agency in top countries.

- Created successful Strategic Global Communication Frameworks, leveraging shopper marketing and social media.- Developed a new suite of data, analytics and technology-based tools: Innovation management, social profiling and Shopper Channel Planning.- +58 new clients worldwide such as H&M, ScotiaBank, Heinz, Hillshire, Morgan Stanley, to name a few.- Internationally awarded work: Cannes Gold Lion, FOM Gold, Internationalist Gold, EFFIE, among others.

Developed the strategic planning department to propel current, regional and new business. - Grew organic business by upselling Digital and Content projects through strategic integration. - Won new business Belcorp and Nextel Latin America.

Responsible for expanding and elevating Latin America’s strategic discipline throughout the region, and develop best in-class communication and media strategies to win new business. - Developed and led regional strategy proposals for new business, which won new accounts across Latin America: HP, Visa and Beiersdorf.- Integrated data, tools and research consistently, generating innovative, effective winning communications strategies.- Liaison with global teams keeping the region up to update and trained.

Responsible for regional and local media innovation and performance for Pepsi, McDonald’s and Johnson’s & Johnson’s Latin America. - Alignment. Generated regional communication and media strategies. Guiding, supporting and overseeing local account leads.- Efficiencies. Pan-regional deals the maximized KPIS and optimized investment.- J&J Latin America: lead and won regional Latin America pitch, became Regional Account Director and won Global Awarded Branded Content in partnership with Discovery and Johnson’s Baby LTA.