Lili is a former corporate executive turned entrepreneur, Cultural Intelligence® expert, and television business commentator known for her analysis of data and cultural trends to impact businesses. As an immigrant from Colombia, who came to the U.S. at the age of 17 without speaking English. After a successful corporate career, including a 10-year tenure at Johnson & Johnson, where she pioneered multicultural marketing efforts for the Pharma sector and co-founded the Hispanic employee resource group “HOLA”, Lili co-founded the marketing agency CIEN+ and the market research tech firm Human Dot Plus, formerly known as CulturIntel.With offices in the U.S. and Latin America, her firm offers proprietary research, business strategy and inclusive marketing solutions to brands and companies that want to accelerate their impact and growth in today’s highly diverse world. Some of her clients include Google, GSK, J&J, Kellanova, Kroger, Merck/ MSD, Prudential, among other iconic Fortune 500’s.Lili is one of less than 1% of Latinas serving on a Fortune 500+ public board, as an independent director for the global retailer Zumiez (NASDAQ: ZUMZ) and RCN Television (BVC: RCNTELEVI). She also serves as Chairwoman of the FRIENDS of the National American Latino Museum and part of the Operating Executive Board of AUA Private Equity Partners. Lili is a sought after global speaker and academic lecturer, known for her TEDx talk called, “Diversity is Overrated” and is a regular independent TV commentator to various national networks.For her unique application of A.I. and Cultural Intelligence® shaping C-suite strategies and creative campaigns, she has been featured by Harvard University, Forbes and Fortune Magazines and has received recognitions like, 2022 PRWeek Top 30 Most Influential in Healthcare, 2022/ 2021 Top 100 Most Influential Latinas by Latino Leaders Magazine, 2021 Top 10 Pioneering Women in Business, Pinnacle Award by Medical Media & Marketing (MM&M), Silicon Valley Visionary, U.S. Hispanic Businessperson of the Year by the U.S. Hispanic Chamber of Commerce, among others. She is an active voice supporting the economic power of diverse communities, particularly Hispanics, in support of initiatives at The United Nations, The World Economic Forum, The White House and as a mentor to the Stanford Latino Entrepreneur Leaders Program. Lili holds a degree in Business Administration from Southwestern Adventist University, an M.B.A. from the University of Colorado and an executive degree in Global Leadership and Public Policy from the Harvard Kennedy School.
Listed skills include Strategy, Digital Marketing, Marketing Strategy, Media Relations, and 45 others.