- Developed data-driven consumer journey maps and strategic recommendations for product and landing pages within the skincare and beverage industries.- Collaborated closely with the SEO team and the creative department to orchestrate the seamless execution of digital strategy.- Introduced social listening methods and used them to develop content strategies for multinational brands.

- Oversaw all aspects of netnographic projects—exploring online conversations and behavior—such as project planning, data mining, insights generation, data visualization and client presentation. - Leveraged strategic social listening to provide recommendations that address key business issues.- Trained research analysts on diverse skills and techniques, including query writing, report creation, and presentation.

Supervised multicountry mystery shopping projects that required close collaboration with clients and freelancers. My background in qualitative research allowed me to introduce text analysis methods to better use available consumer data.

Enhanced my proficiency in the methodology of nethnography by devising data collection strategies based on client brief and delivering analytical insights.

With my strong background in academic research, I have successfully translated my skills to projects that employ the research methodology of netnography to investigate the behavior and interactions of online communities and digital environments.

Assisted with the organization of the Columbia Global Freedom of Expression Conference which aims to promote comprehension of the global and local standards that safeguard freedom of expression.

Acted as a sales associate for a SoHo showroom carrying brands such as Rolf Benz, Interlubke, Catellani & Smith, and Gaggenau.