• Lead marketing efforts for 3 Wilderness Resorts and Waterparks properties in WI and TN (Wilderness Resort in Wisconsin Dells, Wilderness at the Smokies in Sevierville TN, and Soaky Mountain Waterpark in Sevierville TN)•Analyzing marketing strategies to identify new opportunities.• Developing consumer-based marketing and branding strategies.• Monitoring key marketing metrics and developing market reports.• Performing competitor analysis toward an increased market share.• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.• Analyze customer insights, consumer trends, market analysis, to build successful strategies.• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.• Partner with email, performance marketing, and web teams to design, test, and evolve.• Help create and guide creative direction to meet objectives for all advertising including print ads, radio commercials, direct mail campaigns, and television commercials.• Manage content and updates for customer and internal touch points, establish budget guidelines, document business processes, and provide sales support.• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.• Oversee all facets of the pre and post production of photo shoots including planning all preproduction meetings, creating shot lists and schedules.• Work with photographer, photo crews, and talent on photo shoots. Provide input, inspiration, and critique on productivity and efficiency of production and vision.

• Freelance photographer & Graphic Designer with multiple years of knowledge.• Specialize in portrait, special events photography.• Excellent practical knowledge of cameras and lighting.• Set-up, organized and maintained image archives.• Great interpersonal, persuasive and communication skills.

• Deploy successful marketing campaigns and their implementation from ideation to execution.• Experiment with various organic and paid acquisition channels.• Experiment with a variety of organic and paid acquisition channels. Content creation, content curation, pay per click campaigns, social media, copywriting input, and performance analysis.• Produce valuable and engaging content for our website and blog.• Build strategic relationships and partner with key industry players, agencies and vendors.• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.• Oversee, approve, and design marketing material, from website banners to print pieces. • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.• Analyze consumer behavior and adjust email and advertising campaigns accordingly.• Identify target audiences and creatively devise and lead marketing campaigns across channels that engage, educate and motivate. • Work closely with internal resort departments including Food & Beverage, Retail, Guest Services, Aquatics, Attractions, Sales and general resort Operations to create communications, advertising, photography and print products. • Oversee all facets of the pre and post production of photo shoots including planning all preproduction meetings, creating shot lists and schedules.• Work with photographer, photo crews, and talent on photo shoots. Provide input, inspiration, and critique on productivity and efficiency of production and vision.

• Create and execute marketing materials for both print and electronic media for Wilderness Resort and its related companies.• Work closely with internal resort departments including Food & Beverage, Retail, Guest Services, Aquatics, Attractions, Conference Center, Golf and general resort operations to create communications, advertising, photography and point of sale.• Assist with photo and video acquisitions.• Work in a professional environment with external vendors in areas of public relations, advertising, print and other associations and groups.• Responsible for recommending, assisting, coordinating, and executing with external and internal social media activities for Wilderness Resort and its related companies.• Plan, promote and monitor the company's presence on sites like Facebook, Twitter, Instagram, Pinterest and G+ to ensure social media content is regular, relevant and engaging.• Stays abreast of trends in social media and new social media platforms and best practices in order to recommend when and how Wilderness Resort and related companies should engage in new opportunities.• Assist with goal development and plans for Wilderness Resort and its related companies social media presence and strategy, as well as daily monitoring of their accounts.• Develop and executed social media campaigns and contests.• Coordinated with marketing, PR and brand to ensure brand consistency across all platforms.• Assess, analyze, strategically monitor, and report data from social channels.• Actively engaged with guests through social platforms including Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, Yelp and Customer Ratings and Reviews.• Assist with web sites as directed.

• Maintains website to ensure that content is current, relevant, and search-optimized. Including working with Suppliers and Product Management to coordinate the addition, removal, or updating of all product content including product descriptions, data sheets, attributes, categories, images & other media, cost data, search terms, cross sell items, etc.• Assists in the process of on-boarding new customers with custom catalogs, landing pages, and user credentials and site support.• Work with Suppliers, Product Management, and Marketing to ensure full execution of online marketing plan. This includes new product launches, supplier feature pages and ensuring that advertised items are uploaded to the site and are available for purchase.• Coordinates the design and implementation of ecommerce on-site advertisements including homepage ads, banner ads, product category ads, and any other site ads based on seasonal requirements and supplier commitments.• Coordinates as necessary with internal functional areas (Sales, Marketing, Product Management/Supplier Relations, Operations, IT, etc) to ensure quality of day to day ecommerce business operations.• Continuously focus on design and operational improvements for website to enhance the overall user experience.• Support implementation of new market expansion strategies.• Provides first level technical support to the user community via telephone and E-Mail, including requests coming to the eCommerce mailbox. Proactively taking ownership of user issues. Collaborates with appropriate internal team members to identify enhancement requests, workarounds and escalation paths to ensure a high degree of customer service.• Assists in the basic eCommerce training of branch users.

• Manage the Marketing Projects request mailbox and manage/maintain the marketing project funnel.• Coordinate with key contacts for implementation and communication of sales promotions and marketing programs and projects from concept development to finished product.• Development of marketing collateral such as direct mailers, brochures, flyers, catalog pages, etc.• Assisting as necessary with scheduling and preparing for customer presentations and/or review meetings.• Assisting with the development of bids and proposals as needed/requested.• Assist with custom eCommerce implementations, including: Workflow/order approval set up and maintenance, Custom catalog set up and maintenance, Personal list set up and maintenance, eCommerce training material development.• Assist in coordination of catalog production scheduling.• Maintain catalog inventory tracking and mailing/fulfillment trends/cost tracking.• Assist in coordinating product and service training programs.• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, competitor research (above and beyond web site/eCommerce focus).• Manage company event coordination from start to finish—including planning, logistics, event staffing, day-of coordination, and after-event follow up per overall marketing plan. Typical events may be internally or externally focused, and include regional and national tradeshows, sales and/or customer training, webinars, focus groups, etc.• Ensure scheduled programs are completed on time and on budget.• Support the specific sales and marketing needs of Conney Safety and One WESCO at a national, regional, and local level.• Develop a detailed calendar of sales and marketing activities. • Apply continuous improvement processes to continually identify and eliminate waste and inefficiencies.

• Designed and laid out pages for a 576-page catalog.• Implemented a product work flow.• Converted in-house images and created post scripts and PDFs of final files for printer.• Assisted product manager with price comparisons, new product information, image production and copy organization.• Coordinated, designed and edited new product sell sheets.• Researched and generated ideas for social media campaign.

• Designed and produced over 2200 catalog pages in a year from concept through prep and submission of print ready pdf’s and QC’d Epson proofs to printer.• Designed 12 catalog covers and intro spreads based on marketing strategy and objectives.• Illustrated original artwork for themed reading and library usage promotions including posters, banners, bookmarks, buttons, static clings, mugs, pencils, stickers, book bags and other relevant products.• Designed corporate logo for corporate centennial celebration, and conference celebration pieces that include but not limited to banners, postcards, t-shirts, pens, tote bags and sell sheets. Centennial design carried through to full line, mailers, tabloids and other direct mail pieces.• Created corporate id business system for DEMCO logo revision.• Provide direction to maintain DEMCO's strong brand identity making sure it is consistently used correctly.• Researched and designed graphics, openers and page layouts for 175pp commemorative book.• Responsible for project management and completion within deadlines for catalog production and non-catalog pieces.• Managed production assistant through various design and production projects.• Trained new hire on production, file set up and proofing processes.• Conducted off-site press checks for four-color catalog, mailer's, tabloids and corporate id elements.• Conceptualized, developed & designed a Teen Brochure for the Marketing departments objective. Communicated to a group of 3 to generate a spread with the look of my design.