∙ Establish close working relationship with major licensors and sales teams to develop designs while upholding brand guidelines.∙ Lead retail and e-commerce project accounts to maintain clear communication and streamline the process within the design team, sales, clients, and production.∙ Help direct photography for over 50 brands and collaborate with the China photo studio office to produce impeccable images tailored to each brand.Selected clients: Macy’s, Walmart, Ross, Kohl’s, Costco, Target, HomeGoods, Tuesday Morning

∙ Oversaw and assigned projects while offering creative assistance.∙ Involved in conceptual development of packaging and displaying options to present to clients of franchise retail stores in the U.S., Canada, and Mexico.∙ Mock-up packaging ideas and create signs for New York and Las Vegas market showrooms to visually communicate strengths of new products to potential clients.

Brought projects from concept to completion within timeframe and budget. Projects include identity and brand development, print collateral, and web design.Clients: City of Pleasanton, fluc, Open Heart Kitchen, Di Lac Cuisine

∙ Managed the work assignments, schedules, hiring, training and evaluation of the design and production department team.∙ Interacted with clients and vendors to produce accurate results.∙ Supported and helped advance the creative team on projects as needed∙ Oversaw the timely design and production of advertising for the company’s newspapers, special publications, websites and digital media products.∙ Worked closely with editors, the vice president of sales and the marketing and creative director to ensure high quality, effective graphic presentations are achieved for stories, special publications and advertisements.

• Mentored and guided designers with the goal of strengthening their design capabilities and increasing their production efficiency.• Monitored the production flow of advertising to ensure it is being completed within needed time frames and personally take responsibility for the most difficult assignments.• Maintained good communication and coordination with the Design Director so that problems are identified early and solutions implemented in a collaborative way.• Assisted in ensuring that designers understand and follow established procedures and policies.• Worked closely with the editors and advertising director to ensure high quality, effective graphic presentations are achieved for stories and advertisements.• Take full responsibility for the design and production of projects assigned by the Design Director.• Work with the Advertising Director in developing product marketing strategies, group pages, and special products.• Oversee the production of spec ads, including tracking spec ads and assigning designers specific ads with consideration to their ability and interest. Make sure spec ads are completed on time.• Be a resource for Sales Reps and clients regarding production, technical or design questions. • Keep up and train others on new and current technology.

• Assisted two design teams in Pleasanton and Palo Alto in overall generation of weekly newspapers: Pleasanton Weekly, Palo Alto Weekly, The Almanac.• Advertising design and layouts.• Designed and creating flash and static website banner ads.• Laid out a bi-monthly and a quarterly newsletter.• Juggled multiple projects and meeting deadlines.• Basic follow up tasks of post production.• Contributed illustrations and photographs for stories.• Designed a monthly magazine.• Digitally archive previous newspaper issues and photographs for future use.

• Designed marketing materials for sales agents: advertisements, postcards, brochures, fliers, banners, billboards• Created logos, stationery, templates, promotional posters, invitations• Collaborated on a quarterly real estate magazine

• Worked effectively and efficiently with design team and city representatives• Concept development and creation for brochure and advertisements for campaign

• Designed theatrical poster for a classical version of A Little Princess.