Liliana Upegui Email & Phone Number

United Kingdom

• Accountable for delivering marketing and social media strategies nationally, in addition to promoting the brand and establishing business relationships that lead to potential partnerships. Additionally, Learning.
• Demonstrated a can-do attitude by quickly adjusting to a new learning platform to provide relevant courses to our customers, building a strong relationship with clients by coordinating a timely delivery of the content.
• Additionally, in charge of promoting the brand and its different courses, by finding insights to connect with the needs of our clients. The marketing strategy in Social Media Channels and email marketing aimed to.

Bogotá D.C. Area, Colombia

• | Colombian private national television network. It distributes and produces 5000+ programs across the world and the international signal reaches over 23 countries, more than any other television company in Latin.
• Developed innovative ideas to promote ongoing Caracol TV´s shows, including Caracol News, and globally broadcasted latin american productions such us ‘All for Love’ distributed by Netflix worldwide.
• Created concepts for Caracol Television branding topical campaigns, including but not limited to Mother’s day, and Christmas.
• Pitched ideas to internal and external stakeholders, teaming up and collaborating with internal departments like production, art directors, designers, editors, voice over, talent, musicians, among others, leading the.
• In 2017 developed the concept of Colombia's Effie Awards, EffectiveLand, as well as its brand Identity.
• In 2018 lead the Blu Radio Breast Cancer Awareness Day integrated campaign, one of the most challenging projects done. Working in teams creating the concept, producing and developing the brief deliverables (TV.

Colombia

• Created and managed end-to-end global brand strategies, corporate identity and advertising across different languages, cultures, and media, both offline and online.
• Implemented transcreation strategies for P&G new products in 8 global markets, including China, Korea, Australia, India and Latam.
• Developed content for the company’s social media channels.

Colombia

• Management coordination of Intelectual Property selection across different markets.
• Coordinated and managed IP selection process, and legal affairs within the US Hispanic market and Latam.

Bogotá D.C. Area, Colombia

• | Caracol Internacional is the international signal of Colombia's Caracol TV. It offers general programming aimed to Colombians abroad, mostly consisting of old Caracol TV telenovelas, series, and entertainment shows..
• Created concepts for generic and episodic promos of ongoing shows within Caracol Television and its different brands: Caracol International, Novelas Caracol and Epoca, focused the communication strategy to audiences.
• Teamed up with editors, voice overs, music producers and graphic designers towards the development of each project.
• Created reels and corporate videos for promoting broadcast programming at international marketing events.

Bogotá D.C. Area, Colombia

• | RCN Television is the second most-watched national channel in Colombia and one of the two private national channels that exist in the country. |Assisting in the creation of on-air promos for RCN ongoing programming.
• Selected the most relevant programming material for making promos, learned to conceptualise ideas to promote tv shows and edition skills.
• Worked with Senior Creatives coordinating promos’ development, teaming up with editors, graphics and sound designers.
• Created generic and daily on-air promos for RCN ongoing telenovelas and movies.

Master Of Science - Ms, Digital Business

Ma Media And Creative Industries, Distinction

Activities and Societies: Loughborough Student's Union - Course representative.Modules include: - Researching Media Industries - Media.

Ba Advertising, Advertising, 4.5/5.0

Activities and Societies: Volunteer in the 3rd Advertising congress held at the University Autonoma de Occidente. I was part of the.

Producing Commercials For Television In The 21St Century

Some of the topics included in this course were, the steps followed by the assigned agency producer, budgeting, bidding, preparation of.

Creativity For Multicultural Markets

This course was about diverse target markets and how to understand them, to communicate effectively. We explored a variety of platforms.