Co-leading the marketing team responsible for Product Marketing, Design, Content, PR&Comms, Social and Community. Reporting directly into co-CEO and co-founder Jenny von Podewils.

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Managed and created positioning documents, sales tools and training materials across a portfolio of 10 productsDeveloped and oversaw an e-learning initiative to deliver sales and technical training to channel partners and direct salesDelivered sales training across the entire product and solution portfolioLed the internal product launch process by creating a formalized process and ensuring cross-functional teams stay on track Conducted market research with a focus on new product lines and new market opportunities and document findings in a standardized fashion Collaborated with Marketing to deliver customer-facing collateral such as case studies, salespresentations, webinars, whitepapers, website content and more Implemented a win/loss analysis process to deliver customer and prospect feedback across the organization

B2B and B2C Demand Generation, Product Marketing, PR and Events, Marketing Budgets and Planning, Marketing ProcessesCreate, manage and execute quarterly marketing plans and annual marketing budgetResponsible for lead generation across the entire product suite through email marketing, events, webinars, content syndication, PR and ActiveState's web propertiesExceed lead targets by over 70% with cost-effective marketing programsDrive and deliver positioning and messaging platforms for products with a focus on the EnterpriseManage and execute the creation of thought leadership materials such as whitepapers and webinarsResponsible for content for ActiveState website, datasheets, blogs, newsletters, online banner ads, webinars and other marketing collateralImplement and create lead management, sales and marketing collaboration processesDeliver marketing automation plans and implement a marketing automation systemSelect and manage a PR agency to increase awareness and thought leadership for ActiveState amongst VP and C-level executives via analyst relations, editorial pitching, awards, speaking and press release submissions, contributed articlesMeasure and generate $900,000 media coverage valueManage tradeshows and online events from strategy to executionManage and execute on product launches and drive the go-to-market strategy for productsResponsible for all advertising and online media purchasing.Involved with social media and responsible for content creation for blogging, Slideshare, YouTube and Twitter

Managed the entire spectrum of product marketing initiatives for Resume Mirror technology for enterprise partners and HR industry customers, prospects and partnersLaunched Resume Mirror product line in the UK Launched brand new product for the enterprise and industry markets including all supporting sales tools, collateral and pricingSupported Resume Mirror marketing, sales, partner development and product management departments by driving and creating the following: Case studies and white papers, sales slide decks, technical documents Product launch kits including competitive data, positioning documents, datasheets, pricing Campaign and speaking abstracts, articles, speaking presentations Content for marketing programsCollaborated with the Resume Mirror Marketing Programs Manager and Graphic Director to create comprehensive marketing plans and provided all content to deliver effective integrated marketing campaigns

Created internal sales tools and customer-facing collateral Launched and managed a Customer Advisory Board Program for 40 strategic customersCreated positioning documents and managed product marketing activities for software releasesDelivered internal product training to Marketing and SalesDesigned a “boot camp” program to educate the sales force on ACL Client/Server technologyCollaborated with Sales, Marketing and Sales Ops to deliver cross-functional projects

Managed the creation (printing, design, ad sales) of a semi-annual national ad publicationAchieved 30% increase in ad sales translating to 50% increase in revenuePlanned and implemented an ongoing, national internal PR Campaign:Increased program participation by 35%Generated 15% boost in web trafficCreated marketing plans and produced budgets for marketing and PR projectsOrganized bi-annual conference and trade showsGenerated reports and statistical analysis for projectsLiased with printing suppliers and designers for the creation of collateralsManaged the creation of marketing collaterals (posters, brochures, leaflets, coupons, letters)Supervised part-time employees and assigned marketing tasks