Lili Zarghami Email and Phone Number
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"Lili is the best boss I've ever had (shhh, don't tell my other bosses).""Lili is a is a fearless leader who advocated for every individual on our team with issues large and small.""She [is] generous with her deep knowledge of the media landscape and ha[s] a way of making everyone on the team feel valued.""She's quick-witted, honest, and kind. I adore her on a personal and professional level and I hope we get to work together again!"Is it weird to start your "About" section with quotes? Not when they're as good as these. I know how to find the heart of a story (and these quotes are the heart of mine), make it the linchpin of a plan, and roll it out as a strategy that shines. I do this for media outlets, financial companies, real estate firms, and start ups. I develop best-in-class content strategies (web, video, social, and newsletter) with a data-informed approach that relies not only on SEO but an experienced editorial POV. I’ve rebuilt and launched websites, grown traffic, increased revenue, overseen migrations and redesigns, managed and grown affiliate, and formed inclusive, happy editorial teams. As a consultant, I provide content and editorial strategy for industry-leading companies who want to build out content plans to rival publishers. I've held increasingly senior positions in digital media for over twenty years and have also served as an adjunct professor at New York University, written for and been an on-video talent for HGTV, Food Network, Cooking Channel, Better Homes & Gardens, First for Women, Woman's World, TLC, and the Huffington Post. You can read all about this below, but make sure not to skip the rest of the quotes in the Recommendations. They're what I take the deepest and most sincere pride in.AWARDS• 2022 Webby, People's Choice Winner, bhg.com Weekend Woodworking• 2013 CableFax Best of the Web, Winner, Design Happens HGTV.com/blog• 2010 OMMA Women's Lifestyle Site Finalist, Redbookmag.com• 2007 MinOnline Honorable Mention - Best Redesign, Redbookmag.comSpecialties: SEO, commerce, syndication, social media, site redesign, women's lifestyle and shelter content
Jaftex Corporation
View- Website:
- jaftex.com
- Employees:
- 102
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Head Of Brand And MarketingJaftex CorporationNew York, United States
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Head Of MarketingJaftex Corporation Sep 2024 - Present
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Founder, PresidentJenny Jun 2023 - PresentBrooklyn, Ny, UsAs founder, I created then developed the idea, and built the site. I head business operations, audience development and social media as well as writing and publishing content with my co-founders. Jenny is women's lifestyle brand for women over 40 who don’t see themselves reflected in online media today. We cover deeply relatable topics in relationships, health, beauty, fashion and more with radical transparency and a dash of irreverence. -
Consultant, Content StrategyNew York Life Insurance Company Apr 2024 - Aug 2024New York, New York, Us -
Editorial Strategy & Content Marketing ConsultantMasthead Media Company Mar 2023 - Apr 2024New York, New York, UsUsing my twenty-plus years of experience at some of the top digital publishers in the world, I help companies achieve the sort of quality, vision, scale and expertise they're hoping to bring to their customers. I provide consulting services in digital content and editorial strategy at Masthead for top brands, agencies and publishers. I use a 360-approach to help clients reach their business goals - whether revenue, traffic, content quality or brand awareness - with the best game plan for on-site content, SEO editorial, social media content, newsletters and more. -
Vp, Editorial OperationsEngrost, Inc Mar 2022 - Feb 2023Lead the editorial operations of a small digital media network of three sites for efficiency, improved editorial workflow and traffic growth on our client-facing properties. • Streamlined the structure of the editorial teams for three sites, Distractify, Green Matters and Market Realist, to align with industry standards.• Developed new roles and hired for each of the sites with a focus on SEO writing.• Lead the Editorial offering of our SaaS; provide education, guidance and resources for our CMS customers.• Established a new editorial strategy for Market Realist to address traffic loss due to Google algorithm changes.• Saw 25% search traffic growth after one month with a focus on adhering to YMYL parameters.
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Senior Editorial Director, Better Homes & GardensDotdash Meredith Jun 2021 - Feb 2022New York, UsLead a 12-person digital team—including editors, writers, social media, visual and SEO strategists-—of a one hundred year old brand to usher it into the next century. Rebuilt the relationship between print and digital to create a productive, mission-driven and unified force to grow traffic and brand authority.• Updated the editorial strategy to align with the brand authority, refining the voice and targeting the BH&G core pillars with an SEO strategy in mind.• Realigned the social strategy to lower our median age on Instagram, refined our Pinterest strategy, optimized our Facebook posts and videos for maximum engagement.• Developed editorial video series for O&O, as well as YouTube-first series and launched the brand on TikTok with platform-specific videos.• Launched the 100th anniversary digital plan and strategy for BH&G from conception to execution including a sales-first digital package and unique social strategy including launching a 100-year-old brand on TikTok.• Worked closely with the ad-sales/marketing team to develop packages that had high sell-through on site and in social, podcast series, as well as 360 print/digital programs, all of which had editorial integrity with high potential for organic traffic.• Led the editorial team through an acquisition and merger which included content audits, CMS migration, and leadership transition. -
Head Of Editorial And Audience GrowthBauer Media Group Nov 2018 - Jun 2020Hamburg, DeCharged with reinventing editorial content and processes for a network of four women’s lifestyle websites with a goal of growing site traffic and revenue.• Developed an SEO strategy which lead to 150% search growth and ownership of key terms for our demographic.• Built an editorial commerce business which produced 150% growth YoY.• Grew network traffic 100% year-over-year in sessions and 150% growth in year two after replatforming & redesign.• Lead the redesign and data migration of four sites from a proprietary CMS to Word Press. Personally created a taxonomy and site architecture from scratch.• Managed editorial team, both on-site and remote. Oversaw freelancers including onboarding, invoicing and budgeting. • Established a thriving content distribution plan with a focus on syndication partners like Flipboard, SmartNews, Apple, and social media. -
Digital Media Writer & Video ProducerSelf-Employed Jul 2016 - Oct 2018• Developed, researched, wrote and built home, lifestyle and real estate content and affiliate shopping content for HGTV.com, TLC.com, FoodNetwork.com, and CookingChannel.com• Researched and wrote scripts for animated science and history videos for educational website BrainPop.com• Researched subjects for two feature-length documentaries, tracking, cataloging and maintain database of contacts• Budgeted, organized and arranged travel for directing and shooting team• Wrote grant applications, proposals, one sheets and editorial for both films
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Director, Content Development At Scripps Lifestyle StudiosScripps Networks Interactive Sep 2015 - Sep 2016Conceive innovative editorial ideas for digital original videos and series for brand websites, social media venues, and video distribution network for Scripps digital properties such as HGTV, Food Network and Travel Channel. Use metrics, trend forecast data, offsite research and instincts to recommend creative ideas for videos that will extend our brands demographics into the highly-desired Millennial audience. Launch team member of an internal task force that established an innovative video content marketing division. Work with our site teams, producers and Ad Sales and Marketing teams to develop creative original video ideas to meet social, traffic, brand, and client needs while maintaining editorial integrity. -
Editorial Director, Ulive.Com & Content MarketingScripps Networks Interactive Feb 2015 - Dec 2015Charged with reinvigorating editorial programming of ULIVE.com post-launch. Work with executive producers of ULIVE original videos, owned & operated properties (HGTV, Food Network, and Travel Channel, among others), syndication teams, and sales teams to present a highly curated cohesive and dynamic user experience of SNI digital video. Manage a team of editors, social media properties, and newsletters. Conceive editorial video ideas for content marketing on Scripps brands. Work with our internal producers and Ad Sales and Marketing teams to develop creative original video ideas to meet client needs and maintain editorial integrity.
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Editorial Director, Hgtv.ComScripps Networks Interactive Dec 2012 - Jan 2015Directed online initiatives and content strategy for HGTV.com including content packages, tools, applications and syndication efforts. Managed a multi-city editorial staff, created an editorial calendar informed by SEO, show material, HGTV Magazine and ad-sales initiatives. Created and managed an annual editorial budget, monitored site metrics, contributed to social media planning, mobile app planning, and partner relationships. Lead a new editorial/video creation team for web original and YouTube videos; was on-camera talent for select video series.
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Managing Editor, Hgtv.ComScripps Networks Interactive Oct 2010 - Dec 2012Managed a full-time staff of six editors; oversaw editorial content for originality, quality, brand consistency and maximum traffic-generating potential; conceived and executed an editorial plan for content; launched the digital experience for HGTV Magazine; negotiated and managed contracts with freelance staff and talent; identified and retained new talent for the site; represented HGTV.com at industry events and conferences; worked with ad sales and marketing as an expert representative of the brand to partners and sponsors; ensured the editorial team was educated with industry standards in online publishing.
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Director, Redbook OnlineHearst Magazines May 2008 - Oct 2010New York, Ny, UsDirected daily operations of the website for Redbook magazine; created and maintained editorial calendar; measured site metrics and adjusted site strategy accordingly; managed full-time staff and contract writers. Generated editorial pitches for sales partners and advertisers. Operated on a zero dollar budget by repurposing magazine content, curating and reimagining evergreen content, leveraging product relationships and publishing original staff writing. Managed and executed a major site redesign which increased traffic and time spent 100% year-over-year and became the template for a majority of Hearst property sites. Managed relationships with major syndication partners such as MSN, Yahoo, WebMD, and AOL. -
Web EditorHearst Magazines May 2006 - Apr 2008New York, Ny, UsResponsible for editorial content, production, and site maintenance within a proprietary content management system. Wrote original content for various blog properties; oversaw editorial content for several original e-newsletters. Scripted and recorded weekly podcasts. Involved in all aspects of two site redesigns for redbookmag.com from inception, design, and data transfer to launch. Worked with online editors of other Hearst properties to develop and execute network-wide online programs. Helped to develop proprietary, web-based blogging software for use by all Hearst editors and contributors.
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Adjunct ProfessorNew York University Jan 2009 - Apr 2009New York, Ny, UsTaught "Blogging for Profitability" for the School of Continuing Education. -
Associate Programming Manager, Diet & Fitness - HealthAol Feb 2005 - May 2006New York, Ny, UsGenerated story and programming ideas for the Diet & Fitness and Health channels. Wrote, edited and programmed original content. Wrote promotional copy for channel and home pages. Wrote and programmed weekly newsletters and alerts for new Diet & Fitness and Health features. -
Data Quality EditorAol Feb 2004 - Apr 2005New York, Ny, UsResearched, edited, fact-checked and integrated data for the entire AOL database. Monitored site for data integrity. Added enhanced content to venue and event listings. Integrated large quantities of new data on tight deadlines. Worked with senior editors to contribute ideas for site content and new functionality.
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Editorial Team CoordinatorAol Jan 2002 - Jan 2003New York, Ny, UsCoordinator for editorial and quality assurance team at DigitalCity.com. Maintained site integrity and communicated daily with national editors to inform them of lapses in site quality. Edited venue and event reviews for content, grammar, and continuity.
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Photographic ArchivistBox Sep 2000 - Feb 2001Assistant Archivist for a high-profile digital photographic post-production firm catering to elite fashion photographers for such magazines as Vogue, W, and Harper’s Bazaar. Managed digital photographic database and maintained magazine library. Catalogued images and assisted with general records creation and maintenance.
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Marketing CoordinatorEllerbe Becket Nov 1999 - May 2000UsCreated responses to RFPs for national architectural and construction firm. -
Membership Services CoordinatorKynoch, Inc Oct 1998 - Nov 1999Provided administrative support to director for nonprofit management company. Managed membership databases and member communication.
Lili Zarghami Skills
Lili Zarghami Education Details
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Columbia UniversityPremed -
St. John'S CollegeLiberal Arts
Frequently Asked Questions about Lili Zarghami
What company does Lili Zarghami work for?
Lili Zarghami works for Jaftex Corporation
What is Lili Zarghami's role at the current company?
Lili Zarghami's current role is Head of Brand and Marketing.
What is Lili Zarghami's email address?
Lili Zarghami's email address is lz****@****ail.com
What is Lili Zarghami's direct phone number?
Lili Zarghami's direct phone number is (865) 560*****
What schools did Lili Zarghami attend?
Lili Zarghami attended Columbia University, St. John's College.
What skills is Lili Zarghami known for?
Lili Zarghami has skills like Blogging, Editorial, Social Media, Seo, Content Strategy, Editing, Publishing, Digital Media, Photography, Magazines, Copy Editing, Web Content.
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