I am a business consultant and freelance writer with over 20 years of experience in marketing and management, and a passion and expertise for everything wine-related. I have a Level 3 and a Level 4 (in progress) from the Wine & Spirit Education Trust and hold a BsC in Finance. I am an international wine judge and a freelance writer for various wine publications and websites.As a consultant at Positive Impact Concept, I help wine businesses and organisations create and execute effective marketing strategies, optimise their customer relationship management, and organise and host engaging wine events. I enjoy collaborating with clients and partners who share my vision of making a positive impact on the environment and society.