As the producer of Elephantasy - Funky Family Picnic, my role involves overseeing all aspects of the event, from planning and organizing to execution and post-event analysis. I work closely with a team of professionals to ensure that the festival runs smoothly and that all attendees have an enjoyable and memorable experience. Elephantasy attracts up to 5000 guests each year.My responsibilities include managing budgets, coordinating logistics, booking performers and vendors, and promoting the event through various channels. Ultimately, my goal is to produce an event that celebrates diversity and brings people together through the power of music and culture.

As a production manager at WhitePoint Digital, I have had the opportunity to manage various projects focused on commercials and digital content for national and international clients. In this role, I have been responsible for overseeing the entire production process, from pre-production planning to post-production editing.Working with international clients has been a highlight of my experience, as it has allowed me to develop strong communication and collaboration skills.Throughout my time at WhitePoint Digital, I have remained committed to delivering successful projects that meet the needs of stakeholders and exceed expectations. I have a proven track record of managing budgets, resources, and timelines to ensure that all projects are completed on time, within budget, and to the highest quality standards.I have gained a solid foundation in all aspects of the production process and possess the skills and experience necessary to manage complex projects.

As the owner of my own company, Lilli Rose, I am able to expand on my creativity and bring my vision to life through independent passion projects such as music videos and other digital content. In 2018, I created a music-based TV series for children, which allowed me to utilize my diverse skill set in production. This included scriptwriting, producing, securing budgets, assembling teams, directing, pitching, and being involved in most aspects of video production.My diverse skill set and experience allow me to bring a fresh perspective to every project. I am passionate about creating engaging content that resonates with audiences and leaves a lasting impression. As a DJ and event producer under the name Lilli Rose, I also bring my passion for music to every event, curating unique and engaging sets that keep the energy high and the party going. With a deep knowledge of various music genres and a keen ability to read the crowd, I am able to create unforgettable experiences for all attendees.

Sun Roba was a unique street festival that took place in the heart of Punavuori's design district in Helsinki. As the head producer of the event, I was responsible for overseeing all aspects of the festival, from concept development to implementation.My role involved obtaining sponsorship and managing the budget, as well as maintaining professional relationships with associates and stakeholders. I was also responsible for all aspects of creative design, direction, and implementation, ensuring that the festival was visually stunning and engaging for attendees.In addition, I managed and executed social media campaigns to promote the festival and engage with the community. I also oversaw health and safety measures, security, and rental needs to ensure that the festival ran smoothly and without incident.As the community liaison, I worked closely with local businesses and community members to ensure that the festival was a success and contributed positively to the neighborhood. Through my leadership and attention to detail, Sun Roba became an unforgettable event that brought joy and excitement to all who attended.

Management of a 500+ capacity cocktail bar, nightclub and restaurant complex• Management 25+ staff members• Strategic development Responsible for revenue generation• Working closely with entertainment management in planning & coordinating events• Successful negotiations with suppliers• Overseeing all contracts• Data analysation and stock control• Overseeing marketing & promotions• Ensuring effective staff training• Corresponding with VIP members, sales of functions and customised packages

Management of a 600+ capacity nightclub.• Responsible for the successful launch of the night club• Negotiation of all contracts with councils, suppliers and contractors• Working closely with entertainment management in planning & coordinating events • Management of 12 staff members• Responsible for revenue generation• Responsible for marketing and promotion

Laundryroom was a fashionable vintage boutique that served fashion-conscious individuals in Helsinki from 2010. The store specialized in sourcing unique and high-quality vintage items from all over the world, offering customers a carefully curated selection of clothing, accessories, and other fashion items.Operated by a sister act, the store also featured local fashion designers and artwork on its walls every two months. Laundryroom was committed to sustainability and ethical fashion practices, making it a must-visit destination for anyone seeking the best in vintage and sustainable fashion.

As a key member of the team behind BigTV Finland's first multilingual/multicultural online platform, I played an integral role in the creation and development of 40+ English/Finnish web series. Through documentaries, we explored a wide variety of music genres, street culture, and lifestyle issues across Europe. My responsibilities included research, writing, and directing, as well as the development of the online marketing strategy to increase audience engagement. Additionally, I was responsible for liaising with talent and celebrities to achieve creative material, and managing production schedules to ensure timely delivery of content.One of my notable accomplishments was serving as the producer of the Behind The Line Rock Music Series, which showcased the behind-the-scenes lives of famous rock musicians. Through these efforts, we were able to establish BigTV as a premier destination for quality content, and reach a global audience with our unique and engaging programming.Guets include: Guns & Roses, Big Boi, Del La Soul, Jazzanova, Netsky, Sean Paul, Basement Jaxx, Eric Prydz, Sharron Jones, The Drums, Michael Monroe, Sami Yaffa, Kurtis Blow, Manna, Vanity Beach, Von Hertzen Brothers, Timo Lassy, Top Billin and many more.

I have worked as a casting director and stylist for music videos and advertisements, collaborating with various production companies in Helsinki, including Grilli Films, Woodpecker Film, Tuotanto Rinki, Vasara Films, Otto Tuotanto, and Kinofinlandia.Through my work with these companies, I have gained extensive experience in casting and styling, bringing a creative and artistic eye to every project. I have a keen understanding of how to create visual narratives that capture the essence of the story and the brand, while also resonating with audiences and leaving a lasting impression.