- Managing business development initiatives to win projects, managing client relationships effectively throughout execution, and coordinating work between teams. - Co-founded a design collective to merge creative and strategic expertise with global teams to elevate brand initiatives for Fortune 500 clients across industries.- Spearheaded comprehensive qualitative research initiatives to generate actionable recommendations and identify user preferences and trends.- Evaluated marketing concepts pre- and post-launch to align with brand goals through consumer feedback for clients like Abbott, Lululemon, and Kraft.- Collaborated across industries (beauty, fashion, healthcare, CPG) to enhance market relevance through in-depth user understanding.- Hosted co-creation brainstorming sessions for product launches and marketing strategies.Examples: Best practice discovery research, market research functions - focus groups, surveys, interviewing, etc; further concept development, package design evaluation, brand positioning and messaging scoping, UX design analysis, persona development, iterative service design, product marketing campaign execution refinement, innovative merchandising assessment, etc

- Generated innovative concepts for new services, products, and business models to overcome clients’ obstacles.- Forecasted market trends, consumer behavior, and competitive landscapes to pinpoint brand-aligned growth strategies. - Led workshops to teach a finance client’s employees how to utilize design thinking when developing concepts.- Coordinated content research for a regional event that attracted 40+ clients.- Participated in 20+ client calls and 10+ proposal designs to win client engagements.

- Implemented account plans to optimize marketing campaigns for B2B tech clients. - Co-coordinated 30+ multi-channel campaign launches within media, data and creative assets, aimed to drive brand growth.- Served as client contact while managing internal teams to ensure seamless project delivery while meeting deadlines.- Managed and supervised projects, financial tracking, resource allocation, and campaign budgets ($550k+).

As part of Summer Entrepreneurial Prototype Challenge 2020: Solutions for Living with Dementia: Co-designed a functional tablet prototype for users with dementia to facilitate daily activities while providing caregivers updates.

- Provided strategic business advice to Vesta Smart Packaging, an FMCG London start-up as part of King’s Business School Consultancy Project 2019.- Pitched highlights my team’s findings to the company’s C-level management and founder, along with a report that included plans for business development, B2B marketing impact, and HR policies.

- Implemented content creation, ad campaigns, and web design initiatives and conveyed insights to senior marketing and sales leaders.- Created compelling and SEO-friendly copywriting for ad, marketing, and social content for 20+ campaigns across the EMEA market to reinforce brand messaging and support global marketing initiatives.- Tested new digital formatting for the magazine's website to improve customer experience and drive engagement.

- Collaborated with VP of Marketing in market research, customer analysis, marketing diagnostics, and deliverables creation.- Assisted in conducting qualitative interviews and themes analysis to understand patients' user journeys. - Executed a quantitative survey of 100 medical professionals to assess the efficiency and efficacy of a dermatology product.