Lillian Lecca R. Email and Phone Number
With over 8 years of experience as a Data Scientist, I have had the privilege of leading teams in developing and implementing analytical products across various industries, including banking, manufacturing, and retail. Each professional journey has been rewarding, but what truly captivates me is the opportunity to immerse myself in diverse business processes and collaborate with people. This has enabled me to design and propose data solutions that significantly impact business outcomes and people's lives.One of my greatest strengths lies in comprehending technology and embracing new tools and programming languages without hesitation. I have leveraged these skills to make data-driven decisions and am proficient in SQL, Python, and R. Additionally, my expertise extends to cloud services, focusing on Azure.Amidst the challenges brought by the pandemic, I embarked on a Principal Data Scientist role at Anheuser-Busch InBev, the world's largest brewer. Working alongside professionals from diverse backgrounds, cultures, and experiences, I further honed my technical acumen while developing exceptional interpersonal skills to collaborate effectively with individuals at all organizational levels.This role has undoubtedly been my most invigorating challenge to date. It continually fuels my drive for personal growth in every aspect of my life. As a result, I decided to pursue a Master's in Analytics, at North Carolina State University in Raleigh, USA. This incredible journey has demanded significant changes and sacrifices, but I can confidently say that they have been worthwhile. I am now equipped and excited to continue leveraging the power of data to create a meaningful impact in people's lives.
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Associate Data ScientistLatentview AnalyticsNew York, Ny, Us
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Principal Data ScientistAnheuser-Busch Inbev Nov 2021 - May 2023Leuven, Be* Increased orders by 2pp through the suggested order module in the mobile sales app by combining a classification (LightGBM) and regression algorithm to recommend products in MAZ countries. Achieved a net revenue monthly uplift of 500K USD in the Peruvian market.* Developed a Python-based (PySpark and Pandas) feature engineering module integrated into data pipelines on Azure cloud services (Data Factory and Databricks) to generate matrices for advanced modeling purposes.* Designed and conducted A/B testing experiments to measure the impact of different strategies for product recommendation, monitoring relevant business metrics such as B2B e-commerce app usage, revenue, and client margin contribution.* Calculated and presented analytics team results to non-technical audiences, synthesizing key insights into executive presentations for senior management and commercial teams across MAZ countries.* Applied MLOps best practices (Object-oriented programming (OOP), version control, peer code review) to generate production-level code and collaborated with cross-functional data and business teams. -
Head Of Business IntelligenceQroma Feb 2020 - Oct 2021Lima, Lima, Pe* Led an 8-member team to develop data visualization tools that support commercial team decision-making, resulting in the deployment of 120 Power BI dashboards, achieving a remarkable 90% utilization rate. * Collaborated with sales and marketing teams to leverage data analysis for identifying business opportunities, and translating raw data into actionable insights to drive achievement of revenue goals.* Designed and led the analytics skills development program to (1) become a data driven company, and (2) to provide the technical skills to different areas of the company. -
Data Science SpecialistQroma Feb 2019 - Feb 2020Lima, Lima, Pe* Designed and implemented the analytical skills development program in Qroma.* Led the analytics team to develop and deploy the visualization tool for dealers. This dashboard was created with shiny-R.
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Senior Data ScientistInterbank Jun 2017 - Feb 2019Lima, Pe* Increased +10 pp in the express loan sales campaign by combining a probability of purchase algorithm and mobile phone contact probability.* Raised the sales contribution of commercial campaigns by +20pp by redesigning and updating the commercial campaign generation process.* Simulated scenarios proposing adjustments that challenged the current risk policies, so the risk team generated new risk policies for the commercial campaign. This allowed the sales team to expand their target market and also allowed us to create new machine learning algorithms focused on new customer segments.* Developed and tested machine learning models for the commercial division to improve the results of the commercial campaigns using R, Python and SQL.* Developed a segmentation of trading customers from digital channel. -
Data Scientist - Customer Relationship ManagementInterbank Oct 2015 - May 2017Lima, Pe* Delivered +10 pp of contact effectiveness by developing a classification model to rank 40 million mobile phones by contact probability, optimizing channel efforts, and elevating overall business results.* Enhanced top customer retention, achieving a 1% churn reduction by implementing a customer churn model in the retention channel as a variable to determine retention strategies. * Optimized the results of the customer loyalty channel by constructing a K-means clustering segmentation based on purchasing behavior variables and consumer preference items.* Developed and tested machine learning models for the retail division to improve the results of the Retail campaigns (propensity of purchase, churn loans ) using R, Python and SQL.
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Advanced Analytics TraineeInterbank Jun 2015 - Sep 2015Lima, PeSupport for predictive modeling TeamMain achievement:Automate the measurement of the 30 predictive models: propensity of sale, Churn and segmentations.
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Commercial And Service Planning TraineeBanco De Crédito Bcp Jan 2015 - May 2015La Molina, Pe* Build and development reports for stakeholders in the commercial area.* Script optimizationMain achievements* Design and Automation of the staffing compliance report* Design of Platform Management Dashboard to efficiently obtain the KPIs of the channel. -
Information Management TraineeBanco De Crédito Bcp Feb 2014 - Dec 2014La Molina, PeAutomate reports using databases and SQL Server Integration Services for the financial and commercial planning area
Lillian Lecca R. Education Details
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North Carolina State UniversityAnalytics -
Institute For Advanced AnalyticsData Science
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Mit Professional EducationCloud & Devops: Transformación Continua
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Universidad Del Pacífico (Pe)Digital Transformation
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Pontificia Universidad Católica Del PerúApplication Development With Artificial Intelligence Specialization
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National University Of EngineeringStatistical Engineering
Frequently Asked Questions about Lillian Lecca R.
What company does Lillian Lecca R. work for?
Lillian Lecca R. works for Latentview Analytics
What is Lillian Lecca R.'s role at the current company?
Lillian Lecca R.'s current role is Associate Data Scientist.
What schools did Lillian Lecca R. attend?
Lillian Lecca R. attended North Carolina State University, Institute For Advanced Analytics, Mit Professional Education, Universidad Del Pacífico (Pe), Pontificia Universidad Católica Del Perú, National University Of Engineering.
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