Crafted comprehensive customer journeys tailored to different audience segments, ensuring seamless experiences from initial contact to conversion. Collaborated cross-functionally to formulate, execute, and evaluate digital marketing campaigns holistically, integrating specialized tactics aligned with campaign objectives.Pioneered the inaugural executive digital marketing monthly report, providing a reflective analysis of campaign goals, showcasing return on investment (ROI), and establishing performance benchmarks for future endeavors.Oversaw the end-to-end lead generation process, meticulously managing lead routing within the Customer Relationship Management (CRM) system to guarantee precise audience targeting. Innovatively integrated new lead sources, notably incorporating an onsite Einstein Bot to enhance lead acquisition and engagement.Devised a comprehensive keyword strategy that harmonized Search Engine Optimization (SEO) and Paid Search efforts, ensuring symbiotic growth while mitigating direct brand competition. This strategic approach fostered increased visibility and resonance across all brands within the portfolio.

Orchestrated the digital presence of diverse brands, including the likes of CreditAssociates and NetDebt, leveraging an array of digital avenues such as programmatic advertising, Pandora, strategic remarketing, targeted paid search, native advertising, and impactful social media campaigns. Navigated intricate vendor relationships with finesse, offering insights from CRM analytics via Tableau reporting to provide transparent campaign outcomes to external partners.Meticulously steered both yearly and quarterly objectives, concurrently enhancing our contact strategy to optimize lead engagement across the entire sales funnel. Constantly evolving communication tactics ensured that leads received timely and pertinent interactions. This adaptive approach led to heightened efficacy within our existing system.Diligently curated and updated multiple websites, systematically amplifying SEO keywords and phrases to secure prominence within a fiercely competitive organic landscape. This strategic focus on search visibility elevated our brands' digital footprint, contributing to heightened online recognition.Capitalized on the capabilities of Salesforce Marketing Cloud to meticulously govern the entirety of our email marketing strategy. Seamlessly managed campaigns using Journey Builder and Automation Studio, while overseeing the intricacies of Ad Studio and Social Studio to deliver a cohesive, impactful brand message across various digital touchpoints.

Championed the conception, supervision, and comprehensive assessment of an overarching digital marketing strategy, intricately aligned with the fiscal year priorities of the expansive network of hospitals. Spearheaded a transformative endeavor, uniting microsites, joint-ventures, and the core message and mission of the Methodist Health System, consolidating these disparate elements under a unified digital umbrella. This landmark achievement bridged a 10+ year separation, effectively harmonizing the brand's digital presence.Pioneered the exploration of emerging digital media outlets and cutting-edge innovations, leveraging a forward-thinking approach to amplify the health system's online reach and resonance.Elevated the representation of physician group microsites, adeptly integrating them into the corporate framework to ensure cohesive alignment with the Methodist Health System's esteemed brand. Implemented a meticulous selection process for preferred vendors, drawing from time-tested partnerships that uphold the brand's integrity. Supervised the end-to-end development and launch of each physician group microsite, guaranteeing a consistent and polished digital identity.Maintained a judicious grasp on the annual digital marketing budget, diligently allocating resources to maximize impact. Navigated the multifaceted landscape of the health system's digital vendors and strategic partnerships, ensuring collaborative synergy for the brand's digital endeavors.Fostered a culture of collaboration, working closely with internal colleagues and external stakeholders to orchestrate an omni-channel, inbound marketing paradigm. This concerted effort propagated a seamless patient journey across diverse touchpoints, reinforcing the ethos of continuum care within the Methodist Health System's patient community.

Managed and maintained digital marketing initiatives for The Dwyer Group's franchise development sector including conversion tracking and lead-to-sale ratio scores for 10 brands. Provided weekly digital reports tracking digital initiatives while working closely with the sales team to ensure we were connecting with the right buyer persona for each brand and The Dwyer Group's code of values. Through our targeted digital campaigns, we increase leads by 91% from the previous year while continuously checking their validity. Oversaw and launched the new corporate Dwyer Group website to ensure the Dwyer Group brand looked professional to prospective franchisees on all fronts.

Created SEO strategy and tactics for brand-focused website optimization as well as trained the local SEO team on Google's best practices and how to properly optimize and continue to optimize a website. Created an online marketing style guide to ensure all websites were keeping the same verbiage and style guidelines. Held day-to-day conversations with franchisees across North America and advised on inbound marketing campaigns. Established a regional insights content campaign to help gain regional franchises traction during seasons that relate to their business.

Developed website, created and maintain a social media presence and developed an on-going SEO strategy to make Prescription Fitness a resource in their industry. Aided in a re-branding campaign and a new digital marketing strategy to help propel them in the direction they are looking to go.

Managed the SEO, SEA and social media campaigns and produced monthly reports based on their success. Aided the website developer in building out all of our clients' websites as well as consulted on SEO strategies through content creation. Managed clients who were developing websites as well as participating in inbound marketing. Created new, unique content for clients ranging from the financial to health care industry.

Created content for various clients to increase organic search engine traffic, researched and tracked keywords, optimized pages for search engine visibility and created eBook so clients get a better understanding of how to implement automotive digital marketing.

Event planning for the grand opening of Toy Tech and the expansion into new buildings. Create PR plans for upcoming events and exhibit openings. Public Relations work through writing press releases, creating ads, social media, SEO and researching local/national media outlets.

Wrote and edited press releases, managed content and wrote code for the faculty website, interviewed various people of importance, and provided assistance on various projects.

Created surveys to learn about the BRIC's possible audiences and how to gain funding for the facility. Tweeted on behalf of the BRIC and wrote numerous articles that were published in prestigious scientific magazines.

Production Specialist for marketing department. Last line of defense in execution of marketing campaigns. In charge of proofing for legal and grammatical content in various mediums including email, broadcast voice, and direct mail.