Lillian Mercho Email & Phone Number

United States

Chicago, Illinois, United States

Beaverton, Oregon, United States

Washington, District Of Columbia, United States

• Organized marketing campaigns disseminating original content across mass email, social media, website & traditional media platforms• Spearheaded creation of a new website & shift to digital-first content creation strategy, optimizing user experience for targeted audiences • Re-structured contact database & management process in Salesforce CRM, streamlining communications efforts and boosting open and click rates in mass email marketing• Designed & implemented new project management system to track reports, events content production across the organization, boosting annual production 2X over last year• Secured exclusive partnerships with global media to create data-driven news stories• Copy-edited & conducted quality control for all external-facing products

Washington D.C. Metro Area

• Filmed, produced and distributed short videos showcasing Stimson’s work & impact• Spearheaded website overhaul and transition from Drupal to custom, built-in-house Wordpress site• Developed and implemented communications strategy to disseminate pipeline of 400+ research products per year to 50,000+ digital subscribers• Managed a team of interns, overseeing and coordinating all social media campaigns, a monthly social media planner, media database, analytics reporting and content creation• Coordinated 12+ public events per month, serving as the go-to person for AV

Raleigh-Durham, North Carolina Area

• Developed social media strategy to increase online presence for Acme brand and events, including guidance on posting schedule and content creation• Filmed, photographed and designed original content for all social channels• Increased followers by 100% on Instagram and 120% on Facebook

Chapel Hill

- Wrote, researched and edited weekly articles for a print and online version of the Daily Tar Heel- Gathered multimedia components for stories including photos and videos and conducted a minimum of three interviews per story- Worked quickly and efficiently on a deadline

Washington D.C. Metro Area

• Developed communication and social media tools to support progressive, integrated issue campaigns and maintained analytics reports• Managed press relations including writing, proofreading, copying, and distributing op-eds and other press materials for clients• Created social media content for all social channels

Washington D.C. Metro Area

• Created audio, video and written content reflecting CIPE’s mission and message• Built detailed media coverage database and created press releases and event invitations• Produced weekly podcasts featuring international guests

Chapel Hill, Nc

- Proofread, copy edited and fact-checked news stories from all Daily Tar Heel desks for grammar, AP style and clarity- Closely followed the Daily Tar Heel style guide and the AP Style guide

Chapel Hill, Nc

- Provided excellent customer service, worked closely with a team of restaurant staff to ensure that events ran smoothly.- Gained immeasurable experience in multitasking, oral and verbal communication, customer satisfaction, and conflict management

Deland, Florida

- Oversaw the safety and security of camp participants to reduce the risk of bodily harm or incidents in a variety of situations.- Successfully performed conflict resolution between campers which prevented further escalation to upper management or possible termination from camp.- Counseled children displaying unruly behavior on the importance of respect, kindness, and understanding through positive reinforcement

- Teaching group fitness cycling classes, Interacting with employees of all age groups to encourage participation- Developed individual fitness programs for interested employees- Instructed members on NASM exercises, proper movement, and stretching techniques- Gained valuable leadership skills

-Wrote press releases, features, online and print articles-Produced and edited photo and video content for university marketing materials-Collected footage for short film clips, took feature photos, edited photos and video, and assisted with photo shoots indoors and outdoors.-Created social media content for Facebook, Twitter, and Instagram

Master Of Public Administration - Mpa, Sustainability & Sustainable Development And Communications For Public Policy

Activities and Societies: Nonprofit Management Association

Bachelor'S Degree, Multimedia Journalism + French Language And Literature

Activities and Societies: Member of the UNC Women's Rowing Team (D1)

Journalism Certificate, Journalism, French, Political Science, International Affairs

Exchange Program Spring 2017

Mass Communication/Media Studies And French (Double Major)

Activities and Societies: Habitat for Humanity, She's the First

Education record