Lillian Tinker Email & Phone Number

Lehi, Utah, United States

- Spearheaded the development and execution of integrated omnichannel marketing strategies across email, SMS, SEM, and paid social, resulting in a +70% boost in live event attendees and +104% increase in enduring content learnings contributing to a +71% increase in secured funding YoY.- Implemented a data-driven approach to campaign performance optimization, achieving a +21% increase in average email open rates and a +9% rise in email CTR.- Managed a cross-functional team and collaborated with finance to ensure accurate budget reconciliation and efficient spend allocation.

After Driven Data was acquired by Polly Insurance, I was moved to the Performance Marketing team to assist in the development and strategy of their email automation program.- Led the development of complex automated workflows for email and SMS campaigns, driving a +18% increase in qualified leads submitted by platform users, despite industry challenges like -21% decline in dealership auto sales.- Utilized insights from performance audits to refine lead generation efforts, resulting in +12% improvement in historically low-performing platform users’ engagement levels.- Designed and executed targeted messaging strategies to nurture leads through the sales funnel, working closely with cross-functional teams and senior leadership.

- Optimized paid search and social media campaigns for 40+ automotive dealerships, increasing Facebook ad impressions by +55% and clicks by +67%, while lowering CPM by -7%.- Maximized the performance of Google search ads with a +58% rise in CTR and +120% boost in conversion rate, maintaining steady CPCs and budget allocation.- Enhanced the team’s understanding of advanced targeting methods, resulting in better campaign outcomes and stronger client relationships.

Boise, Idaho

- Restructured underperforming ad campaigns by implementing a creative data-centric approach.- Developed predictive models to analyze past campaign performance, leading to more accurate forecasts for future initiatives and strategic planning.- Increased clients’ digital presence by streamlining the allocation of resources and refining targeting strategies for SEM, video, display, and social channels.

Eagle, Id

Temporary position - Collaborated with a team of technicians, microbiologists, and pathologists to process and analyze biological samples from both wild and hatchery-raised salmon. Focused on identifying health concerns affecting breeding effectiveness, ensuring safe and sterile handling of bacterial and fungal pathogens. Managed dozens of cases concurrently, prioritizing workload based on sample volume, test requirements, microbiologist capacity, and hatchery urgency. Applied math and chemistry skills daily, following precise protocols to produce high-quality data for microbiological examination.

Nampa, Id

Temporary position - Worked as part of a team for Idaho Department of Fish and Game (IDFG) to manage the "Take Me Fishing" trailer initiative. Organized and executed weekly fishing events, providing free equipment, bait, and educational resources to encourage public interest in fishing. Assisted hundreds of prospective anglers, offering hands-on instruction aimed at fostering enthusiasm for the sport while promoting sustainable fishing practices and wildlife conservation. Played a key role in building a future generation of conservation-conscious anglers.

Boise, Idaho Area

I managed daily operations for a team of approximately 20 volunteers per shift, each working 4-8 hour intervals. I oversaw volunteer onboarding, delivered shift-specific briefings, and coordinated volunteer assignments across various stations. My role included ensuring volunteers were well-prepared to engage with visitors and deliver an exceptional guest experience, while also facilitating smooth transitions between stations to maintain operational efficiency. I focused on fostering a positive and productive environment, contributing to the overall success of the program and the satisfaction of zoo visitors.