Lillian Tinker Email & Phone Number

Lehi, Utah, United States

- Spearheaded the development and execution of integrated omnichannel marketing strategies across email, SMS, SEM, and paid social, resulting in a +70% boost in live event attendees and +104% increase in enduring content learnings contributing to a +71% increase in secured funding YoY.- Implemented a data-driven approach to campaign performance.

After Driven Data was acquired by Polly Insurance, I was moved to the Performance Marketing team to assist in the development and strategy of their email automation program.- Led the development of complex automated workflows for email and SMS campaigns, driving a +18% increase in qualified leads submitted by platform users, despite industry challenges.

- Optimized paid search and social media campaigns for 40+ automotive dealerships, increasing Facebook ad impressions by +55% and clicks by +67%, while lowering CPM by -7%.- Maximized the performance of Google search ads with a +58% rise in CTR and +120% boost in conversion rate, maintaining steady CPCs and budget allocation.- Enhanced the team’s.

Boise, Idaho

- Restructured underperforming ad campaigns by implementing a creative data-centric approach.- Developed predictive models to analyze past campaign performance, leading to more accurate forecasts for future initiatives and strategic planning.- Increased clients’ digital presence by streamlining the allocation of resources and refining targeting strategies.

Eagle, ID

Temporary position - Collaborated with a team of technicians, microbiologists, and pathologists to process and analyze biological samples from both wild and hatchery-raised salmon. Focused on identifying health concerns affecting breeding effectiveness, ensuring safe and sterile handling of bacterial and fungal pathogens. Managed dozens of cases.

Nampa, ID

Temporary position - Worked as part of a team for Idaho Department of Fish and Game (IDFG) to manage the "Take Me Fishing" trailer initiative. Organized and executed weekly fishing events, providing free equipment, bait, and educational resources to encourage public interest in fishing. Assisted hundreds of prospective anglers, offering hands-on.

Boise, Idaho Area

I managed daily operations for a team of approximately 20 volunteers per shift, each working 4-8 hour intervals. I oversaw volunteer onboarding, delivered shift-specific briefings, and coordinated volunteer assignments across various stations. My role included ensuring volunteers were well-prepared to engage with visitors and deliver an exceptional guest.