Lilliana Maccarrone Email & Phone Number

Main recruitment campaigns executed: Undergraduate Non-School Leaver, Postgraduate, program and study areas.- Developed and implemented paid marketing campaigns in alignment with UniSQ's strategic objectives and target audience demographics.- Managed paid advertising initiatives across multiple platforms, including but not limited to Google Ads, social media advertising, display advertising, and re-marketing campaigns.- Monitored campaign performance metrics, analysed data insights, and provided actionable recommendations to optimise campaign effectiveness and return on investment (ROI).- Collaborated with internal creative teams and external agencies to develop compelling ad creatives, copywriting, and landing page experiences that resonate with target audiences.- Conducted ongoing A/B testing and experimentation to refine ad messaging, targeting strategies, and campaign elements for continuous improvement.- Maintained budget allocation and expenditure tracking for paid campaigns, ensuring adherence to financial guidelines and achieving campaign objectives within allocated resources.- Stayed informed about industry trends, emerging technologies, and best practices in paid advertising to innovate and enhance campaign strategies.- Coordinated with cross-functional teams, including admissions, communications, and academic departments, to ensure alignment of paid campaigns with broader marketing initiatives and university messaging.- Prepared regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders, including senior management.- Supported other marketing initiatives and projects as needed, contributing to a collaborative and dynamic team environment.

Main recruitment campaigns executed: Pathway programs, long-term out of home, study area and program marketing, Open Day and various smaller campaigns for the Sales and Student Recruitment team.- Developed, created, and executed marketing campaigns to promote student recruitment and enhance UniSQ's brand visibility.- Supported brand management initiatives to reinforce the UniSQ brand and align with the university's strategic objectives.- Contributed to raising awareness of UniSQ's study programs and experiences, aiming to strengthen brand reputation among prospective students and stakeholders.- Assessed campaign performance, provide insights, and suggest improvements for future marketing endeavours.- Played a role in campaign development and web activities, collaborating to optimise digital channels.- Orchestrated the creation and placement of UniSQ advertisements, including drafting media and creative briefs.- Ensured timely delivery and high-quality service for all marketing and advertising activities, liaising with internal and external stakeholders.- Supported copywriting and creative concept development for integrated marketing campaigns and brand initiatives.- Managed workflows for creative and media agencies and other suppliers involved in marketing projects.- Provided recommendations to enhance digital content and user experience, contributing to increased engagement on digital platforms.- Administered online platforms, ensuring updated content and evaluating user experience based on digital and social marketing efforts.

Institute for Teaching and Learning Innovation- Contributed to the development of annual communication and engagement plans. - Coordinated and implemented communication and engagement activities as outlined in the annual plan. - Provided relevant metrics and reports to the management team to demonstrate the success and progress of key communication and engagement activities. - Developed a range of communication materials including newsletters, press releases, news stories, social media updates (Twitter and LinkedIn) and general correspondence. - Contributed to the Institute’s web presence updating the key activities of the Institute. - Coordinated and managed large events and workshops with a broad range of attendees.- Prepared programs, invitations, PowerPoint presentations, conference materials and other communication documents. - Promoted ITaLI events including staff development courses, annual conferences, Teaching and Learning Week, and the UQ Teaching Awards. - Provided administrative support as required.

Saint Lucia

Faculty of Health and Behavioural Sciences (HaBS)- Social media: Regular monitoring of the UQ Health and School Twitter, Instagram and Facebook accounts. Creation of image and video content and forward planning for awareness and Faculty/School happenings of interest to relevant target audience. Assisting with overall social media strategy and process change/ implementation. Sourcing participation and quality content from staff, students and alumni.- Web development and maintenance: Regular maintenance on School websites and updates to content and imagery as required. Actively was involved in the development and creation of the HaBS Intranet as part of the pilot project. This included synthesising information, considering governance, user experience, technical and structural factors.- Written and edited 13 articles for the Future Students website with SEO front of mind. Written and edited 2 blog articles for the HMNS website.- Digital content: Creation of assets for digital application and yielding outstanding results. Paid advertisements on Facebook, as well as organic posts aiming to increase recruitment for various services. Extensive campaign planning and execution.- Creation of various marketing collateral- Stakeholder management: Regular meetings with stakeholders to progress projects, update School goals and share outcomes. Dealing with requests, issues and needs from a large pool of people. Closing the loop on projects and works completed to highlight value add for clients.- Events: Creation of event collateral and email communication material, pre-event, live and post event posting and wrap-up materials. Sponsorship events such as ESSA's conference and all the required processes, content and collateral for that too.- Reporting and analysis for paid advertisements, email, digital and social media campaigns which are sent to the Schools to show outcomes. Continuously identified strengths, weaknesses and opportunities in all marketing efforts.

Focused on supporting students who had additional needs with their regular class work and assessments.

Brisbane, Queensland, Australia

- Developed and produced a podcast focusing on leadership and sales effectiveness.- Collaborated with an external audio engineer to create the format of the episodes.- Created visual, written and audio content for season 1 of the show as well as the podcast page on the SG Partners website.- Made the podcast artwork, IDs for the episodes, audiograms, quote images, social media posts, episode titles and descriptions, newsletter summaries and transcriptions for each episode.- Scripted the show's intro and outro.

Brisbane, Queensland, Australia

- Managed the company’s LinkedIn, Google My Business, YouTube and Facebook accounts- Regularly made updates and maintenance changes to the website, both to improve design and functionality. Platform is Squarespace. Also edited the site and landing pages/ content to be more SEO friendly and compliant.- Assisted in preparing for workshops, organising catering, collating material and creating landing pages, website pop-ups and content across social platforms to garner interest.- Formulated guidelines for podcast production, as part of a future endeavour the company is preparing for.- Regularly monitored and reported on social and email campaign engagement and reach.- Created content for the blog and was responsible for publishing weekly blog and email campaign content provided by the team.- Edited and created video content for the website and social media posts.- Gained experience in using: UberSuggest, Google Search Console, Google Analytics, Google My Business, LinkedIn Insights, SquareSpace, Waave, Wondershare Filmora X, ScaleX.ai, Snitcher, Vimeo and MailChimp.

- Communication and analysis: analytics/ metrics measurements, social media management, email campaigns, feedback attainment, market research, established marketing procedures for the different income streams of the business.- Design and content creation: marketing material, merchandise, signage, video creation, developing an educational online course for Solicitors specialising in Personal Injury.- Admin and management: asset/resource organisation, CRM, profiling staff, website management and maintenance, assisting admin.- Sales: Cold calls, emails, promotion production and execution, report feedback/ OT sales loop.- Event coordination: External and internal event preparation, 90-day team challenges, collaborations and sponsorships and CPD education sessions.- Hiring and managing marketing students through MLEA’s internship program.- Experienced with aspects of the Adobe Suite, Mailchimp, Hootsuite, Canva, Microsoft Office Suite and Asana for project management.

Woolloongabba

I briefly rejoined Amplify Agency to assist primarily with implementing a strategy to organise and publish a large amount of content and assets that had been backlogged.Some of my other tasks included:- Creating a comprehensive document outlining the process from raw audio collection to marketing activities for each client and Amplify podcast, for the team to refer to for consistency and awareness of the process.- Providing a client with a skeleton for possible marketing strategy they may want to implement for their podcast.- Creating and scheduling emails through MailerLite for a client.- Coordinated the agencies Hootsuite account, ensuring posts were scheduled timely across all agency and client platforms.- Created a template 'thank you' email for podcast guests.- Assisted the teams project manager to clean up the organisations Asana tasks for maximum productivity.

Brisbane, Australia

- Sales in Roadside Assistance and Insurance Products- Banking specialist for RACQ Bank- International Drivers Permits and CTP Certificate sales- Internal admin tasks and webmail- Handling payments, alterations and enquiries

Brisbane, Australia

- Responding to customer enquiries within service level agreements and quality standards - Perform a range of sales functions including cross selling products, quoting insurance products and recommending solutions to members - Handle inbound sales and service calls, sales and transactions - Working with and meeting sales targets and KPI’s - Navigating through multiple systems

Brisbane, Australia

- Booking appointments, podcast interviews, meetings, events, flight &accommodation bookings, managing calendar, email handling & phone calls andinternet research- Onboarding clients, drafting up client contracts, overseeing clients with EziDebit byliaising with the Accounts dept, scheduling client sessions, organising client dinners/lunch bookings- Managing virtual assistant team on Slack, creating tasks in Trello, managingBrisbane and event team meetings, interviewing prospect team members- Wrote a variety of blog posts for the website

- Stock intake, transfers out, adjustment and stocktake/ faulty reports- Visual merchandising and store maintenance- Selling luxury product to a mainly international customer base- Opening, closing, banking and reporting duties- Focus on KPI’s, VIP sign ups, thorough customer service and problem solving- Acting Store Manager for 6 months – organizing casual and supervisor shifts, rallying team motivation and created incentive games to keep them passionate about work and meet or beat our sales targets

Wintergarden

• Sales in women’s and children’s clothing, shoes and accessories• Maintaining high visual merchandising and cleaning standards• Online orders, refill and stock transfer• Opening the store for trade

West End, Queensland, Australia

• Conducted on-going research projects on key industry trends, events and competitive insights • Sought out bloggers, influential people / collaborators and contributors • Assisted with photo-shoots and flat-lays: created prop logs, campaign briefs, worked with run-sheets and prepped models• Designed a weekly competitor report for future use of the company

Chermside Shopping Centre, Brisbane

• Sales• Weekly winner of top ten team member’s for average dollar (September 2014) • Visual merchandising• Opening and closing duties• Customer service and complaint handling• Knowledge of budgets, KPI’s and stockhandling

New Farm, Queensland, Australia

Throughout this internship I became familiar with the planning, management, marketing and production of events.My main role revolved around administration, in which my communication skills, professionalism and initiative came into play. What my role entailed, but was not limited to:• Controlling a company email in order to contact industry professionals on a regular basis• Answering queries and reached out to makeup artists, models, media and volunteers in order to create teams for upcoming fashion runways• Creating a company code of conduct with guidance from the Director• Ordering business cards• Trademarking the company logo• Adjusting the website regularly using SquareSpace• Managing email subscriber and campaign lists through Mail Chimp• Traveling to the Gold Coast with the team for preparation and set up in lieu of being a backstage dresser at the fashion runway shows• Writing a review of the show on the news section of the company's websiteThis internship not only gave me a unique perspective on events in the fashion industry and sustainable fashion, but also gave me the opportunity to network with a variety of people at a professional level.

Diploma Of Modern Languages, Italian Language And Literature

ITAL205 - Introduction to the Italian Renaissance ITAL203 - Introduction to Modern Italian Literature and Culture ITAL101 - Italian.

Bachelor Of Business, Marketing, Online Student

COM10011 - Learning and Communicating Innovative Business Practice INF10003 - Introduction to Business Information Systems MGT10001.

Bachelor Of Creative Industries, Fashion And Journalism, Credit

Activities and Societies: QUT Fashion Society KKB101 - Creative Industries: People & Practices KKB102 - Creative Industries: Making.

Education record

Activities and Societies: Chorus Completed QCE and received Senior OP 9