Lillian Smith Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

• Product Manager for the Market-to-Lead (Lead Management) value stream on a multi-year Transformation project to migrate users and processes from three Salesforce instances to a single Microsoft Dynamics instance. Primary focus areas included ensuring records exit Marketo and land in the correct CRM, in the correct BDR's name, with all the data needed for appropriate follow-up.• Led global User Acceptance Testing efforts as well as eventual Production Acceptance Testing. Wrote over 100 unique test cases and identified and partnered with 40 testers, representing a variety of different Marketing & Sales personas. Throughout UAT & PAT I worked directly with QA and dev teams to prepare test data and open bugs.• Acted as point for Business Change Management and assisted in the preparation, review and delivery of Enablement content (written & live) for hundreds of global users.• Acted as point for all of DX Marketing during the Hypercare period post-release, addressing post-release issues with minimal disruption to business processes.• Awarded the Adobe DX Marketing "Fearless Gamechanger" award for my contributions to the Dynamics Transformaion Program.

San Jose, Ca, Us

• Management of global Lead and Contact routing using LeanData• Operational ownership of BDR and Marketing technologies including: Drift, Alyce, G2 Crowd Intent Data, Bombora Intent Data & Outreach (in partnership with COE & SOPs)• Picked up in-flight effort to migrate 100+ BDRs globally from one SFDC instance to another and brought it over the finish line without major interruptions to workflow or pipeline• Partnership with SOPs on all Account data quality & segmentation needs and processes• Serving a variety of stakeholder & reporting needs across demand generation, BDRs, BDR leadership, AEs, AE leadership, customer marketing and more - never a dull day!

San Jose, Ca, Us

• Member of newly created agile ABM team targeting upper end of Commercial, supporting Marketo Engage and Magento Commerce• Managed all account list creation, paid media, tools (Alyce, Outreach), Marketo program builds, and measurement (OSM, SFDC)• Partnered with SOPs & MOPs to onboard Alyce for all Magento BDRs & AEs; ran enablement• Led migration of 100+ global Magento BDRs from one instance of Outreach (and SFDC) to another

San Jose, California, Us

• Joined Marketo's Enterprise Marketing team via the acquisition of Bizible • Responsible for onboarding, rolling out, and optimizing ABM technologies including Alyce for direct mail and G2 Crowd for intent data• Supported the implementation of Bizible at Marketo by providing feedback on data quality and channel configuration and enabling teammates to understand multi-touch attribution concepts and reports• Earned my MCA (Dec 2018) and MCE (Nov 2019) and built programs in Marketo to support webinars, sponsored emails, email batch programs and more• Drafted & uploaded outbound plays into Outreach to support team of 30 ENT SDRs — including content to support follow-up of major events, campaigns, and competitive initiatives• Responsible for digital strategy (channels/content) for all ENT paid media budget, both new business and cross-sell

Seattle, Wa, Us

• Managed paid digital programs across the entire buyer's journey • Ran direct mail initiatives with BDRs using PFL and Sendoso — introduced a budget ranking system based on mailer to opportunity conversion rates that increased overall success by 28%• Wrote monthly outbound play email sequences, segmented by persona and company size (audience of ~10k/month)• Managed channel level metrics and reporting via Bizible, including net new qualified contacts, opportunities, pipeline & revenue/ROI• Managed the strategy and distribution for Fast CMO magazine, which was nominated for an “ABMie” at FlipMyFunnel 2018 and won "Most Innovative Campaign" at PFL’s Big Sky Big Ideas 2018• Supported Marketing Ops projects, including landing page creation, onboarding new technologies (Sendoso, Drift), and leading integration efforts post Marketo acquisition

San Jose, California, Us

• Managed Social Media Manager, provides guidance on organic/paid social best practices and suggested campaign optimizations• Management of paid search, retargeting, and display campaigns across four business segments within Quantum (Media & Entertainment, Data Center, Technical Workflows and Video Surveillance)• Daily collaboration with segment marketing managers, marketing automation team, web team & design team to develop & execute on awareness/lead gen campaigns • Implemented new standardized tracking system (UTM codes) to clean up data and achieve better lead insights; helped standardize Marketo smart campaign flow and lead routing to Salesforce• Identified and onboarded new retargeting platform (AdRoll) and launched first brand-level retargeting campaign; onboarded new ABM advertising solution (Terminus)• Monthly reporting demonstrating ROI of media spends, traffic insights and engagement - includes data from Google Analytics, Marketo & Salesforce

• Managed Digital Marketing Specialist and Sr. Digital Marketing Specialist• Responsible for client digital strategy including social channel management; blogging programs; paid media (social ads/some SEM); influencer outreach; integration with client PR, events teams, demand gen & international teams• Review of all client social content and deliverables, including weekly, monthly & quarterly reports • Management of all paid media buys for Intel Security, from financial processes through the creation of graphics, copywriting, execution of ads and performance reports

• Daily management of social channels for multiple clients • Ghostwriting and Twitter management for C-level executives in the B2B & B2C tech space• Implementation of social ad campaigns on Twitter Ads, Outbrain, and LinkedIn (quarterly budgets between $15-75k)• Daily metrics reporting for client social channels using Spredfast, Sprout Social, Sysomos and Google Analytics • Management of LEWIS Pulse’ largest blogging program, the Intel Security Rapid Response blog (increased page views from 5k per quarter to 20k per quarter)• Work in tandem with international PR teams to coordinate on strategy and tactics for integrated accounts • Influencer outreach, planning, and execution of monthly Twitter chats (Traackr used for influencer research)• On-site social media support and contest execution at client events

San Francisco, California, Us

• Recruited & managed team of 10-15 freelance writers to complete City Guides for Apartment List’s largest 1,000 cities• Increased organic traffic to ApartmentList.com from 0 to 60k monthly visitors using variety of SEO tactics, including leading an independent link-building team• Managed Blog, Facebook, Twitter, & Pinterest presence for Apartment List• Worked with design team to build company blog site from the ground up, including creation of blog categories, brand voice, blogging frequency & more; increased blog traffic from 0 to 15k monthly visitors• Creation of all social share images & blog graphics using Adobe Photoshop

• Initiated all online marketing efforts (Facebook, Twitter, YouTube, Word Press) • Liaison between 20 person test group for new iPhone application and company CEO/developers• Collected and analyzed market research, encouraging verbal, written, & video testimonial feedback.

• Proposed advertising opportunities to Marketing VPs and Directors of Media Relations • Created original, personalized show proposals using Microsoft Powerpoint• Booked large scale events; negotiated and drafted contracts

• Advertised departmental events on campus• Created event announcements using Adobe Photoshop• Managed the UCLA Musicology Website