• Strategic Market Planning: Crafting and implementing comprehensive marketing plans that establish our firm as a go-to partner.• Advanced Market Analysis: Performing extensive market research and competitive analysis, coupled with gathering customer insights to pinpoint emerging opportunities and trends in the water utility industry.• Business Intelligence: Employing a data-centric approach to deeply understand customer requirements, market movements, and industry developments.• Value Proposition and Messaging: Formulating compelling value propositions and strategic messaging. This includes creating materials for market introduction, business, and sales support documentation.• Sales Training Leadership: Managing the launch of top-tier sales training programs for the Water Business division within Veolia North America.• Marketing Communications Management: Directing all aspects of marketing communications, which encompasses brand management, content marketing, and public relations to effectively promote our solutions to our target audience.• Lead Generation Initiatives: Designing and executing lead generation strategies, including the development of inbound marketing campaigns, social media content, and blog posts to attract and engage prospective clients.• Sales Support and Enablement: Collaborating closely with the sales team to equip them with essential tools, materials, and insights for successful client interactions.• Customer Engagement Programs: Developing and implementing initiatives to enhance customer engagement, thereby strengthening and extending our partnerships.• Team Leadership and Development: Building and guiding a dynamic marketing and business insights team, nurturing a culture that values collaboration and innovation.• Performance Analytics: Setting up key performance indicators (KPIs) and metrics to evaluate the success of marketing initiatives and refine strategies as necessary.

• Championing economic opportunities, fostering environmental awareness, and enhancing the customer experience.• Pioneering the launch and consolidation of new areas of expertise.• Formulating strategic directives to identify market opportunities, assess their value, define target audiences, and develop competitive sets.• Advocating data-driven decision-making, positioning strategies based on insights, and crafting compelling value propositions.• Leading research efforts, overseeing studies and interpretation, conducting competitive analyses, synthesizing insights, and managing research agencies.• Spearheading NPS (Net Promoter Score) measurement and action plan oversight to enhance customer satisfaction.• Crafting and implementing customer loyalty programs to drive engagement.• Innovating recommendations and facilitating their adoption across the organization.• Establishing customer support channels for enhanced service delivery.• Devising B2B marketing strategies tailored to specific industry sectors, employing transmedia content and integrated marketing approaches.• Orchestrating lead generation and inbound marketing campaigns, utilizing HubSpot and Salesforce platforms.• Crafting content strategies and messaging frameworks geared towards customer acquisition, conversion, and retention.• Launching cross-selling and upselling initiatives to maximize customer value.• Developing compelling value propositions, producing commercial materials, and creating sales collateral, including impactful pitch decks and concise one-sheeters.• Orchestrating a social media strategy with a dual focus on B2B and consumer engagement, particularly in the realm of environmental education and awareness.• Strategically planning and managing media efforts across national and local platforms.• Serving as a dynamic company spokesperson, with a primary emphasis on driving marketing and business development initiatives.

• Demonstrated marketing prowess through Brand Building and Marketing Communications, strategically positioning the company within Mexico's key industries and sectors.• Content creation, public presentations, research, and strategic public relations targeting critical stakeholders, including cameras, NGOs, and top-tier media outlets.• Spearheaded the establishment and optimization of the digital ecosystem, emphasizing content generation and curation as part of marketing excellence.• Showcased expertise in issue management and executed crisis communication strategies with finesse.• Fostered constructive government relations with influential municipalities, notably Mexico City.• Crafted and executed an all-encompassing stakeholder engagement strategy aimed at reshaping social norms and influencing environmentally conscious and civic behaviors, seamlessly integrating marketing principles.• Implemented fundamental corporate communication policies and facilitated speaker training with a focus on marketing effectiveness.• Served as a marketing-savvy spokesperson for innovation, social incubators, and CSR programs, including oversight of internal social entrepreneurship initiatives in collaboration with key partner Makesense.org.• Drove marketing-centric employee engagement, managed executive communications, internal social media, and event planning for optimal results.

• Pioneered and solidified the Corporate Communications department, overseeing the development and execution of communication strategies across 22 plants throughout Mexico.• Orchestrated the high-profile launch of the first Waste-to-Energy (WTE) plant in Mexico and Latin America, collaborating closely with Mexico City. Activities included media training, event coordination, spokesperson training, content creation, public presentations, in-depth research, and strategic public relations efforts targeting key stakeholders such as government bodies, NGOs, and top-tier media outlets.• Spearheaded the establishment and optimization of the digital ecosystem, focusing on content creation and curation.• Managed issue resolution and crisis communication strategies, ensuring effective execution.• Nurtured government relationships with significant municipalities across Mexico, including Mexico City.• Developed and implemented a comprehensive stakeholder engagement strategy aimed at shaping social norms and encouraging environmentally conscious and civic behavior.• Established the foundational policies for the Corporate Communications department and conducted speaker training.• Acted as a spokesperson for innovation and social incubators, overseeing internal social entrepreneurship programs in partnership with key collaborator Makesense.com.• Led external affairs, marketing communications, and social media efforts.• Drove effective employee engagement, executive communication initiatives, internal social media management, and event planning.• Took charge of CSR (Corporate Social Responsibility) activities and community relations.• Managed external media relations and executed successful public relations campaigns, including pitching stories to print, broadcast, and online media.• Handled communications during periods of corporate change, including issues management and mergers and acquisitions (M&A) communications

• Led the consolidation of the Corporate Communications area, driving the development and execution of comprehensive communications strategies.• Spearheaded initiatives for effective employee engagement, executive communications, and the use of internal social media, contributing to a cohesive organizational culture.• Orchestrated event planning and community relations efforts, enhancing the company's public image and fostering positive community interactions.• Managed crisis communication effectively, ensuring timely and accurate information dissemination during critical situations.• Oversaw content creation and editing across multiple platforms, including print, intranet, video, and web, for both internal and external communications of the MetLife Foundation.• Served as the head of external media relations, leading public relations campaigns and pitching compelling stories to print, broadcast, and online media outlets.• Played a pivotal role in communications during corporate transitions, adeptly handling issues management and transactions to maintain stakeholder confidence and organizational stability.

• Successfully led the re-launch and positioning of Global Brands, specifically All-Bran® and Special K®, enhancing their market presence and consumer appeal.• Oversaw external communications, including media management and relations, bolstering the brand's public image through effective Public Relations strategies.• Appointed as the Head of the Kellogg’s Nutrition and Health Institute (INSK), guiding the institute in aligning with the company's health and nutrition objectives.• Championed the launch of various initiatives and fostered strategic alliances with key business partners, amplifying the impact and reach of the company's endeavors.• Coordinated regional communication programs across Latin America, including Brazil, ensuring a consistent and impactful message across diverse markets.• Led Communication and Below-The-Line (BTL) agencies in developing integrated marketing communication strategies, enhancing the brand's engagement with its target audience.• Played a pivotal role in developing and nurturing strategic alliances with various institutions, associations, companies, and brands beyond Kellogg, expanding the company's network and influence.• Excelled as a content developer, managing both offline and online Key Opinion Leaders and Influencers, leveraging their reach to amplify brand messaging and visibility.

• Managed marketing for credit products (Lending Business), demonstrating expertise in product promotion and customer engagement strategies.• Accountable for orchestrating external communications, social media campaigns, and digital promotions, enhancing brand visibility and consumer interaction.• Coordinated efforts between communication, advertising, Below-The-Line (BTL), and digital agencies, ensuring integrated and cohesive marketing strategies.• Held responsibility for overseeing all communications for American Express Bank, maintaining brand consistency and effectiveness across various platforms.• Active member of the ARB “Advertising Board Meeting,” playing a key role in regulating and coordinating consumer communication materials, ensuring compliance and brand alignment.• Led the planning and coordination of events and sponsorships, effectively leveraging these platforms for brand promotion and engagement.• Spearheaded social marketing projects, including “Elige Servir/ Choose to help,” demonstrating a commitment to social responsibility and community engagement initiatives.

• Managed internal, external, and digital communications for the GeoNorth Zone, encompassing Mexico, Costa Rica, Guatemala, and Panama, ensuring effective message dissemination across these regions.• Established and nurtured strategic alliances with prominent entities such as BID (Banco Interamericano de Desarrollo) or IDP among other official financial regulators, Quintana Roo Government, Anahuac University, Santander Universia, Profeco, and Condusef, enhancing the organization's network and influence.• Spearheaded the Financial Education Program “Consumo Inteligente” in Mexico and Costa Rica, contributing significantly to financial literacy through the website www.consumointeligente.org.• Successfully coordinated press conferences, brand events, and client product launches, notably the HSBC Premier World Elite Card, which earned the accolade “Star of the Month” for the best project in LATAM.• Developed comprehensive plans for Social Responsibility (CSR), demonstrating a commitment to corporate citizenship and sustainable business practices.• Oversaw the Public Relations agency, ensuring strategic and effective representation of the organization's interests in public forums.

• Coordinated media communications including bulletins, editorial notes, and content for national and international publications, ensuring consistent and impactful messaging.• Successfully developed and re-launched the Basham Ringe & Correa Foundation, establishing it as the first in Mexico to offer pro-bono services, demonstrating a commitment to social responsibility.• Took on the responsibility of branding and played a pivotal role in re-launching the firm’s corporate image, enhancing its visibility and market presence.• Orchestrated various events, seminars, and expos, serving as the firm’s spokesperson and effectively representing the organization in various public platforms.