Founder of G&R Hub, a Marketing Agency specialized in Tourism & Travel providing Trade Marketing, PR & Events and eCommerce consultancy and support. We help our clients to reach their goals of communication, awareness and sales through tailor-made strategies supported by a team of experts.G&R Hub is a team of professionals with more than 10 years of experience and extensive knowledge in design, communication, digital marketing, social networks, public relations and events. We value our clients as partners and friends, we focus on what you want for your business in a fast and efficient way.We develop a global, coherent strategy for our clients that includes all the existing tools (offline and online) and select the most appropriate ones to achieve the determined objectives.We consider authenticity, leadership, innovation, passion, camaraderie and innovation as fundamental values in our management.

•Increased employee understanding and awareness of the company vision by supporting the execution of an employee communication, as well to drive the understanding and engagement with company strategy. Inclusive of all employee meetings, annual business review, or leadership messages. •Promoted company brand through press, trade show and media outreach initiatives.•Led companies social media communication platforms.•Maintained and updated company website content.•Negotiated all media buys and designed all print, television, radio, and online advertisements.•Established new relationships with key target markets and industry collaborators.•Directed the development and production of communication and marketing materials including newsletters, brochures and videos.•Organized and oversee the planning and execution of all on site and off site company events, meetings, press conferences, press calls or interviews and Annual Business Review. •Management and delivery of PR targets, working closely with the PR team.•Operate and further develop the internal communication within the organization, including newsletters, employee publication distributed to 3,000 employees in Spanish, Portuguese and English.•Provide executive communication support to CEO and other senior leaders through development of executive outside communication and internal communication platforms, including, meetings, presentations, employee listing sessions and social media content.

•My role as Global Marketing Director B2B, responsible for defining, developing and overseeing the brands, creating strategies along with media planning and implementation to promote HotelDO & BD Travel Solution as the leaders in On-line Travel Business. •Responsible for developing long range brand goals and objectives. •Led the developed and implementation of annual marketing plans that resulted in consistent sales increases for HotelDO & BD Travel Solution.•Implemented effective sales and marketing strategies.•Work closely with sales and product management to achieve key strategic goals.•Managed e-commerce for BDTS positioning by optimizing SEM/SEO campaigns.•Develop strategy and shape our brand message externally and internally.•Manage and lead the Digital Strategy team consisting the delivery of key project and execution of daily tasks.•Improved tradeshow & events operations, lead capture processes and booth displays.•Create the global promotional calendar, including annual promotions and programs to increase sales. •Built and sustained dedicated, competent marketing team

•Serve as the primary contact to each client, working as the project managerfor assigned events as Tradeshows, client events, Workshop and sales meeting.•Maintain each project from beginning to end, to the actual implementation on the day of the event.•Execute tasks and projects in a timely manner.•Work with partner teams to accomplish the creation and execution o production elements such as logo/branding, graphics and technical setup at the venue.•Visit and select appropriate conference venues.•Negotiate contracts.•Recognize, analyze, and solve problems and issues;•Coordinate event logistics including hotel accommodations, food and beverage service, meeting room setup, Tradeshow.•Develop/manage budgets.•Handle event billing, payment of invoices, and financial closure.•Coordinated The MARKET HUB for Hotelbeds. I have organized the last five MARKET HUB. www.themarkethub.com•Organized event up to 600 attendees.

•Proactively identifying the marketing requirements within Sales and Destinations for their region.•Manage and develop the yearly marketing plan for your region according to the global marketing planning process of the company.•Execute marketing programs comprised of direct mail, email, advertising, webinars, and events – that deliver measurable results and help meet pipeline and revenue objectives•Oversee translation of all materials into local languages, flyers, presentations and printed materials.•Liaising and managing the communication with the local internal clients proactively identifying current and future needs.•Manage the development of and oversee the use of all marketing materials for the specific market.•Oversee the launch schedule and process for the product, ensuring that product is delivered within required time frames.•Provide input into positioning and pricing of assigned products; provide channel sales recommendations to optimize use of channels.• Identify opportunities for and oversees execution of regional company events, including sales meetings, training, and trade shows.• Manage end of product lifecycle and transition to minimize inventory and ensure launch time frames are met.•Serve as internal and external expert and spokesperson for assigned products.•Extensive new product development, launch and management experience.•Manage relationships with local creative vendors, media agencies and PR firms.•Provide reports on current market conditions as they are and as they evolve.•Define program objectives and goals and conduct post analysis and evaluation on all programs•Manage programs to budget, and focus on delivering a great ROI on all programs.•Actively participate in meetings with the local sales team to align and revise marketing and sales strategies as needed.

•Responsible for the CRM, loading, control and modification of all Tour Operator and Agency clients in the SalesForce CRM system.•Maintenance of client records in ATLAS, creation of log-ins, opening and closing of sales, control of commission and pricing groups, currency, and all issues effecting trade.•Liaison with head office for ordering of merchandise for Sales promotions.•Ensuring Sales teams throughout region have the tools to sell. •Liaison with destination office for phone/Blackberry/laptop supply.•Assistance in organization of Sales events/ tradeshows/workshops.•Booking of flights, accommodation, services for team to Director level.•Dealing with team and management in 16 Americas markets.•Supervise a team of CRM Executives through the Americas

•Administration Support for the Extras Department with an emphasis on Customer Care.•Provide Customer Services to internal clients.•Assist with Disney & Universal Hotel images and content management. •Manage action and facilitate all stop sales and confirmations.•Assist in the communication of Disney, Universal, extras and attractions offers.•Creation of flyers/ advertising pieces to our clients and global sales team.•Assist and process litigation reports within agreed set by Accounting Department.

Processing reservations received from Tour Operators to suppliers and ensure they are confirmed within 48 hours and in the correct location.Chasing daily supplier confirmations Cross checking reservations with management companies to ensure accuracy Handling of reservation / product queries from tour operators and that they are answered daily.Liaising with property management companies on reservation/availability/ individual rate negotiation.Maintain and keep up to date filing within the department.Follow up of any no show booking

Conduct classes for the followings areas of Tourism & Human Relations.

•Visit more than 50 agencies per week promoting and marketing the products and accounts Via Mar Destinations have like “Regent Seven Seas Cruises & Hotels” (formerly name Radisson Seven Seas Cruises) Oceania Cruises & Silver Seas Cruises. Also in the past we have had Pop Corn Tours the wholesaler division for Travel with Sears & Western Tours a wholesalers division which represent Ferries del Caribe. We have developed special projects for the hotels Coral & Oasis Hotels in Dominican Republic.•Meet and exceed sales revenues. •Coordinated the entire marketing - advertising plan for Regent and Oceania in Puerto Rico & Caribbean.•Organize special events and presentations for travel agencies, potential clients of travel agencies, incentive clients and press conference.•Maintain agencies with bi-weekly emails blasts.•Establish excellent communication with the media for editorials.•My district territory includes Puerto Rico and the Caribbean

•On site visit to potential client as travel agencies and corporate accounts for my two main products Radisson Seven Seas Cruises and Luxury Collection.•Maintain productive relationship with assigned accounts through telemarketing and outside sales.•Meet and exceed revenue goals.•Provide sales support to Puerto Rico and the entire Caribbean region.•Managed existing clients and searched daily for new ones.•Make sure all promotional, advertising and special events are performed in a correct and professional way.•Create strategic promotional ideas to fulfill the revenue goals of my clients.•Prepared weekly reports that resumed the result made for each account.•I visit travel agencies Road Trips in Latin America promoting our department of receptive.

•Maintain client data account records.•Responsible for the ARC report and accounting reports.•Managed accounts payable and accounts receivable.•Assisting customer for all airlines, hotel, cruises tours and car reservations.

•Managed the most important company account, calling on travel agencies and presenting United Airlines products for them to sell to final customers. Call included visiting travel agencies and corporate accounts individually to present and follow up new products introductions.•Designed specific components for the United Airlines marketing plan such as flyers, feature booth activities and communicated with advertising agency to follow-up on media commitments.•Organized seminars where clients were brought in for training and direct interactions in order to improve sales rep-clients relations.•Responsible for meeting established yearly quotas, which were surpassed during my years in the company.•Received the United Airlines World Wide Reservations training without being a United Airlines employee.•Responsible for the sales in non-metro area of Puerto Rico and U.S. Virgin Islands.•I give assist to our other accounts like Norwegian Cruise Line, Varig Airlines, Lufthansa, Budget Rent A Car, Busch Garden, Sea World, and Intercontinental Hotels.

•Supervised cashiers and store floor sales representative.•Achieved sales quotas through aggressive in store – promotion that included author book signings and presentations, sales promotion and store advertising.•Designed and implement and advertising and promotion campaign focusing on the new store café as well the variety and availability of products.•Developed a direct mailing list in order to inform our customer of up coming events, offers as well catering to specific clients needs.