Lilly Liu Email and Phone Number
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Lilly Liu personal email
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With an 18-year track record in digital marketing, I'm passionate about pioneering technology-driven strategies that deliver exceptional results. I specialize in crafting high-performing websites that not only engage users but also achieve significant conversion rate improvements.My expertise lies in blending a deep understanding of technology with strategic marketing principles to create sustainable, value-driven digital marketing frameworks. These initiatives have consistently driven business growth and elevated customer engagement levels for a diverse range of clients.Beyond my professional endeavors, I cherish my time as a homebody, where I indulge in cooking, enjoy quality family moments, seek out the best deals, and relax through movie marathons.
Iceberg Digital Marketing
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Digital Strategist | Co-FounderIceberg Digital Marketing Sep 2020 - PresentToronto, Ontario, CanadaA customer-focused digital agency, that builds trust and delivers value. Your success is what motivates us to do, and be better.Being a small business, we know how challenging it is to manage the day-to-day stuff. We exist, to allow you to focus on what really matters to you: growing a successful business.We have operations in Australia and Canada.
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Apac Digital Marketing ManagerDorel Juvenile Aug 2017 - May 2021Melbourne, AustraliaManagement and administration of marketing technology platforms: plan, coordinate, and execute the upgrade of platforms, support the integration process between other technologies.Manage all aspects of integrated/digital only campaigns including: strategic planning, budget management, content development, set up, ongoing optimization, vendor relationship management, landing page creation and lead management.Maintain data-quality and integrity: coordinate the on-boarding of new data and governance of its use, automating manual processes and maintain data qualityPlan, implement, track, and report campaign effectiveness and overall ROI to internal and external stakeholders. Work closely with Brand, Design, Product and Web teams to plan and execute integrated/digital only campaigns on budget and on time.Manage creation and maintenance of a library of assets and campaigns including asset hierarchy and management for APAC.Plan and drive the execution of projects related to marketing automation implementations, enhancements or integrations with CRM or other databases.Plan and execute on best practices for marketing automation platforms and processes – including lead generation, lead nurturing, journey mapping, lead scoring / qualification and handoff to sales, CRM integration and data integration.Evaluate emerging technologies and provide thought leadership for adoption where appropriate. -
Group Digital Marketing ManagerIxl Home Oct 2016 - Aug 2017Melbourne, AustraliaDrive customer acquisition and demand generation through innovative campaigns across SEO, SEM/PPC, Display, Retargeting, social media ads;Strategise and implement targeted multi-channel campaigns for new product launches, including the planning, coordinating and implementation across social and digital channels. Engage customers by developing an optimised user experience across the digital channels (website, blog, mobile app).Manage multiple email marketing campaigns through marketing automation system to generate activity for acquisition and retention.Manage the digital budget and assetsAnalyse data to provide optimised digital strategy, identifying opportunities and conducting testing across all channels.Educate and influence all stakeholder on best practice digital activities. -
Digital StrategistIgodirect Group Oct 2015 - Oct 2016Melbourne, AustraliaResponsible for developing, managing and maintaining digital marketing and solutions for company and our clients. Manage and provide leadership in the digital space including website, search marketing, social media and emerging digital technologiesManaging digital team to deliver and transform digital and technology program to specified deadlines and ongoing program of activity.Collaborate with all of the company pillars to build and deliver engaging and relevant digital solutions.Market and present web/digital strategies to diverse audiences, manage multiple projects and maintain schedules and budgets. -
Digital Marketing ManagerMarketone International Apr 2015 - Oct 2015Melbourne, AustraliaMarketOne is a integrated demand generation providers. Their offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting.Responsible for providing day to day leadership, management and coordination to a Digital Project TeamMeet with clients to understand business requirements and leverage the wider team to help design, develop and deploy solutions leveraging Marketing Automation, CRM, and Web Development Manage overall client satisfaction and assist the account team in driving strategic direction on assigned accountsFollow best practices in Program Management – lead weekly or bi-weekly status calls and create reports for clients; timelines, milestones; client expectations, protect scope. Demonstrate ability to identify new projects within existing accounts and work with business development and /or delivery program managers/ architects to upsell new servicesProvide insight into the execution of the tasks via consulting and training.Remain focused and work within strict time constraints while managing goals and objectives of multiple projects at the same time -
Web ManagerCarroll And Richardson Flagworld Oct 2012 - Apr 2015MulgraveResponsible for the development, execution and maintenance of the company online marketing strategies and aligning it with sales and offline marketing plan.Developing and implementing CRM strategy and integrating with SAP, CMS and other systems currently used for successful execution of the overall marketing and sales strategy.Produce and manage online content including web maintenance, information architecture, site usability, SEO and SEM.Develop and update appropriate social media platforms that enhances sales and customer service and interaction with the company. -
Web Lead Generation ManagerRun Property Pty Ltd Aug 2011 - Sep 2012East MalvernResponsible for designing and implementing digital marketing strategies and systems to improve the quantity and quality of lead generation process online.
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Sales And Marketing AssistantDrape And Blind Software Feb 2010 - Jun 2011Melbourne, Australia• Managed and maintained customer database (CRM), SEM and website management.• Initiated, developed and implemented strategies for social media marketing, marketing automation, overseas product launch and sales strategy.• Conducted market research for customer satisfaction, new opportunities and competitive intelligence.• Measured, analyzed and reported campaign effectiveness.• Responsible for lead generation and marketing collateral.• Developed content and design for email marketing campaigns (e-newsletters), website, tradeshows, brochures, magazine editorial and direct mail.• Managed marketing budget.• Provided assistance in sales administration like scheduling demonstration time, follow up, answering customer enquiry and drafted sales documents.• Liaised with different stakeholders (both internal and external) at various levels. • Provided recommendations to the Directors on implications and adoption of specific technologies and strategies. -
Software EngineerAtos Sep 2007 - Jul 2009Develop and implement websites and content management systems.
Lilly Liu Skills
Lilly Liu Education Details
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Marketing (Honours) -
Electronics And Telecommunication
Frequently Asked Questions about Lilly Liu
What company does Lilly Liu work for?
Lilly Liu works for Iceberg Digital Marketing
What is Lilly Liu's role at the current company?
Lilly Liu's current role is Digital Strategist @ Co-Founder | Digital Marketing Leader | Driving Growth Through Technology-Driven Strategies.
What is Lilly Liu's email address?
Lilly Liu's email address is li****@****.com.au
What is Lilly Liu's direct phone number?
Lilly Liu's direct phone number is +613838*****
What schools did Lilly Liu attend?
Lilly Liu attended Swinburne University Of Technology, Shivaji University.
What are some of Lilly Liu's interests?
Lilly Liu has interest in Social Services, Children, Education, Poverty Alleviation, Science And Technology, Human Rights, Health.
What skills is Lilly Liu known for?
Lilly Liu has skills like Email Marketing, Online Lead Generation, Social Media Marketing, Online Marketing, Sem, Customer Relations, Cms, Lead Generation, Digital Marketing, Customer Service, Seo, Business Development.
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