Established in 1992, The Golden Eagle Int. Retail Group focuses on the development of high-end fashion department stores. By May 2013, the company operates 26 self-owned stores across China with concentration on the Jiangsu, Anhui, Shanghai, Shaanxi and Yunnan.In March 2006, the company was listed on the Main Board of Hong Kong Stock Exchange(3308,HK).Start the role at company concentrated on Branding, Customer Insight, Promotional Planing, Media Planning, Media Relations and New Media… Show more Established in 1992, The Golden Eagle Int. Retail Group focuses on the development of high-end fashion department stores. By May 2013, the company operates 26 self-owned stores across China with concentration on the Jiangsu, Anhui, Shanghai, Shaanxi and Yunnan.In March 2006, the company was listed on the Main Board of Hong Kong Stock Exchange(3308,HK).Start the role at company concentrated on Branding, Customer Insight, Promotional Planing, Media Planning, Media Relations and New Media development. Show less

Oversee company's advertising activities includes annual ads budget planning, regional ads fees distribution and ads evaluation, media planning & buying, media relations, ads payment audit & approval. Leading creative team and PR team to develop brand image.

Joined company as one of project manager, when Best Buy Int. launched its PMI programs in China. The project of Customer Segmentation and Brand Positioning defined Five Star's target customers and brand value proposition. The learning outcome has became a milestone of the integration and been implemented since then.