Lilo Barros Email & Phone Number

• Supported marketing strategies for various clients across industries like IT, cybersecurity, and data privacy, focusing on building brand awareness and driving new business opportunities.
• Designed outbound and inbound marketing strategies, starting from defining personas and the buyer's journey, to adopting email automation and new tools like HubSpot.
• Developed content marketing and wrote SEO-optimized blog posts, increasing a client’s website traffic from zero to over 20k clicks in 12 months and securing top 3 rankings, including snippets, for 5+ highly competitive.
• Conducted market research that led to 2 new products and boosted sales for a client.
• Created innovative marketing campaigns and content, helping a client grow their customer base by 50% within a year.
• Oversaw the development and performance of landing pages and ads, managing everything from web design and UX/UI to A/B testing and CRO (Conversion Rate Optimization) tests.

• Developed B2B marketing strategies through direct sales and also via a channel program, using different tools and formats, such as text and video.
• Built and led a team of 4, including copywriter, designer and analysts.
• Led the creation of the channel partner program after extensive research and market analysis, encouraging partners to sell and recommend the company's products.
• Managed the company’s website for over two years, growing it from zero to 30k visits a month by focusing on content and SEO strategies.
• Managed the company’s social media, such as Linkedin and Twitter, achieving a zero to 3k+ followers growth.
• Overseed all stages of sales materials creation, such as whitepapers and datasheets, which helped improve the sales team's performance.

• Managed four client accounts (unions and associations).
• Developed marketing initiatives, such as promotional events and emails, aiming to increase the number of members and fortify brands awareness.
• Created websites, using WordPress and other tools, and was responsible for keeping them updated.
• Created press releases, which generated dozens of interviews for different members of the board.
• Wrote articles as a ghost writer, which were later published in magazines and websites.
• Identify opportunities to garner positive media coverage.

• Wrote and delivered news stories.
• Researched sources and scheduled interviews.
• Gathered information for both daily news coverage and seasonal, special projects.
• Kept up to date with the latest events.

• Wrote and delivered news stories.
• Researched sources and scheduled interviews.
• Gathered information for both daily news coverage and seasonal, special projects.
• Kept up to date with the latest events.

• Managed 10+ freelancers and worked with copywriters and designers to ensure success.
• Wrote creative texts describing services and products.
• Kept the portal’s content updated.
• Developed strategies to reach more audience.
• Managed social media strategy.

Digital Marketing Strategies: Data, Automation, Ai & Analytics, Digital Marketing

Master Of Science In Business Analytics (Msba)

Literary Journalism (Specialization)

Communication, Journalism (Ba)