Lily Cohen Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Braintree, Massachusetts, United States

-Contributed to lead generation through weekly collaboration with Sales team to launch email marketing campaigns, including drafting emails and building contact lists in CRM.-Promoted webcasts and virtual events by scheduling, tracking registrations and documenting follow-up.-Tracked and analyzed Google Ads by pulling monthly reports and updating campaigns to optimize SEO.-Designed product datasheets, infographics, client and internal newsletters, email templates and banners in InDesign and Canva.-Created, edited and scheduled content for social channels in HootSuite including LinkedIn, Twitter, company blog and landing pages.

Greater Boston Area

-Organized food festival event series launching Club Soda, a customized platform for individual orders with restaurants, including outreach to partners, execution of on-site logistics, and customer order follow-up.-Researched budgets, locations, and agendas and managed website for CaterUp, a conference for 350 catering partners nationally.-Led trade shows for Partner and Customer facing initiatives including sponsorship setup, message design, and travel coordination.-Worked with teams cross-functionally across the Marketing department and managed projects as needed.-Involved in corporate re-branding launch and company-wide rollout with Global Head of Brand Marketing.-Acted as primary contact for vendors and created a guidebook including ordering processes and product deck for employees.-Wrote pitches, built media lists and supported outreach for the Feed the Front Lines Campaign and other PR initiatives.-Planned corporate holiday event for 500+ employees and coordinated annual Marketing department development workshop.

Greater Boston Area

-Provided logistical support to Events Manager by sourcing venues and vendors, shipping on-site materials and coordinating travel, including for CaterUp, the catering growth conference-Contributed to event activation and overall strategy by organizing inventory and participating in creative design brainstorms with Creative Director-Publicized events across social channels and helped improve ezCater’s presence at trade shows and sponsored events-Utilized event technologies by updating event pages, maintaining guest lists and responding to vendor and attendee inquiries

Greater New York City Area

-Pitched to journalists from notable publications such as The New York Times, National Geographic, Condé Nast, Vogue, and Forbes.-Supported planning of press trips by coordinating site visits, vendor outreach, obtaining quotes, and designing itineraries.-Monitored clients’ press coverage, media lists, and databases to keep updated company records and distribute monthly reports.-Drafted press releases, created blog content, and used Sprout Social to schedule Instagram, Facebook, and Twitter posts.

Framingham, Ma

-Supported brand initiatives for grand openings, added value opportunities, team building exercises, and celebrity gifting.-Tracked and fulfilled merchandise requests by pulling products from TJX stores for styling and placement in media outlets.-Created, researched, and photographed content for brand social posts, seasonal marketing campaigns, and photoshoots.-Managed PR sample closets by keeping merchandise organized and overseeing the flow of event supplies to and from storage.

Tel Aviv Area, Israel

-Traveled with the CEO to meet vendors, test new products, and ship merchandise globally.-Researched competitors, target subscribers, and potential influencers to create relevant consumer profiling strategies.-Assisted the CEO by creating SMART goals and objectives designed to facilitate the brand's launch and international growth.-Photographed for the website, filmed promotional initiatives, and produced social media content for Instagram, Facebook and Twitter.

Greater Boston Area

-Organized merchandising workshops, marketing campaigns, philanthropy events, and contests.-Represented Trend Tribe on campus by planning and executing in-person and online jewelry trunk shows.-Attended annual Leadership Summit and utilized Trend Tribe online database to build relevant fashion merchandising skills.

Greater New York City Area

-Wrote, edited, and published lifestyle articles, researched and fact-checked editorials, and tagged posts and images.-Developed a solid learning structure of the NYC landscape through event coverage and editorial tasks.