Working on the development and execution of festival and event activations for Guinness and Smirnoff Flavored Malt Beverages.Lead execution on large format activations for Guinness, arranging all elements needed to ensure the brand shows up flawlessly. Manage day to day communications with market managers, distributor managers, and regional managers across DBC brands for non premise experiential programsManage conversations with event organizers to ensure we are maximizing on paid sponsorship fees to create the best footprint for DBC brands. Lead outreach for DBC events and handle negotiation of sponsorship fees to optimize budget.

Working across the brands Rumple Minze (selling 265k cases) and The Naked Turtle White Rum (selling 30k cases), requiring entrepreneurial skills to increase consumer awareness within the US:Handle all day to day communications with key partner agencies playing a role in the development of all media, experiential, and influencer programs Lead market business performance and analysis, developing and presenting monthly and ad hoc reports to identify insights and display an understanding of performance drivers to optimize plans and deliver AOPManage two budgets (3.3MM & 1.4MM) to ensure maximization of brand investments and compliance of budget guidance Support the Naked Turtle launch of a social media campaign to drive awareness of our ‘Every Bottle Saves a Turtle’ initiative to educate consumers on our long standing partnership with the Sea Turtle ConservancyAssist in the development and launch of the Naked Turtle consumer activation program for 17 local eventsSupport the development and execution of the Rumple Minze local trade activations to drive greater bartender advocacy across all key marketsManage Naked Turtle’s website and lead the development and implementation of 15 new cocktail recipes

Working on the world’s top selling spirit, selling 29m cases Globally. I'm a key part of the Smirnoff Global Content team assisting with the development and activation of global campaigns, serving as coordinator for local market adaptations. I manage the global rollout of the F18 music platform in 10+ markets, including leadership of the day to day relationships with key stakeholders and agencies. Support the drinks social media program to transform how markets use content across social media platforms. Develop and lead monthly Market Brand Performance analysis for all Smirnoff global markets to understand R&O and action plans to hit target. Lead an internal insights program for the Smirnoff team (US / GBT) providing exposure to fast culture and the millennial consumer. Lead all internal PR initiatives for Smirnoff’s key global campaigns . Act as team coordinator/planner, spearheading the role of gatekeeping for Smirnoff content team’s internal calendar, keeping track of upcoming projects and timelines for markets.—Executive assistant to the VP – Communications.

Managed daily social activity, initiatives and accounts for Tobi, while leading content creation across all social channels, including Facebook, Twitter, and Instagram. Took on department lead role of content creator and drove creation and implementation of styled looks to be featured on the social media platforms. Developed content both in studio, as well as off-site locations to shoot outside product and lifestyle content. Additionally was responsible for recording, monitoring and analyzing performance of social strategy against company success metrics and provided in-depth analysis of data.

Worked with the Executive Director to find and book musicians to play at the club, while using social media to advertise shows and events.

Worked as a grassroots marketer to spread public awareness for the Water Street Game On! Program.

Helped launch the company’s latest Facebook music video game, Play GIG-It; created and organized a variety of Google Doc spreadsheets; helped to spread awareness of the product (merchandizing, posters, promo packets); Managed promotional events, including concerts featuring artists whose music was featured in the game. Utilized existing promotional materials to put together a press release kit.

Answer client calls; schedule meetings and events; managed special projects under the Director of Client Services including migrating client paper files to more environmentally friendly electronic files, prepared and processed client paperwork for a firm-wide migration from one brokerage firm to another, and helped in organizing special client events.

Managed reservations, greeted and seated guests, and attended to requests by guests all in a very high pace work environment while maintaining a positive energy at all times.