W/E Marketing Communications is a boutique agency based in Seoul, South Korea with a special focus in Fashion, Beauty, Art and Design.With the ideal network of Influencers and media relationships, W/E provides relevancy andimpact for brand communication and positioning in a very dynamic and quickly changing market.Our media relationships covers the full category from mass media to specialized including fashion licensed magazines, membership, living and interior magazines, and even across design and technical art journals. W/E works closely with the brand in localized brand messaging and storytelling, bridging the brand’s needs and positions with the Korean market from influencers to consumers.W/E marketing communications provides marketing strategy consultation along with the capability and relationships for full 360 degree execution of campaigns including: exhibition, publicity, curation and co-sponsorships.

Oversaw the successful launch and growth of Incase into the Korean market, growing the brand into the local market leader in lifestyle/fashion bags. Directly handled all aspects including advertising, PR, video production, online marketing, events and retail marketing.

Developed a deep experience in luxury and fashion PR as a Public Relations Manager at OFFICE h, Korea's top boutique PR firm, from 2006-2010. OFFICE h clients included Chanel, adidas Originals, Lacoste, Audi, The Westin Chosun Hotel, PKM Gallery, OnStyle, Style.com and Shinsegae Department Stores.