Lily Yant Hurt Email & Phone Number

Oxford, Ms, Us

Oxford, Mississippi, United States

Oxford, Mississippi, United States

Memphis, Tennessee, United States

Successfully identifies, develops, and manages key strategic marketing opportunities to promote product enhancements, at the national, regional, and local levels. Select Career Achievements:-Developed region wide, multi-sport, Co-Op marketing initiative for high end jewelry stores, through extensive consumer research and coordination with the Sports Marketing business partner, to generate over $150,000 for 2020 in recurring revenue. -Repositioned and remarketed NCAA Basketball and multiple professional sports opportunities by creating and enhancing a presentation, with consumer research, and crafting the presentation into a more powerful format. Repositioning, in turn, generated $250,000 in new revenue for the local Memphis market in 2020, both for digital and TV media.-Project managed and created a data driven, analytical presentation highlighting the different digital marketing offerings of the business for a TN state-wide health initiative, resulting in an incremental $325,000 for the summer of 2020. Continued to monitor and provide monthly user analytics and dashboards to prove the value and drive continual YOY revenue and market share increases. -Planned and implemented a 90-day strategic action plan, outlining touch points in the recruitment of a region wide, multi-million-dollar prospective law client, resulting in tripling the initial revenue investment. -Identified an untapped, medical market category with the opportunity to generate new revenue growth for the Southeastern region. Project managed and designed a region wide prospecting booklet, targeting over 75 potential regional customer acquisitions. -Subject Matter Healthcare Expert: elected to serve on a nationwide committee that focuses on the coordination and research of different healthcare segments to provide analytical data, customized presentations, and strategic solutions for the prospecting of new clients. -Client Development Ambassador: selected to serve as a mentor to new employees.