➤ Managed and coordinated end-to-end B2B sales and marketing initiatives, supporting the wealth management side of Fidelity’s business, while working closely with Marketing, Creative, Project Management, and Media teams.➤ Served as the lead advocate and facilitator among marketing strategy, creative, and marketing channels to drive consistent messaging, with an eye on customer experience, brand alignment, efficiency, quality, and business results.➤ Managed and executed against the $1.2MM media spend to drive awareness along with engagement of the products and services, including launching a new podcast program that features internal/external industry experts to over 300 subscribers.➤ Led the end-to-end tactical development, analytics, channel strategy, cross-channel planning, and execution across multiple programs including print, digital, as well as CRM, in close coordination with Fidelity's internal teams.➤ Contributed to content planning and activation for both the social and thought-leadership calendars, while also leading a cross- functional team to successfully implement an integrated acquisition program.➤ Launched a cross-channel advertising campaign highlighting our institutional clients, with over 85 components within print, display, pre-roll video, full length video, and landing zone integrations.

➤ Supported the Cash Management Solutions & Acquisition as an Account Supervisor, co-managing the strategic integration and creative execution of cross-channel communications of the Cash Management solutions, with a special focus on the credit card product, overseeing the product launch in early 2016.➤ Collaborated closely with cross-functional key stakeholders, including the credit card vendor, to define the business acquisition strategy and develop the go-to market annual plan, while managing from brief development through implementation and campaign measurement.➤ Executed against the $6.3MM media spend, partnering with the media to drive adoption and usage of the cash management products or features, as well as received a promotion to Senior Account Supervisor in March 2015.

➤ Began as Associate Interactive Producer, participated in project development, execution, and production on a variety of cross-channel efforts, creating and monitoring schedules to optimize project workflow, as well as ensured client needs and deliverables were not only met, but reflected the team’s best work.➤ Received a promotion to Program Manager in June 2013, leading, maintaining, and executing existing communications programs to enhance client experiences in Portfolio Advisory Services, Local Market Development, FILI, Client Advisory Board Events, and the Tax-Exempt Market.➤ Formulated and managed multifaceted project plans, incorporating Agency best practices and product goals, while partnering with strategic stakeholders to measure communications results and implemented programmatic changes to fix underperforming cross-channel streams.

➤ Executed small scale digital projects from strategy through execution for several online advertising campaigns, and project managed larger integrated campaigns, while working alongside the creative and technology teams.➤ Ensured deliverables met all requirements on time and within budget, as well as organized project input and maintained status for internal team and external vendors.➤ Developed a thorough knowledge of agency workflow in addition to online advertising and landing zone strategy, development, execution, and measurements.