Lily Strelich Email & Phone Number

Portland, Or, Us

- Leading a team of content designers to manage critical task-oriented content for VA.gov- Managing stakeholder relationships to ensure seamless delivery - Coordinating across a multi-disciplinary shared service team to support 50+ product teams

Washington Dc-Baltimore Area

• Consultant embedded full-time at the Consumer Financial Protection Bureau, working with internal stakeholders and interdisciplinary project teams to create, implement, and manage web products. • Designed and developed digital solutions, from roadmapping and research to publishing and iterating.• Coordinated between stakeholders, developers, designers, and scrum/project managers to build project plans, define goals, establish schedules, prioritize tasks and keep teams aligned… Show more • Consultant embedded full-time at the Consumer Financial Protection Bureau, working with internal stakeholders and interdisciplinary project teams to create, implement, and manage web products. • Designed and developed digital solutions, from roadmapping and research to publishing and iterating.• Coordinated between stakeholders, developers, designers, and scrum/project managers to build project plans, define goals, establish schedules, prioritize tasks and keep teams aligned. • Produced presentations, reports, templates, and other deliverables for meetings and workshops.• Strengthened web copy and layouts and led working sessions with stakeholders, ensuring content met plain language requirements, was consistent across platforms and projects, and aligned with overall Bureau voice and strategy.• Planned and conducted UX research, including heatmap analysis, user interviews, and content audits.• Synthesized results and presented recommendations to clients to better meet organizational goals and user needs.• Overhauled site-wide content management documentation library, including templates, design manuals, and style guides, to establish more efficient project handoffs and stakeholder management.• Redesigned the Bureau’s flagship Submit a Complaint tool, cutting word count by 40% to boost time on page and generate an increase of 1000 complaints submitted per week. Show less

Washington Dc-Baltimore Area

Promoted off-cycle for impact backfilling the daily publication inbox: identified steps to streamline the workflow, implemented new project documentation, and trained the new hire in updated procedures.

Washington D.C. Metro Area

• Managed and mentored a team of 15 writers and contributors to produce an award-winning daily email newsletter with 23,000+ subscribers and a click rate 6x the industry average.• Guided business development efforts, evaluated budgets, built strategic partnerships, booked ads, and established prospect databases and media kits.• Organized recruiting and onboarding, fostered morale through team building activities and check-ins.• Conducted audience research, designed and analyzed… Show more • Managed and mentored a team of 15 writers and contributors to produce an award-winning daily email newsletter with 23,000+ subscribers and a click rate 6x the industry average.• Guided business development efforts, evaluated budgets, built strategic partnerships, booked ads, and established prospect databases and media kits.• Organized recruiting and onboarding, fostered morale through team building activities and check-ins.• Conducted audience research, designed and analyzed surveys to achieve consistent open rates over 45%, 2x the industry average. Show less

Washington D.C. Metro Area

• Catapult Policy Strategies: Defined project requirements, sourced datasets and worked in ArcGIS to deliver presentation-quality maps for clients to share with transportation planners and legislators.• Goethe-Institut: Curated and edited images and copy for promotion of arts and culture publications for locations in the United States, Canada, and India, including content audits and audience segmentation. o Migrated 42 episodes of “The Big Ponder” podcast to a restructured website… Show more • Catapult Policy Strategies: Defined project requirements, sourced datasets and worked in ArcGIS to deliver presentation-quality maps for clients to share with transportation planners and legislators.• Goethe-Institut: Curated and edited images and copy for promotion of arts and culture publications for locations in the United States, Canada, and India, including content audits and audience segmentation. o Migrated 42 episodes of “The Big Ponder” podcast to a restructured website, streamlined copy, added tags for navigation, and offered technical recommendations. • American Geophysical Union: Analyzed and synthesized breaking scientific research to write, edit, report, and fact-check features, reports, meeting updates, fact sheets, and briefs. Managed digital publication workflow and coordinated between scientists, editorial staff, and freelancers.• Smithsonian Magazine, Hakai Magazine, Quartz and more: Researched, pitched, wrote and edited scientific news articles and features for a wide range of publications. Show less

Washington, District Of Columbia, United States

• Led content and design strategy for an award-winning Agile SaaS startup as the only non-engineer on the team.• Led scrum ceremonies, tracked sprint tasks and project timelines, and guided work prioritization amid the tight deadlines, shifting priorities, and hard pivots of a seed-stage startup. • Supported business development, including producing marketing collateral, writing and reviewing proposals and pitch decks, and participating in sales meetings with prospective funders and… Show more • Led content and design strategy for an award-winning Agile SaaS startup as the only non-engineer on the team.• Led scrum ceremonies, tracked sprint tasks and project timelines, and guided work prioritization amid the tight deadlines, shifting priorities, and hard pivots of a seed-stage startup. • Supported business development, including producing marketing collateral, writing and reviewing proposals and pitch decks, and participating in sales meetings with prospective funders and partners.• Designed branding, web and app UX/UI, 100+ custom icons, presentations, pitch decks, user guides, and all other design deliverables needed for product and business development.• Managed content across all channels, including press releases, blogs, email, social, and UX copy.• Conducted audience research and created targeted outreach materials for government, industry, and community and advocacy group partners.• Accelerated product development from beta to launch in under a year, with 50,000 users by July 2020. Show less

Washington, District Of Columbia, United States

• Spearheaded marketing and content strategy for 15 coworking spaces across three cities, including the rollout of a company-wide rebrand and launch of a new flagship location.• Collaborated with sales directors and site managers to produce industry-specific marketing collateral.• Analyzed metrics and overhauled website using SEO best practices to boost organic traffic by 150%.

Washington Dc-Baltimore Area

Washington D.C. Metro Area

Researched legislation, drafted memos and constituent correspondence. Reported hearings, managed constituent databases and briefed staffers on scientific topics.

Washington D.C. Metro Area

Reported hearings, tracked legislation, conducted research, drafted letters, and supported team in advocating federal support for Earth and space science research.

Washington D.C. Metro Area

Reported Congressional hearings and provided legislative updates to member societies. Researched and wrote for AGI publications and supported event logistics for the inaugural Critical Issues Forum on natural gas.

Sofia, Bulgaria

Assisted at a dig site excavating civic structures from the Roman-age Western Gate of Serdica (~300 A.D.), cleaning and identifying materials for cataloging and analysis.

Greater Los Angeles Area

Worked with students to draft, organize, and edit academic work. Explained scientific concepts to students of all disciplines.