Lily Thompson Email and Phone Number

Acts as a strategic thought-partner to the Head of School, seeking new opportunities for alignment and advancement of key institutional priorities; thinking more deeply about how we articulate our mission, culture, achievements, and aspirations to current and prospective stakeholders; and identifying new strategic initiatives that expand the school’s reach and reputation for excellence as a culturally responsive institution that values diversity, equity, inclusion, and belonging.Supports the Head of School in development of strategic plan, related priorities and goals; works with all departments to design and implement those initiatives that advance the school’s overarching strategic plan, mission, and distinctive programs; collaborates with all departments to ensure consistency and coherence related to strategic planning and implementation.Guides marketing efforts to expand and enhance the School's visibility, image, and reputation. Ensures consistency of brand message and its expression in all media, as well as in communications across all departments; implements internal and external communications to develop an appreciation of the school’s mission, vision and goals. Establishes short- and long-term marketing plans in collaboration with the Director of Enrollment, Director of Advancement, and the Head of School and implements related tasks.Serves as the Head of School’s voice in internal and external strategic communications, crafts presentations, and writes digital and video media scripts; assists the Head in providing support to the Board of Trustees and its committees.Directs creative vision of all marketing initiatives and deliverables--including contracting with and hiring graphic designers, photographers, videographers, printers, etc. Elevates recognition of the school in local and regional media through press releases and story pitches, as well as builds school’s professional reputationOversees and manages crisis communications

Develops brand strategy, brand voice & personality, strategic communications and brand content (packaging, web site, collateral, advertising) for a variety of brands and non-profit organizations. Specializes in articulating and refining brand strategy and applying it across multiple points of communication; as well as coordinating brand strategy amongst internal and external teams (including executive management, agencies, public relations, etc.). Clients include (but are not limited to): Beehive Cheese Co. | Nutiva | Traditional Medicinals | Marin French Cheese | Boony Doon | Avalon Natural Products | Kettle Brand Chips | Food & Wine Trails | Toby’s Family Foods | Genesis Organic Juice | Driscoll’s Berries | Lotus Foods | GoodBelly | Roxanne’s Raw | Jovial Foods | Psychotherapy.net | Aurora Organic Dairy

The go-to person whenever there is a need for TM communications & creative (packaging, advertising, press release, etc). Works with internal resources and external agencies to come up with the best creative options at the lowest cost. Works with the project initiator to reach a decision on final creative, and then gets it produced. Ensures consistency in communications, and allows effective prioritization across the entire spectrum of needs.

Created and managed the Silk brand voice, personality and messaging across all of Silk’s communications, including packaging, web site, collateral, professional programs, advertising and consumer response. Managed consumer response function, increasing customer service excellence.

Worked on all aspects of the Barbara’s Bakery brand and product lines, created and managed the Barbara’s Bakery brand voice across platforms, coordinated new product development, managed product line reformulation, SKU optimization, reposition and repackaging, managed the brand’s first public relations campaign and first web site presence.

Assisted the Marketing Director in all aspects of Muir Glen marketing, including the repositioning and repackaging of Muir Glen’s pasta and salsa product lines. Created the brand’s voice and personality and implemented this across all communications. Managed tradeshow presence and public relations campaign.