Lily Zeng Email and Phone Number

◼ Utilised and improved skills in marketing to identify and solidify the future marketposition of ZURU's distributed Pet related care products.◼ Project lead of Pet related care products such as cat litter, dental chews and freezedried products, taking care of the whole process from sourcing, packaging, andinternational exports.◼ Communicate with colleagues in the US, NZ, and EU to develop new projects andeffectively coordinate with original equipment manufacturers (OEMs) in TL, CN, and EUto create new products that meet our high international brand standards.◼ Visit OEMs factories based on different areas and negotiate prices, design and makingimprovement to different products.◼ Deep end-to-end coordination of all project aspects and troubleshooting, such asimport/export facilitations.◼ Organise and run a weekly global debrief presentation for regular updates to the mainCEO.◼ Commended the yearly bonus despite being 2 months into the internship, and achieveda promotion within the first 4 months.

◼ Event planning in co-ordination with Manchester University/Council, each event celebrating 1 international festival or cultural tradition (Thanksgiving, Chinese New Year, Diwali, Korean New Year and more)◼ Sourcing materials (food and non-food) from local companies and negotiating prices◼ Promoting and selling tickets for events◼ Deep involvement in the Chinese New Year celebrations

◼ Interviewed parents and students to pinpoint academic problems and find the most suitable tutor available◼ Facilitated the role of a mediator in cases of conflicts or misunderstandings between parents and teachers◼ Achieved highest satisfaction rate within the company during this internship

◼ Actively approached potential clients using engaging and strategic sales pitches◼ Started an internal initiative for sales consultants to improve on client follow-up and communication routine◼ Recognised as one of the top interns for customer conversion rate (30%)

◼ Joint brand promotion (JD Health x Swisse)◼ Delivered the successful execution of the project by providing creative input to thedesign department and supervising the material production process.◼ Conducted in-depth competitive and product analyses to develop a targeted marketingstrategy that differentiated our brand from the competition.◼ Identified key market trends and consumer preferences to tailor our messaging andpromotions to resonate with our target audience.◼ Actively participated in over 30 live broadcast events, effectively communicating ourbrand message and product benefits to a large audience.◼ Exceeded the department's daily sales target by 10%, demonstrating the effectivenessof our marketing initiatives.◼ Leveraged skills in project management, strategic planning, and creative problemsolving to create a powerful marketing campaign that promoted our brand and generatedimpressive sales results

◼ Asset management planning: created bespoke plans tailor made to each client’s unique financial requirements◼ Customer consultation: to find the most suitable insurance package to match client needs◼ Effective inter-departmental coordination to ensure swift finalisation of each sale

◼ Successfully executed 10+ marketing plans for product releases and joint projects,resulting in increased brand awareness, customer engagement, and sales revenue.◼ Prepared a comprehensive 40-page report for data analysis and presented its findingsto external stakeholders, gaining approval from all external supervisors. The reporteffectively communicated complex data in a clear and concise manner, demonstrating mystrong communication and analytical skills.◼ Received the Excellent Intern Award for my outstanding performance and contributionsto the company. This recognition reflects my dedication, creativity, and strong work ethic,as well as my ability to work collaboratively with colleagues and deliver high-qualityresults

◼ Experience company values and working culture.◼ Listening to department managers speeches and finish teamwork and do the competition with other group members.◼ Tracking projects and learn how to manage the projects in the most efficient way.