Lily King Email & Phone Number

Remote

Victoria, Bc, Canada

Lily A King offers writing, editing, and content strategy services to help businesses of all sizes establish or optimize their content marketing efforts. From thought leadership to social media, landing pages to blog posts, newsletters to white papers, I'll add polish and personality to all your written content.

Victoria, Bc

Victoria, British Columbia, Canada

Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster.Content and product marketer for a new product, both pre- and post-launch. Including: - Branding - Positioning - Value prop - Persona development - Website copy and landing pages - Blog posts - Thought leadership articles - White papers - Webinars - Video scripts - Sales enablement materialsCreated and maintained brand tone and voice, including the creation of a company Style Guide.Managed projects from conception to launch, coordinating stakeholder involvement and input across departments.

Victoria, British Columbia, Canada

Victoria, Bc

• Boosted site traffic and conversion through the creation of compelling content, including cross-promotion through email and social media campaigns• Increased engagement through dedicated, regularly scheduled social media posts and community interaction• Wrote content for marketing features, landing pages, blog posts, and marketing emails, including coding the copy in HTML• Contributed to the development and implementation of strategic communications plans, i.e. editorial calendar, new product launches, policy changes, emergent issues, etc. • Provided staff and clients with timely and consistent information through internal and external communications: - Internal: Daily company e-newsletter; process, policy, and technical documentation; reports; presentations, etc. - External: Monthly merchant e-newsletter with a consistent open rate of 50-55%); user guides/Help content/FAQs; blog posts; how-to video scripts, etc. • Ensured consistency in all communications by acting as a resource for the entire company, providing advice and guidance, mentorship, as well as writing, editing, and proofreading services • Managed scheduling and deployment of weekly marketing email campaigns using Oracle Responsys, including A/B testing, list maintenance, and ensuring adherence to anti-spam legislation• Tracked and reported on content metrics, i.e. traffic, bounce rate, email open and click through rates, and conversions• Wrote clear, concise transactional email and UI copy, including on-brand descriptive content, field labels, instructional copy, error messages, and tooltips• Managed online client forums, both public and private, hosted in an SaaS program called OmniSocial by Mzinga, including moderation, administration, technical troubleshooting, and responding to customer feedback, questions and concerns