Product marketing and GTM ⚡ Outverse helps businesses solve their toughest support challenges with AI. Deflect 80% of complex customer support tickets and close the rest faster — without growing your team.Backed by Wing (early investors in Snowflake, Gong & Pinecone), Notion Capital and Seedcamp.

- Drove a strategic shift towards customer-focused decision-making- Sat at the intersection between product and marketing, ensuring new product features met customer needs and launches were communicated in a way that resonated with our core targets- Developed and tested product messaging for new studio launches and updates- Brought new items to the product roadmap based on target audience and community research- Built bridge between product teams and customers, while leading on all user and target audience research initiatives- Managed a high-performing team of 6- Led the resolution of negative public sentiment in the community (within 20K Facebook group, on reddit, and in Oculus reviews)- Managed a rebrand rollout and new website launch

- Leading company's social media efforts, after 2 years spent building out the content team- Transformed social from a support channel to an effective marketing and community engagement tool for B2B and B2C- Grew overall organic engagement by 30% across all channels (130k blue-tick Twitter, 130k Facebook, 5.5k LinkedIn) in first 6 months in the role- Nurturing a fully remote team of strategists, social media managers and associates. Scored highly in transformational leadership in our last employee engagement survey- Determining strategy and initiatives to grow social channels organically- Reworked brand personality on social, earning customer comments like “I'd love to know how 1Password built their [social] support character given that it's probably handled by a team”- Using tools like Brandwatch to gather insights from online conversation to feed back to marketing and product teams, informing broader marketing strategy- Working with other marketing leads to form integrated strategy for B2B and B2C growth- Reporting into CMO

- Headed up all content efforts and led team of strategists, writers, SEOs, and editors- Developed sales enablement and customer success materials like white papers, onboarding guides, battlecards, email flows, blog posts and landing pages for B2B and dev audience- Shaped brand messaging and product messaging - Determined content strategy and maintained editorial calendar- Managed PR, paid media, and SEO agency relationships- Managed Apple Search Ads account- Reporting into CMO, fully remote company

- Lead content strategy for international clients across technology, health, education and finance- Manage client relationships and pitch new ones- Lead content efforts for the agency - Determine site architecture for new website builds- Lead SEO strategy and IA projects- Manage a team of writers and freelancers

Overseeing commissioning, production and online strategy.

- Created long-form SEO content for b2b companies