- Led strategic marketing efforts across 24 properties in Colorado, Idaho, and Minnesota, ensuring a unified Cortland brand identity while maintaining 93% occupancy. - Developed annual budget plans for each property, with allocations ranging between $200 and $600 per unit. Properties ranging in size from 150-500 units. Worked in collaboration with the Operations and Investments teams to tailor marketing strategies, adjusting them to meet occupancy demands specific to each location.- Collaborated with social media, search engine marketing and website vendors to evaluate and improve online visibility, and measure lead volume through analytics, BI and leasing velocity. Offered detailed suggestions for impactful marketing and resident retention strategies.- Conducted analysis of market trends and demographic reports to develop focused marketing strategies aimed at generating qualified leads and increasing occupancy. - Encouraged cooperative efforts and synchronized reporting with key operations and investments executives, by delivering metrics with the property occupancy goals. - Worked cross functionally with onsite teams and corporate partners to forge robust relationships, fostering the culture and objectives of Cortland across all properties.

- Project managed 9 Colorado properties valued at $90-$200 million, through the development lifecycle, by managing budgets ranging from $150-$560K and strategically designing branding. - Created pre-development target demographics by researching future development sites to determine market needs.- Worked cross functionally to develop unique branding and positioning for each property to attract proposed target demographic.- Implemented marketing plans with vetted 3rd party vendors for social media, search engine marketing, reputation management, website and interactive lead management, media advertising, referrals, press releases and email marketing.- Brought together all external partners to align on KPIs by tracking and analyzing asset performance with the help of weekly and monthly reporting.- Established playbook for marketing managers across the nation by following company wide initiatives and best practices. - Tracked in market and out of market trends to creatively develop either new ideas for an asset’s success or validate current marketing measures. - Served as a trusted, strategic marketing influence, by informing teams through ongoing competitive trends and analysis.- Continued service for over five years with continued growth throughout the company and within my role.

- Project managed 4 of Colorado’s developed, owned and managed properties by developing marketing budgets and strategically designing branding and marketing plans for properties throughout the development lifecycle.- Worked with internal marketing managers in CO, CA, OR and WA to measure and manage KPIs for 20+ assets.- Lead the Greystar development marketing support team in nationwide marketing initiatives to ensure consistency in portfolio. - Owned and developed unique brand identity and positioning to attract proposed target demographic to the asset.

- Project managed 25+ properties from Central California to San Diego for third party owners by developing and executing strategic and tactical marketing deliverables. Producing marketing plans and budgets for various class properties in different stages of development reaching different leasing goals with third party owners. - Engaged with new and existing clients by creating RFP’s and meeting in-person to pitch Greystar’s management services.- Built strong relationships with 12-15 different clients at a time some managing multiple properties others managing only one.- Streamlined strategies through regular client review calls and in-person meetings by modifying the marketing goals as needed.- Consistently achieved target occupancy goals driven by the client within the specific regional market,from 91-97% occupancy.- Awarded ‘Rookie of the Year’ out of 160+ marketing team members within Greystar’s marketing team.

- Assisted the 5 person regional marketing team by helping team members execute marketing strategies to achieve desired occupancy for 110+ properties in the Southern California market for third party owners and Greystar managed.. - Helped develop and execute marketing plans that drive traffic and occupancy to achieve stabilization and optimum financial performance that aligns with third party clients business development plans in the multifamily industry. - Fine-tune SEO, SEM, Social media, website, collateral, design, and advertising for each individual asset with preferred vendors.

As a Brand Ambassador at Uber I understood and sold the benefits of riding and driving with Uber and grew the rider side of the business. I set-up, managed and acted as the face of Uber at 4 pop-up events signing-up 100+ riders. At the time Uber was one of the fastest start-ups in the world and allowed ambassadors to gain leadership skills, sales skills, and a charismatic personality while helping to grow the worldwide brand.

Worked alongside finance, marketing, onsite leasing, assistant property manager, property manager and maintenance at the Denver corporate office and Elan Union Station, Greystar’s first $90 million luxury development. Leased 10 apartments during the 12-week program while learning the benefits of branding and how to differentiate our brand identity in the highly competitive market.

Creating satisfaction for customers by building and maintaining interpersonal relationships to keep them loyal to Nordstrom.