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Lily Yan Email & Phone Number

Head of Brand Management | Brand Strategy | Merchandise Licensing | B2C and B2B Marketing | Brand Creative | Team Builder
Location: Toronto, Ontario, Canada 7 work roles 1 school
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Role
Head of Brand Management | Brand Strategy | Merchandise Licensing | B2C and B2B Marketing | Brand Creative | Team Builder
Location
Toronto, Ontario, Canada

Who is Lily Yan? Overview

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Lily Yan is listed as Head of Brand Management | Brand Strategy | Merchandise Licensing | B2C and B2B Marketing | Brand Creative | Team Builder based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Lily Yan.

Lily Yan previously worked as Head of Brands at Nelvana, A Corus Entertainment Company and Director of Brands at Nelvana, A Corus Entertainment Company. Lily Yan holds Bachelor Of Commerce And Finance, Marketing from University Of Toronto - Rotman School Of Management.

Profile bio

About Lily Yan

Lily Yan is a Head of Brand Management | Brand Strategy | Merchandise Licensing | B2C and B2B Marketing | Brand Creative | Team Builder. Colleagues describe them as "Lily's knack for crafting clear, insightful design briefs ensured that every project started on the right foot. She has an incredible talent for keeping the team focused and on track in an industry with daily changing requirements. I would not have been able to find my footing without her guidance and expertise. Lily is truly exceptional at what she does!" and "Lily is a great operator who manages licensing programs on a broad international scale with dedication and skill."

7 roles · 27 years

Lily Yan work experience

A career timeline built from the work history available for this profile.

Head Of Brands

Toronto, Canada Area

Leads the strategic thinking and development of brand plans across Nelvana's portfolio on a global basis. This includes defining brand positioning, performing competitive market and trend analyses, and building content and distribution, PR and marketing, and digital strategies. Collaborates with cross-functional stakeholders internally and externally..

Jan 2018 - Jul 2024

Director Of Brands

Toronto, Canada Area

Oversaw and led the global brand strategies across all of Nelvana’s brands. Responsible for defining the strategic positioning for each brand, developing the brand plans, and collaborating with key internal departments and external partners to execute such plans.

Jun 2012 - Dec 2017

Director, Licensing International

Nelvana, A Corus Entertainment Company

Oversaw company's outbound merchandise licensing program for Latin America, Asia-Pacific, and the Middle East and global and domestic consumer products promotional deals. Responsible for identifying and negotiating licensee and agent deals. Managed more than 15 active international licensing agents.

2002 - Jun 2012

Member Board Of Advisors

Licensing International'S Merchandising Association - Canada Chapter

Toronto, Canada Area

Apr 2016 - May 2019

Advisory Board Member

Cinekid For Professionals

Toronto, Canada Area

Advisory Board Member for Cinekid for ProfessionalsCinekid for Professionals is a 5-day industry programme for international professionals working within the field of children's media held in Amsterdam, Netherlands.The event brings together broadcasters, networks, entertainment companies, distributors, producers, directors, academics and journalists who.

Mar 2014 - Sep 2018

Interim Broadcast Sales Representative

TV broadcast sales to Latin America and Iberia covering a maternity leave. Sell Nelvana's animated series to key broadcasters and maintain strong relationships. Co-ordinate with licensing activities to ensure best broadcast placement and programming.

Mar 2008 - Aug 2008

Contracts Manager For Promotions And Merchandising

Responsible for drafting and negotiating legal contracts including those for special promotions, merchandise licensing and agency representation contracts. Solid understanding of license agreements and strong ability to comprehend contracts.

1999 - 2002 ~3 yrs
1 education record

Lily Yan education

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Frequently asked questions about Lily Yan

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What is Lily Yan's role at their current company?

Lily Yan is listed as Head of Brand Management | Brand Strategy | Merchandise Licensing | B2C and B2B Marketing | Brand Creative | Team Builder.

Where is Lily Yan based?

Lily Yan is based in Toronto, Ontario, Canada.

What companies has Lily Yan worked for?

Lily Yan has worked for Nelvana, A Corus Entertainment Company, Licensing International'S Merchandising Association - Canada Chapter, Cinekid For Professionals, and Nelvana.

How can I contact Lily Yan?

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What schools did Lily Yan attend?

Lily Yan holds Bachelor Of Commerce And Finance, Marketing from University Of Toronto - Rotman School Of Management.

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