Lily Yan Email & Phone Number

Toronto, Canada Area

Leads the strategic thinking and development of brand plans across Nelvana's portfolio on a global basis. This includes defining brand positioning, performing competitive market and trend analyses, and building content and distribution, PR and marketing, and digital strategies. Collaborates with cross-functional stakeholders internally and externally. Directly oversees brand strategy, corporate branding, creative services (style guide and sales materials development), PR initiatives, and special projects.

Toronto, Canada Area

Oversaw and led the global brand strategies across all of Nelvana’s brands. Responsible for defining the strategic positioning for each brand, developing the brand plans, and collaborating with key internal departments and external partners to execute such plans.

Oversaw company's outbound merchandise licensing program for Latin America, Asia-Pacific, and the Middle East and global and domestic consumer products promotional deals. Responsible for identifying and negotiating licensee and agent deals. Managed more than 15 active international licensing agents.

Toronto, Canada Area

Toronto, Canada Area

Advisory Board Member for Cinekid for ProfessionalsCinekid for Professionals is a 5-day industry programme for international professionals working within the field of children's media held in Amsterdam, Netherlands.The event brings together broadcasters, networks, entertainment companies, distributors, producers, directors, academics and journalists who are offered a top-level conference, a co-production market incorporating around 35 film, television and cross-media projects, state-of-the-art screening facilities and the opportunity to network with many of the sector's leading players.http://www.cinekid.nl/professional

TV broadcast sales to Latin America and Iberia covering a maternity leave. Sell Nelvana's animated series to key broadcasters and maintain strong relationships. Co-ordinate with licensing activities to ensure best broadcast placement and programming.

Responsible for drafting and negotiating legal contracts including those for special promotions, merchandise licensing and agency representation contracts. Solid understanding of license agreements and strong ability to comprehend contracts.