Lily Moore Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London Area, United Kingdom

London, England Metropolitan Area

. Managing brand social media channels including planning and creating content, executing strategies and campaigns, community management and performance analytics. Researching and analysing market demographics, pricing, competitor products and other relevant information to inform marketing strategies . Analysing data, surveys and other market research to identify emerging trends. Creating marketing materials such as brochures and POS. Managing relationships and communications with external PR and Creative agencies. Assisting with the research and development of new products including building briefing documents for external agencies

London, England, United Kingdom

As the Senior BAA on Men's Accessories I support the planning, ranging and trading of 10 product categories and manage relationships with up to 15 suppliers at any given time. I have full ownership of the department critical path; ensuring key dates are met and risks minimized to allow the department to perform to it's full potential and exceed set KPI's.I am also heavily involved with the development of the range, recently taking full ownership of socks, belts and wallets. This involves working closely with other departments such as Design, to ensure that design proposals are commercial and on brand, and Press and Marketing to ensure the range effectively supports the brand message. Key Responsibilities:▪ Frequently analyse key competitor/inspirational brand and market trends, creating accurate monthly Competitive Shop and Trends management reports▪ Responsible for managing small to medium projects such as the roll out of new packaging and branding, monitoring the success of these projects and presenting insights to the wider team and senior management▪ Collaborate with Press and Social media teams to ensure the correct samples and influencers are being utilised to effectively communicate the brand message▪ Conduct weekly sales and stock holding analysis, forming recommendations for Buyer and wider team, ensuring actions are implemented to strict deadlines▪ Scrutinise seasonal “best and worst” products in partnership with Merchandising team, forming management reports for senior stakeholders to form brand decisions▪ Manage 2 direct reports; BAA and Import Clerk, leading 1-2-1’s to form individual plans in line with brand strategy goals, providing effective coaching / mentoring to motivate and inspire team

London, England, United Kingdom

▪ Handled the management of our critical path, identifying market conditions and ensuring key dates were met and risks minimized.▪ Managed sample organisation effectively, ensuring samples met brand requirements▪ Handled the management of our critical path, identifying market conditions, ensuring key dates were met and risks minimized▪ Led weekly DS meetings, clearly presenting updates and recommendations to merchandising team▪ Accurately raised activator orders for PO release▪ Managing department and Buyer calendar to ensure all deadlines were met

London, England, United Kingdom

▪ Analysed, formed and presented eyewear trade market insights within weekly trade meetings, supporting eyewear brand strategies and development▪ Responsible for preparing and distributing Monday sales reports for team and senior management▪ Created and distributed weekly trade sales reports for senior stakeholders▪ Built exceptional relations with eyewear suppliers, implementing trade actions to ensure stock levels were maintained to consumer demands▪ Organised samples and prepared Buyer packs for strategy meetings▪ Led as first point of contact across PR / Marketing enquiries, delegating to relevant teams

Level 4 Certificate In Professional Marketing, Digital Marketing, Distinction

Bachelor'S Degree, Fashion Buying Management