Lily Mak, Mba, P.Eng. Email & Phone Number

Atlanta, Ga, Us

Managed broad range of product portfolios for residential line, including splits, air handlers, coils, furnaces and mini-splits. Developed effective new cross company processes, working with Engineering, Manufacturing, Logistics, Pricing, Marketing and Sales. Created business cases, product specifications, and launched new products and systems into domestic and international markets, increasing market share. Point of contact with major industry partner to effectively develop and launch joint project.

Fort Lauderdale, Fl, Us

Developed vision, product strategy, and business case; conducted competitive analysis and created collateral content for digital product. Worked closely with agile development team and channel sales to generate, prioritize, and implement roadmap, user stories. Positioned product, created messaging, evaluated cost structure, and set competitive price levels.

Cork, Ireland, Ie

Developed business cases for new products, conducted competitive analysis, defined feature requirements, product positioning, messaging and set competitive price levels.• Launched seven new products in one year; created messaging, product positioning, and marketing strategies; implemented campaigns to drive sales of new products.• Initiated, defined and implemented product management processes and standards to drive aggressive product development roadmap, meeting deadlines.• Directed full scale projects and led multi-functional team to reconfigure and standardize entire brand product portfolio. Overhauled end-to-end foundational systems, increasing operational efficiencies two-fold.• Managed customer training, marketing communications, collateral, announcements, customer events and tradeshows.

Richardson, Tx, Us

• Created, positioned, and launched an innovative new technology that gained broad acceptance and standardization in the industry, resulting in $2M in annual cost savings.• Led global cross-functional team with aggressive schedule to create new revenue stream and achieve $0.5M annual cost savings. Drove business development, market and financial analysis of broad product portfolio.• Launched industry leading solar solutions. Quoted in industry media as solar expert.

Mckinney, Texas, Us

• Grew revenue from $10M to $60M in under one year by overhauling marketing programs and executing go-to-market strategies. • Created product strategy, requirements, roadmaps, and sales collateral. • Launched optical networking products for global markets. • Drove public relations, marketing programs and strengthened analyst relations. • Developed and implemented advertising, social media and promotions programs.

Herndon, Va, Us

• Launched data product for managed services for the U.S. market, creating new revenue stream.• Created product positioning and messaging, multi-media campaign and collateral. • Hosted webinars, corporate videos and trained sales force.

Carrollton, Texas, Us

Managed voice and data product portfolio; identified technical product requirements and evaluated supplier products; generated end-to-end processes to launch, price, and market VoIP and data services into enterprise market; trained sales team on new product offering; built vendor relations and partnerships; negotiated supplier contracts, resulting in overall revenue growth and cost savings.

Addison, Texas, Us

Developed and executed marketing programs, including market development, lead generation, market analysis, strategic planning, product launches, collateral, customer presentations, advertising, public relations, media and analyst relations, communications, competitive analysis, customer retention, webinars, pricing, tradeshows, and website development. Gained brand recognition through interviews with industry analysts and speaking spots at tradeshows.

Plano, Tx, Us

Rebranded corporate identity; launched new platform which generated 10 new customers within a year.Positioned products and developed messaging, garnering industry buzz at major industry tradeshows.

Espoo, Southern Finland, Fi

Senior Director, Corporate Marketing Director of Product Marketing Built, trained, and headed centralized team to develop and implement best-in-class marketing programs and events for all business divisions in the U.S.; managed team of up to 30 people with budget of over $7 million.• Defined and implemented corporate-wide marketing programs, including new product launch process, Sales training program; organized major customer events, national sales conference, tradeshows.• Built, managed and operated new 12,000 feet executive briefing center, complete with five conference rooms and live demonstration area. World-class facility built within budget constraints of $1.8M. • Responsible for introducing broadband, VOIP products, defined feature requirements and developed business cases for major business division, identifying target markets, strategies, programs and product roadmap.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Applied Science - Basc, Engineering Science (Electrical)

Bachelor Of Science - Bs, Physics And Mathematics

Bachelor Of Applied Science - Basc, Engineering