Lily Mccullough Email & Phone Number

Greater New York City Area

Branding & Packaging Design Studio.

Greater New York City Area

New Brunswick, Nj

Taught a Design Systems and Portfolio Class to undergraduates and an intensive summer course for high school students.

New York, New York

The macro company is a multi-disciplinary branding and graphic design studio that does what's appropriate for each client with an emphasis on complex projects. Based in NYC, we've worked on everything from consumer goods to the arts in local to global regions for businesses and organizations targeting from mass to specialty markets. Over 85% of our work is repeat business. Categories• Logos• Branding• Licensing• Packaging• Advertising• Collateral• WebsitesServices• Graphic Design• Research• Competitive Analysis• Strategy• Trend Forecasting• Product Concepting/New Product Development• Naming

New York, Ny

Worked on national and global Brands at NYC Ad Agencies: • J Walter Thompson • Publicis Modem• Young & Rubicam • Brand Buzz• Merkely Newman Harty • McCann• Cossette • CKS Partners (Washington DC) • kirshenbaum bond + partners

New York, New York

Managed Design Department; one of six departments within the ad agency. Creative Directed and Designed packaging, print and digital projects per brand strategy and client needs for a wide range of clients with different audiences. Hired full-time designers and maintained low turn-over rate. Set budgets and schedules for projects. Hired freelance designers as needed. Managed and assigned projects. Collaborated with other agency departments for integrated marketing.

Provo, Utah Area

Managed a special 1-year project to create the identity, directional and gallery signage, store packaging, and collateral materials for a new museum launch and exhibit on campus.Completed projects for various departments.

New York, New York

Part of the fledgling NYC office of Michael Peters Group, based in London with eight international offices — now Sterling Brands; worked on New Product Development, Branding and Packaging. Mass consumer categories included beauty & skin care, food, beverage and publishing. Projects ranged from evolutionary to revolutionary treatments as well as launch products.Created materials and directions for Brand Equity Evaluation and concept focus group testing.