Total Customized Revenue Management, LLC is a premier provider of a wide array of Revenue Management Services, ranging from task force and ongoing Revenue Management to system and brand conversion, one-on-one and classroom training, strategic evaluations and data entry. TCRM was formed in 2012 with a vision to help hoteliers close the gap between a growing demand and lack of supply for highly skilled Revenue Management talent. Our strategists come with seasoned experience coupled with innovative approaches to drive more profits for our clients. We leverage well-honed analytical skills, experienced foresight, technical savvy in many hotel systems, and the ability to clearly communicate vision and strategy. Dependability, business agility, and adaptability define TCRM. With a seemingly endless supply of insight, passion, and the ability to identify and solve challenges, TCRM has the resources to partner with our clients to deliver excellence in Revenue Management.President and CEO of Total Customized Revenue Management (TCRM), Lily is a passionate and devoted leader and practitioner in the revenue management field. Lily earned her Bachelor of Science degree in Hotel Management from Johnson & Wales University. Following graduation, Lily’s career encompassed a variety of roles and responsibilities, including positions with independent full-service, boutique and resort hotels, and work with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, and Hyatt, and various management companies. With 13 years diverse hospitality experience under her belt, Lily founded TCRM in 2012 leveraging her vision to become the premier provider of revenue management services for the hospitality community. In recognition of these efforts, she was named 2015 Revenue Management Professional of the Year by HSMAI’s Arizona Chapter. TCRM continues to grow under Lily’s leadership and has recently begun to expand into international markets.