Facilitated seamless internal collaboration among Project Management, A&R, Marketing, and Distribution teams to oversee the lifecycle of new release assets, ensuring smooth progression from conception to ingestion to release and post-release activitiesEmployed comprehensive data tracking methods on a daily, weekly, and monthly basis to monitor the performance metrics of both past and current releases across various DSPs, analyzing trends in stream counts and listener engagement to inform strategic decision-makingFostered productive relationships with both internal and external labels as well as artist teams, assisting release rollouts and devising strategies to optimize impact and visibility, enhancing the success of each releaseTimely organizing and disseminating high-priority releases, coordinating with DSPs such as Spotify, Apple Music, Amazon, SoundCloud, Beatport, Tidal + more to ensure the delivery of comprehensive campaign and rollout details to maximize marketing effectiveness

Supported cross-functional teams to spearhead the "First on SoundCloud" (FOSC) program, facilitating the acceleration of emerging SoundCloud artists' careers through creative/marketing support. Supported Artists: Nitepunk, DJ_Dave, Wolfacejoeyy, Sojabrat, and sim0ne.Initiated and successfully launched the Ascending program in the US, a digital marketing program acting as a monthly spotlight for emerging artists. Strategically aligned spotlight artist Odetari with marketing initiatives, proactively coordinated assets, and ensured robust platform support for a stellar debutOrchestrated seamless collaboration among diverse teams, curated assets, and diligently tracked campaign metrics to establish impactful audience connectionsCurated and managed the two Pop playlists "Ear Candy" and "Fizz" on SoundCloud's 'Power 30,' exhibiting an aptitude for discovering new and underground artists while skillfully spotlighting trending ones. These activities required not only creative prowess but also effective cross-functional collaboration

Actively participated in A&R activities by attending listening meetings, pitch appointments, and artist shows, showcasing strong collaboration with various teams and departmentsMaintained precise records, including holds, cuts, and releases, highlighting attention to detail in operational tasksEffectively managed writer and artist calendars, managed the booking of writer rooms, demonstrated exceptional organizational skills and cross-functional coordination abilitiesSpearheaded comprehensive digital marketing strategies for newly signed artists, overseeing the management of their social media profiles and crafting engaging content calendars, resulting in a 30% increase in follower engagement within the first three months of artist signings at Black WaxOrchestrated collaborative efforts with external partners and creative teams to conceptualize and execute innovative digital campaigns, leveraging strategic partnerships to deliver impactful activations and creative assets, enhancing brand visibility and artist recognition within the digital sphere

Assisting artist managers with essential day-to-day operations by communicating and exchanging information with the artist, record labels, publishers, agents, and other essential personnel | Creating, coordinating, and executing marketing media and other content such as Tik Toks, Reels, Shorts, one-sheets, decks, social layouts, etc | Creating and maintaining relationships with sponsors, brands, collaborators, and other essential connections | Booking, advocating, and negotiating on behalf of our artists, Including chart-topper and Grammy nominee Party Favor

Helped scout new artists and select song choices for new mixes | Assisted with finalizing mix details such as cuts, fades, transitions, etc | Did venue research to ensure that the vibe of the set aligns with and enhances the venue environment | Outreach to friends and community about show schedules and details | Assisted with setup and breakdown of equipment