Lily Olsson

Lily Olsson Email and Phone Number

Lead Strategist, Experience Design @ Capital One
New York, NY, US
Lily Olsson's Location
New York, New York, United States, United States
Lily Olsson's Contact Details

Lily Olsson personal email

About Lily Olsson

Consumer Experience Design Strategy Consultant. - Product, B2C, UX, CX, Experience Design, Retail1 // User-Centric Approach: Blending Psychology with Business2 // Action-Oriented and Analytical Thinking: Bridging Creativity with Analysis3 // Champion of Individuals: Empathy and GrowthWith over 15 years of experience in consumer strategy and international consulting, I have had the privilege of creating innovative solutions that enhance user experiences on a global scale. My background in psychology and business equips me with a distinctive perspective on driving growth through empathetic approaches—an approach vital for building lasting connections and advocacy.Throughout my career, I have adeptly managed cross-functional teams, led transformative strategies, and collaborated closely with stakeholders. These experiences underscore my ability to thrive in a fast-paced, collaborative environment. Select Clients across industries:Retail - Nike, Saks, Footlocker, Petco, WalmartHealth - Walgreens, Sanofi, DurexTech - Amazon, Google, DellBeauty - Sephora, Kiehl'sCPG - P&G, TCCC, Mars

Lily Olsson's Current Company Details
Capital One

Capital One

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Lead Strategist, Experience Design
New York, NY, US
Lily Olsson Work Experience Details
  • Capital One
    Lead Strategist, Experience Design
    Capital One
    New York, Ny, Us
  • Benthurst
    Principal Consultant, Consumer Product Strategy
    Benthurst Sep 2023 - Present
    Kilchberg, Ch
    At our core, we're a collective of seasoned consultants and partners who've honed our craft at leading global management firms. Our extensive experience spans diverse sectors, business verticals, and global markets, providing us with a robust collection of insights and deep expertise.But here's the twist: We're not just about consulting. Each member of our team brings a unique blend of professional prowess and personal passion to the table. From business school lecturers to executive coaches, and even founders of dental health startups, our interests extend far beyond the boardroom.It's this fusion of years of industry know-how and diverse personal passions that sets us apart. We believe in bringing our whole selves to the table, enriching our partnerships with clients and teams alike. With us, you're not just getting consultants—you're getting trusted allies who bring depth, diversity, and dedication to every project we undertake.
  • Mw Strategy
    Principal Consultant - Consumer Experience & Brand Positioning
    Mw Strategy Sep 2023 - Present
    New York City, Us
    Strategy is a shell, you need the right people to enable it.We connect Strategy with People & Operations for real results.
  • Landor & Fitch
    Strategy Director - Experience
    Landor & Fitch Jun 2021 - Sep 2023
    As an Experience Strategy Director, I play a key role in driving the success of not only clients, but also our practice. As a thinker / doer who works with some of the best brands to focus and guide brand-building Retail and Experience projects across the entire customer journey, from initial brand identity development throughout the entire brand ecosystem. Externally, I grow larger, long-term relationships and am the go-to advisor for executive-level clients. Internally, I help grow the practice and mentor team members to grow the capabilities of the agency. I am part strategic advisor, part client developer, and part team builder. I help partner with clients to inspire innovative thinking and lead teams to solve clients’ toughest brand and business challenges. I have deep knowledge in retail, design thinking and innovation consulting in an omni environment, with a strong business and operational backbone in how both B2B and B2C brands work. I problem solve using Customer Experience design-thinking methodology, integrating service, operations, digital and experiential design with help from brand, marketing, and other tools.Select Clients include: Google, Netflix, TCCC, Durex, New Balance, Dell, Walgreens, Sanofi, Mars, Duluth Trading Co., Dollar General,
  • Callisonrtkl
    Associate Principal - Cx Innovation & Insights
    Callisonrtkl Sep 2016 - Jun 2021
    Amsterdam, Nl
    Customer Experience Lead Role: I work with brands to identify solutions – and actionable outcomes – that support their business goals using a diverse toolbox, including experience design, digital strategy, customer insights, operational excellence, marketing, service design and of course, retail interiors.Select Clients include: Amazon, Nike, Tesla, SoulCycle, Petco, the MetLife Building, Ponce Bank, Rogers, Fido, Helzberg Diamonds, & Nokia / Bell LabsInnovation Lead: Implementation and management of our internal Innovation program, building business cases and supporting ideas to fruition, testing, piloting and launch. Seeking to improve firm creative culture, employee engagement, business results and client experience.
  • Futurebrand
    Account Director - Retail Experience (Uxus)
    Futurebrand Jan 2015 - Jun 2016
    London, England, Gb
    FutureBrand UXUS is a leading global strategic design consultancy delivering innovative consumer experiences for top multi-national brands. Regarded internationally as a thought leader, We produce emotional and intelligent design exemplifying the principles of Brand Poetry: balancing creative excellence, with commercial success.Clients Include: Procter & Gamble, Bloomingdales, Macy's, Sephora, Converse, Kiehl's, Related /Time Warner Center, Al Tayer, Gant, TRX, Areej, Shimano, Vero Moda
  • Benthurst&Co
    Management Consultant
    Benthurst&Co Feb 2014 - Dec 2014
    Kilchberg, Ch
    Created a Customer Experience Management diagnostic tool in order to assess maturity levels within Benelux and Swiss financial services organizations - on internal Client-centric activities and their corresponding external firm initiatives.
  • University Of Amsterdam Business School
    Mba Graduate
    University Of Amsterdam Business School Aug 2013 - Nov 2014
    Amsterdam, Noord Holland, Nl
    Class of 2014- Marketing Strategy and Customer Engagement specialty (thesis topic. Grade: 8.5(A))- Cape Town, SA Business school exchange program- EQUIS Accreditation committee
  • Lord + Taylor
    Merchant / Project Manager / Category Owner
    Lord + Taylor Jun 2011 - Jul 2013
    New York, Ny, Us
    Children's Apparel, Footwear & Accessories; & Home (Category Owner)• Conceived, strategized and managed to fruition, a brand new product offering for the company.• Worked with cross-functional partners, both at the Bay and L&T to construct business case, including modeling and best practices for the department, including new marketing, business strategies, omni-channel and e-commerce components. • Developed new relationships with top brands to support the new shop implementation and initiatives.• Negotiated consignment agreements which guaranteed one of the highest sustainable gross margins in the company, and negated financial stock liability while partnering with legal counsel to draft clear and concise agreements.• Created a new marketing program, which included ipad kiosk implementation in shops - developing a true omni-channel experience - including a luggage finder application.• Planned a new marketing strategy to increase customer awareness and increase profits by +300% STD, initiating a one-day sale strategy that resulted in +40x avg. day sales results.• New Product category was the highest sustained margin YTD• Designed in-house private brand “Just Max” for Boys apparel, worked with vendor partners in product development of entire line from design to production and sales.
  • Delia*S
    Merchant
    Delia*S 2008 - Jun 2011
    New York, Ny, Us
    Teen Apparel, Footwear & Accessories• Assisting in all aspects of merchandising, assortment planning, design and product development. Working quickly to accurately modify the merchandising strategy to respond to the changing trends, market conditions and our consumers tastes.• Merchandising product categories to determine styles/color counts, price points and margins.• Researching fashion trends and competition, shopping the market and assisting negotiating costs, terms, & deliveries.• Analyzing and reviewing sales to react to trends and forecasting.• Partnering with the creative teams to plan, style, review and edit to ensure brand consistency across various channels of distribution.• Managing pre-production, production, and final vendor samples, catalog copy, delivery dates, and writing of purchasing orders.
  • Schwilliamz Creative Consultants, Inc.
    Childrens'​ Footwear Designer
    Schwilliamz Creative Consultants, Inc. 2007 - 2008
    Wellesley, Ma, Us
    • Worked with principals from concept to final product, including creating & editing line drawings and converting them to Illustrator, organizing client presentations, as well as communicating with Asia and revising designs, specs and samples while the designer is abroad. • Researched materials, seasonal trends & colors, and organized documents for clients.

Lily Olsson Skills

Fashion Merchandising Retail Marketing Management Strategy Social Media Marketing Strategy Illustrator Apparel E Commerce Business Strategy Microsoft Office Leadership Trend Analysis Advertising Product Development Visual Merchandising New Business Development Research Styling Customer Experience Analysis Brand Management Marketing Communications Photoshop Microsoft Excel Creative Direction Trend Brand Development Financial Analysis Forecasting Pricing Competitive Analysis Purchasing Footwear Market Analysis Assortment Entrepreneurship Powerpoint Indesign Adobe Creative Suite Microsoft Word Adobe Illustrator Cross Functional Team Leadership Negotiation Customer Engagement Editorial Net Promoter Score Customer Value Proposition

Lily Olsson Education Details

  • University Of Amsterdam
    University Of Amsterdam
    Msc
  • Brandeis University
    Brandeis University
    Psychology

Frequently Asked Questions about Lily Olsson

What company does Lily Olsson work for?

Lily Olsson works for Capital One

What is Lily Olsson's role at the current company?

Lily Olsson's current role is Lead Strategist, Experience Design.

What is Lily Olsson's email address?

Lily Olsson's email address is li****@****ail.com

What schools did Lily Olsson attend?

Lily Olsson attended University Of Amsterdam, Brandeis University.

What are some of Lily Olsson's interests?

Lily Olsson has interest in Social Services, Education, Arts And Culture, Economic Empowerment.

What skills is Lily Olsson known for?

Lily Olsson has skills like Fashion, Merchandising, Retail, Marketing, Management, Strategy, Social Media, Marketing Strategy, Illustrator, Apparel, E Commerce, Business Strategy.

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