• Optimize conversion acquisition surfaces by creating and delivering cross-platform assets for web, native app, email, and paid experiences. Lead art direction, participate in planning testing flow, align segmentation with marketing, executing and delivering campaign with new record inquired trial take rate on both Audible and Amazon surface. • Develop concepts, present ideas and art direction, and lead execution of approved art direction, all in support of pre-determined business goals and the marketing promotions that support them. Work on the creation and delivery of cross-platform assets for web, native app, email, and paid experiences.• Lead the development of Audible’s refreshed email template. Collaborate with CRM to optimize the marketing funnel and app experience for Audible communication. Launched email campaigns in the key stages of customer journey and increased trial takes by Member communication design system. • Collaborate closely with product, developer, and UX in creating templates for all business development needs.

• Execute interactive digital channels and media while maintaining branding standards using image, illustration, video, and music.• Research and design across platform campaigns for brand-focused global marketing efforts.• Develop Shutterstock branding style-guides for product marketing & external agency • Collaborate with the marketing team on the measurable goals of the product, ensuring the best possible solutions to assigned project; Work in collaboration with Affiliate Manager, Search Engine Manager(SEM), Display Manager to ensuring best practices lead to superior end-user results• Art direction and day-to-day mentorship and management of interns, domestic and international copywriter and front-end developer.

• Responsible for design and art direction in online creative and online marketing social media businesses for MAC domestic and Asia Pacific. • Design for E-Commerce and New Media across the web, ad banners, mobile, emails and promotions.

• Involved in brand activating and advertising solutions that connect the brands to the target audiences, help develop storytelling from visual communication. • Worked on research repositioning Western brands in Asia market, design pitch, advertisement, branding guideline, and various visual designs.Client include: Nike, Johnnie Walker, Diageo, Omega.

• Responsibilities include branding for architecture and environmental graphic design. • Involved in storytelling of design projects, developing concept strategies, visual research. • Help developing brand and translating it into distinctive design elements, in consultation with design team and clients. Collaborating with architects and interior designers on project branding, retail experience, and way-finding system. • Managing DCI brand identity, including work on company website and promotional materials, along with marketing manager

• Designed online campaign, banner, apps and published production-quality marketing materials as a member of the interactive marketing team.• Projects included Tiffany & Co. websites, intranet and miscellaneous interactive design assignments.

• Graphic design support for Johnson & Johnson Corporate Identity projects, including design corporate signature identity guideline and applications. • Designed identity systems, stationery and signage for various multinational corporations.• Involved and assisted in the process of identity development application/packaging over media using visual research and marketing strategies.

• Designed identity systems, stationery and signage for various multinational corporations. • Involved and assisted in the process of identity development application over media using visual research and marketing strategies. • Collaborated with creative department and marketing department, attended various critiques.