As the Head of PR at July, my mission is to amplify our brand's narrative and position July as the leading choice for sophisticated, beautiful luggage across the globe.I oversee the planning and execution of our communications, collaborations, Influencer relations and media strategies. In close collaboration with our Founders, I work to strengthen the July brand and elevate our presence across a diverse range of media channels.

- Brand Storytelling & Positioning- Media Strategy - Agency Management - Market Entry (NZ / US / UK) - Media & Influencer Relations- Brand Partnerships- Activations & Community Engagement

Communication and media strategy, brand narrative, stakeholder management, brand growth and go-to-market strategy, media relations, and brand collaborations.Client list included:- StockX, US headquartered, unicorn tech platform - consumer marketplace for cultural products (sneakers, trading cards, watches)- Adore Beauty, eCommerce pureplay beauty retailer- July, direct to consumer luggage- Luxury Escapes, online travel site with curated properties and exclusive experiences- Heaps Normal, zero alcohol beer

Character provide communications strategy and public relations for the startup, consumer, technology, government, corporate, and cultural sectors.

- Planned and implemented content strategies across various social media platforms- Oversaw company interactions - Analysed engagement data- Identified trends in customer interactions- Planned digital campaigns- Organised events - Managed photoshoots

- Streamlined company materials and campaigns to ensure a consistent and concise message- Creation and delivery of marketing materials and advertising campaigns - Developed new community events and signage to encourage and entice potential buyers- Website creation, SEO development and tracking analytics - Drafting of reports - Content creation across various social media platforms