Liliya Rybak Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Geneva, Switzerland

Moscow

- Develop, manage and execute marketing plans and projects including photo&video production, consumer email and online communications;- Work as part of the product development team providing creative brand representation and advertising campaigns for seasonal collections;- Manage relationships and €400K+ annual budget for media, publishing and production houses;- Lead the project of website re-launching;- Day-to-day communication with media, stylists and fashion editors;-… Show more - Develop, manage and execute marketing plans and projects including photo&video production, consumer email and online communications;- Work as part of the product development team providing creative brand representation and advertising campaigns for seasonal collections;- Manage relationships and €400K+ annual budget for media, publishing and production houses;- Lead the project of website re-launching;- Day-to-day communication with media, stylists and fashion editors;- Write communication pieces for website, press release and social media. Show less

Moscow

- Lead the project for the development of a new store-solution for retail chain, including interior design, design of trade equipment and showcases and visual merchandising concept;- Responsible for a corporate identity development project: brandbook, identity system, packaging, etc.;- Responsible for marketing support and brand identity control for pilot store with new design concept;- Development, implementation and control of marketing promotional activities;- Planning… Show more - Lead the project for the development of a new store-solution for retail chain, including interior design, design of trade equipment and showcases and visual merchandising concept;- Responsible for a corporate identity development project: brandbook, identity system, packaging, etc.;- Responsible for marketing support and brand identity control for pilot store with new design concept;- Development, implementation and control of marketing promotional activities;- Planning, implementation and control of marketing budget;- Evaluation and monitoring of competitors market activities;- Regular data capture and analysis of retail stores KPI;- Cooperation with agency partners (e.g. design, packaging) on key projects: briefing, project cost and daily management;- Management of the digital activities: website launching, social media, etc. Show less

Moscow

- Promotion of a new jewelry collection inspired on the Olympic Games in SOCHI’2014;- Development and production of POS for the Olympic Games in SOCHI’2014: design concept, photo shootings, production and logistic.- Development of marketing strategy for launching a franchise of APM Monaco brand;- Marketing support and implementation of trade activities for extra customer services: trade-in, jewelry workshops and pawnshops;- New collection promotion (i.e. photo shoots, PR and… Show more - Promotion of a new jewelry collection inspired on the Olympic Games in SOCHI’2014;- Development and production of POS for the Olympic Games in SOCHI’2014: design concept, photo shootings, production and logistic.- Development of marketing strategy for launching a franchise of APM Monaco brand;- Marketing support and implementation of trade activities for extra customer services: trade-in, jewelry workshops and pawnshops;- New collection promotion (i.e. photo shoots, PR and POS) and sales analysis; Show less

Moscow

- Implementation and control of marketing promotional activities for retail stores and for wholesales clients;- Lead the re-styling project for a retail chain: re-freshment of brand identity in order to expand the target audience by attracting younger customers; passing of the brand-book;- Opening of a pilot store with the new corporate style;- Marketing support for new retail stores;- Development, implementation and control of trade promotional activities for retail… Show more - Implementation and control of marketing promotional activities for retail stores and for wholesales clients;- Lead the re-styling project for a retail chain: re-freshment of brand identity in order to expand the target audience by attracting younger customers; passing of the brand-book;- Opening of a pilot store with the new corporate style;- Marketing support for new retail stores;- Development, implementation and control of trade promotional activities for retail stores;- Organization of the company participation in specialized exhibitions in Russia and abroad;- Responsibility for a new jewelry packaging project in order to reduce the costs of production, logistics and storage Show less

Moscow

- Operational marketing: management of a regular advertisement campaign in the mass-media, corporate web-site content production and development and production of POS for key buildings;- Business process optimization between the marketing department and other departments of the agency;- Participation on the development and implementation of the intranet system.

Москва, Россия

- Organization of the company participation in specialized exhibitions;- Marketing support for the opening of new retail stores;- Marketing budget monitoring;- Point of sale materials production: leaflets, catalogs etc.;- Implementation and control of trade promotional activities for retail stores.

Москва, Россия

- Participation on launching of advertisement campaigns (ATL + BTL) in Moscow and in other Russian regions (press and radio);- Special events coordination: opening of new shops, presentations of new watch brands, press branches etc.- Marketing budget monitoring and documentation.

Master'S Degree, Advertising

Graduaded, On-Line Marketing In Retail