Kyzer Kids Styling Balm is the first all-natural and safe styling balm (pomade) for kids in Malaysia. Our aim is to provide parents a safer alternative to hair styling while inspiring little boys to be more confident and ready to take on the big world- in style of course!

~Work with publisher to plan and execute editorial direction ensuring strong editorial standard and quality.~Manage writers and contributors to develop story content and idea~Oversee website and social media~Assist sales and marketing to pitch content ideas to prospective clients~Write branded content and advertorials for clients~Manage and liaise with KOLs and Influencers in promoting client's products/ services~Work closely with graphic designer in Ad creation

~ Host livestreams on ground, on e-commerce platforms, and social media.~ Check out #LiveWithLilyShah on Instagram for video samples

• Developed ideas, content and concepts to integrate brands into the channel through various platforms including TV and digital.• Planned and managed LI TV's social media and digital platforms, effectively driving brand awareness, engagement and traffic to the sites.• Project management of channel's original content to ensure successful brand integration, high ratings on viewership and adhesiveness to budget.ACHIEVEMENTProject: Japan AuthenticClient: Ministry of Agriculture, Forestry & Fisheries (MAFF, Japan)Role: Created winning concept of the 2 episode series, produced online exclusive clips for the show, proposed, planned and executed social media campaign resulting in an increase on engagement and followers, as well as wrote branded articles published on litvchannel.com.Project: RIZALMANClient: Mitsubishi MotorsRole: Developed ideas and concepts to integrate Mitsubishi Motors into the show and ensured quality of production to meet client standards.Produced short clips for on air and online.Project: Inspiring HomesClient: S P Setia Bhd GroupRole: Produced the 3 episode series as well as short clips for on air and online.

• Develop strategic communication to ensure positive visibility and enhance credibility of clients especially through digital and social media• Prepare press invites, liase with media and develop timely and accurate press releases to ensure continuous positive coverage of clients in various media channels• Assist in development of campaigns and advertisement copies for various communication channels in print, online, radio etc.• Media Monitoring and analysisCLIENTS INCLUDE:Unit Peneraju Agenda Bumiputera (TERAJU)Malaysian Global Innovation & Creativity Centre: MaGICKhazanah Nasional Berhad

• Lead a team of 13 including production assistants, broadcast journalist, video editors and graphic artist ensuring highest production quality and viewership.• Developed formats, ideas and concepts into the programme while executing or interpreting them in a professional, creative and economical manner.• Curated content and presented ideas developed to clients, as well as ensuring all client needs are met to the best of our ability.• Written numerous lifestyle stories/articles from the light topics of fashion and beauty to more serious topics such as abuse or health matters.• Responsible in checking all written text of scripts, stories, taglines and social media postings, ensuring correct grammar, spelling, house style and tone.• Assumed the role of Director and Floor Manager as and when required.ACHIEVEMENT• Bella ntv7Producer, Broadcast Journalist, Copywriter & Sub-EditorAn award-winning prominent talk show (Anugerah Skrin 2012 & 2013) featuring a diverse mix of celebrity interviews, audience participation and segments highlighting everyday woman with extraordinary stories and talents.• Bella Awards Red Carpet & Segment ProducerMalaysia’s 1st women awards show to celebrate, recognise, and honour successful women for their achievement and inspirational contribution to the society.• Pasar KaratProducerA one-off Raya episode featuring a number of vintage markets around Malaysia with TV hosts, Razif Hashim, Sherry Alhadad and comedian Kuah Jenhan.

• Write and produce stories from various events assigned including fashion, beauty, profiling, health, society etc. both locally and internationally• Produce special reports on own initiative • Fix any English grammar mistakes in scripts, social media posts etc• Come up creative taglines for the specific show eg, Raya, Chinese New Year, Christmas, Deepavali etc.• Assist producer in coming up with titles for the show