Lily S. Email & Phone Number

Liverpool, Gb

Manchester, England, Gb

Overseeing Marketing and PR strategy for the Dakota Hotels group across England and Scotland, including upcoming expansion.

Manchester, England, Gb

Head of Marketing for five luxury hotels across the UK, including Manchester, Leeds, Glasgow, Edinburgh, and Eurocentral. Responsible for group-wide and property-specific marketing campaigns across all elements of the business, including accommodation, F&B, weddings, events, and more.In 2022, I was named on the Boutique Hotelier 'Power List' as a Market Marvel within the industry.

Manchester, England, Gb

Group Marketing Manager for five luxury hotels across the UK. I am responsible for group-wide and property-specific marketing campaigns across all elements of the business, including accommodation, F&B, weddings, events, and more. In 2022, I was awarded 'Marketing, Advertising or Creative Professional of the Year' at the Pro-Manchester MiMA Awards. Additionally, my omni-channel marketing campaign 'Better Days at Dakota' won 'Most Innovative Marketing Campaign' in the 2021 Boutique Hotelier Awards. My role comprises of:- Social media strategy- Campaign creation across all guest touchpoints- OOH marketing, such as billboard- Email marketing- Paid advertising, both PPC and social- Influencer outreach strategy- Press releases and awards- Supporting the sales team with assets and deliverables- Development of Loyalty App marketing strategy, including management of exclusive wine site Dakota Flight Club- End to end, omni-channel campaign creation- Photo and video shoot direction- Management of external agencies, including website development and PR- Management of direct reports

Manchester, Greater Manchester, Gb

Creation and execution of the Sunkissed brand marketing strategy; overseeing social, PR, influencer outreach, events, product launches and paid and organic marketing. - Responsible for the Sunkissed marketing rebrand to align with the new packaging launch in 2020- Social management, including strategy which grew the Sunkissed Instagram by 17K in 9 weeks- Working with trading and operations to devise revenue-driving campaigns, including 'The 1p Tan' on Black Friday- Reached over 4 million people in 3 months due to Black Friday and Christmas social campaigns- Responsible for all B2B and B2C marketing across Sunkissed and the other Rainbow brands

Gb

My role focusses on influencer outreach, events management and special projects - including blogger dinners and influencer trips abroad. I work closely with the PR and branding managers to devise quarterly strategies to ensure brand growth. - Maintaining relationships with local and worldwide influencers- Working with monthly and quarterly budgets, negotiating rates with agents and influencers respectively - Constantly building a global database of influencers with a variety of styles and demographics - Working closely with the PR manager to organise large-scale events for celebrity launches- Responsible for the organisation of all influencer dinners, take-outs and trips abroad - Line manager to 4 junior members of staff, including interns and executives

Manchester, Gb

Working with the marketing, trading and buying teams - as well as external business development managers, bloggers and press - my role is dedicated to increasing brand awareness through events and publicity.- Creating and managing multiple events per quarter for four luxury fashion sites- Selecting venues and themes aligned with brand identity- Coordinating with external contacts for catering, entertainment, and gifting- Managing budgets to ensure events are profitable and align with P&L goals- Collaborating with the trading team to convert guest attendance into onsite sales- Working with social and marketing teams to develop event assets (hashtags, custom filters, content, interviews)- Maintaining relationships with bloggers, public figures, and press through outreach and PR- Report event results and updates to department heads and directors

Manchester, Gb

As a Marketing Executive within the Luxury Fashion team, I am responsible for managing the content and SEO of the luxury fashion sites. Additional duties include events, social media, PR, and liaising with the design, trading and buying teams to execute relevant and engaging content.

Master Of Science (Msc), Global Marketing

Bachelor Of Arts (Ba), English Language And Linguistics

Education record